Katie Ash

Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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Ready to head to #confluence2024 in Bozeman to talk about how Verizon CMI and consumer CX have created a dynamic COE that benefits us all. This is THE most important thing I have packed. #verizon Inside Verizon #vteam

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Are you relooking at your stack? Augmenting it for 2025? Check out our upcoming Martechify session on December 3rd! #martech #marketing

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Consumers across all generations said pricing is the dominating factor when deciding on broadband and mobile service providers. Download our report for other factors consumers consider before switching providers: https://gag.gl/oI5cTl

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Our story with VZ is 🤯! Don't miss the opportunity to learn how our intent data changed and shaped Verizon's marketing and demand gen approach! May 7th at 11:55 at Forrester! #Intent #intentsify #verizon #demandgeneration #forB2BSummit

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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What's New to The Street... Verizon's Q1 results show resilience amid changing landscapes! 💼 Despite challenges, revenue edges up with fewer postpaid phone losses and strategic pricing. 👉🏻Follow New To The Street for more! #Verizon #BusinessGrowth #Q1Results #businessnews #business #news #newtothestreet

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The Barbie StreamHouse collaboration between Verizon and Mattel is a stroke of marketing genius. Telecom companies typically emphasize functional aspects like service reliability, pricing and bundling deals in their marketing campaigns. Verizon is doing something completely different: creating an experience that emphasizes Verizon’s connection to culture. The Barbie StreamHouse is a special holiday collaboration between Verizon and Mattel that transforms the iconic Barbie DreamHouse play set into a life-size, interactive experience known as the Barbie StreamHouse. This pop-up event, located in New York City’s SoHo from December 12-15, 2024, is powered by Verizon Home Internet and serves as the centerpiece of Verizon’s holiday marketing campaign. Visitors will be guided through the house via a mobile experience hosted by a virtual Barbie. The house will be filled with holiday-themed photo opportunities, interactive games, surprises and giveaways. Consumer will be able to purchase  exclusive merchandise and shop for Barbie Phones and Verizon’s Gizmo Watch. By partnering with Barbie, an iconic cultural figure, Verizon taps into a broader pop-cultural phenomenon to create an immersive experience. This is a stark contrast to the usual telecom marketing strategies. Telecom firms often rely on digital marketing, email campaigns and targeted advertising to reach consumers. In contrast, the Barbie StreamHouse uses experiential marketing—a physical pop-up event in New York City where fans can interact with the brand through games, giveaways and exclusive merchandise. This approach aims to create memorable experiences rather than only communicating product features. Telecom companies usually target specific demographics based on data-driven insights (e.g., young professionals or tech-savvy users). The Barbie StreamHouse appeals to a cross-generational audience, including families and children. The campaign integrates family-friendly products like the Gizmo Watch for kids and Verizon Home Internet for household connectivity, making it more inclusive. Even better: the campaign will support the Barbie Dream Gap Project, a global initiative aimed at raising awareness of the obstacles that hinder girls from achieving their full potential as well as Girls, Inc. of New York City, the leading organization dedicated to empowering girls to become leaders and reach their greatest potential. How many of us can remember the details of our telecom plans? After this December, families will always remember their visit to the StreamHouse. #Verizon #telecom #Barbie #LITrendingTopics #TheInsider  https://lnkd.in/g39MyMhP

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Great article by Chad Kaufman about telecoms embarking on the MVNO journey and how to nail it! Having gone through a long/cumbersome mobile activation experience recently ... I can attest to room for improvement.

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Step into the future of retail with @SamsungUS innovative solutions! See how FastSensor's insights transform shoppers' journeys, dramatically increasing basket size and profits. Embrace the change and tailor real-time experiences for your customers with Samsung. Contact Bubble Cloud/ Bubble Social Media Marketing for more details. #RetailRevolution #SamsungInnovation

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How can brand marketers benefit from the new capabilities unveiled at the Apple WWDC? Read more from Shana Haynie of MoEngage in her latest blog for CustomerThink. https://lnkd.in/de9V7cwU

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Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp's eBook "Demystifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners.

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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OTT advertising presents food brands with a powerful opportunity to target consumers, drive brand awareness, and increase sales in an increasingly digital and connected world.   Here are six reasons to add OTT to your media mix...

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Great CMO read. cc: Club CMO If you had the change to do your career over, what would you do differently? I would be looking for the exact opposite of what I thought my brief was eight or 10 years ago, [which was] how much can I hoard about all the people [I’m focused on]? How do I get more? How do I know more? Now, I would think about the reverse of it. What is the least that I need to collect, so that I can make an impact positively in someone’s life? … Sometimes, in the hunt for granularity, we tend to forget the outcome. The outcome is to drive the brand sales forward … without pissing people off in the process.

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Political campaigns are increasingly shifting ad dollars to streaming but inventory shortages and high CPMs are creating new challenges. Jaime Vasil, Group Vice President of Candidates + Causes at Basis shares insights on this complex landscape in #FastCompany 👇 #DigitalAdvertising #PoliticalAdvertising #Advertising #Streaming

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