Kevin Dugan

Want to keep your mind off Nov. 5? Then join us for this Public Relations Society of America (PRSA) webinar that’s sure to be insightful on how one major organization is using #AI in their #PR and #Marketing!

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Press releases have stood the test of time and remain a vital tool for #PR professionals. In this blog post, we explore 10 key benefits of press releases and how they can boost demand, engage audiences, improve client relations and much more. Click below to discover the potential of press releases in today's digital age. #pressrelease #PRstrategy #mediarelations

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🚨👇𝐍𝐄𝐖 𝐀𝐑𝐓𝐈𝐂𝐋𝐄: **CCOs are getting a seat at the C-suite table** Elevating the role of communicators is something many of us have been focused on for years. As Dustin Siggins shares in this article that has been happening more frequently, which is a very good thing. However, elevating the role of chief communication officers also comes with new expectations for how those leaders operate within an organization and deliver results. I added my perspective on this topic along with Stephanie Roberts, Jeremy Tunis, Jeff Berkowitz and Nick Lagalante, MPS. Check it out! #communications #pr

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Want to position your healthcare, health tech or life sciences company as a market “mover and shaper”? You can do this by positioning your key executives as thought leaders at the center of your PR and marketing efforts, including: 💡 Injecting a thought-provoking point-of-view into media conversations. ✨Executing a strategic, ongoing media and content strategy (i.e., podcasts, videos and Q&A style media placements). 📣 Leveraging your company speakers’ bureau for high-value speaking opportunities and media interviews. 💡 Identifying and securing thought leadership-focused bylines, blogs, and op-eds in targeted media outlets. ✨ And last but not least, have a great story to tell and insert that narrative and approach into everything you do to make a lasting impression. Even the best strategies will fail if you don’t tell a good story. At Amendola Communications, our writers, content developers, PR and marketing pros quickly learn your brand vision, mission and differentiators and translate those things into messages that resonate with the media and your key stakeholders. Send me a message if you would like to learn more about Amendola’s creative approaches to help you break through the noise. #PRAgency #PublicRelations #RFP #Storytelling #B2BStorytelling

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It takes #morethan basketball, barbershops, and barbecues to connect with our community authentically. Reach diverse markets and grow your business. Here are three inclusive communications tips to help you challenge implicit bias and move from monolithic approaches to “more than” solutions, capturing the rich complexities of communities: 💡Host an inclusive content workshop. Bring diverse voices into the room to ensure the campaign resonates on a broader scale. 💡Leverage counterexamples. Challenge assumptions by thinking in opposites. Open up new perspectives. 💡 Apply the "Yes, And" Technique. Push beyond preconceived notions of a community and build on more inclusive ideas. #InclusiveCommunications #DiverseMarkets #InclusiveLeadership #HealthEquity Photo ID: Selected images represent the monolithic portrayal of the Black community and the need for market research for more effective campaigns. The images urge readers to "Go Beyond the Bias" in an attempt to caricature the limiting stereotypical symbolism, including scattered pennies (lower economic status), a traditional swirling barbershop pole with red, white, and blue colors, a basketball, and a barbecue grill. Lucy is in the lower right-hand corner of the image. Her facial expression portrays the bossy stereotype. She is a Black and Puerto Rican leader with brown hair extending slightly past her shoulders. She has a purple sleeveless blouse and heart-shaped earrings. The text reads, "Let's Connect. LinkedIn. Lucy Abreu. Inclusive Communications." (upper right-hand corner). About 1/3 down, the text reads, "Move from monolithic to more than. Reach Diverse Markets. Grow Your Business. Go Beyond The Bias. Lucy Abreu."

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Asia Pacific is often seen as a single entity, yet it’s incredibly diverse—especially in terms of communication measurement maturity. While Indonesia and Australia may have different levels of adoption in measuring communication outcome and impact, we face common challenges in scaling up and advancing our measurement to the next level, both internally within organizations and externally with our stakeholders. I am delighted to share our experiences and insights from Maverick Indonesia on building best practices over the years with the Medianet team in Sydney last week. AMEC Measurement and Evaluation #measurementbestpractice #communicationimpact #PRmeasurement #communicationmeasurement #knowledgeshare

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Some more thoughts on our seven purposeful prescriptions for healthcare marketing 💊 If any of these sound like the dose of humanity your brand needs, please get in touch 👊 Thanks for the piece MediaCat Magazine #marketing #health

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Every month, GW Health PR publishes insightful articles aimed at bridging the gaps in healthcare communications. This Month’s Feature: The Pitfalls of Multicultural Marketing: Why Cultural Nuances Matter The term "multicultural marketing" is often used as a catch-all phrase to describe efforts aimed at reaching diverse audiences. It’s a term that’s become synonymous with inclusivity, but it’s also one that can be dangerously oversimplified. The reality is that grouping communities into a single communication strategy overlooks the unique cultural nuances, values, and experiences of each group. To build authentic connections, marketers must move beyond the one-size-fits-all approach and dig deeper to understand the individual cultures they are engaging with. In this post, we’ll explore the pitfalls of oversimplified multicultural marketing and the benefits of a more culturally informed approach.   The Monolith Myth: Not All Communities Are the Same  When marketing campaigns attempt to engage “multicultural audiences,” they often fall into the trap of assuming that these diverse communities share the same experiences, preferences, and values. Terms like “people of color” or “minority groups” can create an illusion of unity, but they fail to account for the vast differences between cultures. The lived experiences of Black Americans are not the same as those of Latino, Asian, or Indigenous communities, and each group has its own history, language, traditions, and challenges that shape its perspectives.   For example, healthcare disparities within the Black community may stem from centuries of medical mistrust, while in the Latino community, language barriers and immigration status may play a larger role. These distinctions are critical because they influence how individuals receive, interpret, and act upon healthcare communications. By lumping these diverse groups into a single category, marketers risk alienating the very audiences they aim to reach. Please visit https://gwhealthpr.com to read more. Come back at the end of every month. 🚀#HealthcarePR #HealthEquity #CulturallyResonant #BlackCommunityHealth #PharmaCommunications #HealthForAll #GWHealthPR

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Want to get reporters' attention at the next health tech conference? Check out the results of Innsena's survey of healthcare reporters, which digs into our journalist friends' preferences on which conferences they attend, how they spend their time on site, and how to get their attention during these notoriously chaotic shows. Bottom line: Be helpful, not self-promotional View the news release here: https://lnkd.in/dwywMp5p Check out our sweet infographic, with some more context stats: https://lnkd.in/dh-_TYDv

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Last week, I had the chance to attend the PRWeek Healthcare Conference in NYC with my colleague, Theresa Liddy Dolge. I enjoy this conference every year, not simply because it’s fun to reunite with former colleagues and clients, but we get to hear from and connect with industry leaders on some of the most pressing health issues. Here are some of the biggest learnings we took away: 👩‍⚕️ Women’s health was a hot topic, with period positivity serving as the opening keynote. While progress has been made in how we talk about and treat menstruation, women in the US – more than in any other country – still face shame and restrictions related to their periods, including a lack of free period products in schools. Brands have an opportunity to lean into existing gaps to address women’s health head on and educate consumers in a positive way. 🤝🏼 Authenticity is key in creating partnerships to advance health equity. Organizations that meet communities where they are can make a bigger, more positive impact. 🔓 Weight stigma and bias are pervasive in our society. Although we’re seeing significant innovations in how we treat excess weight with anti-obesity medications, they are out of reach for many people living with obesity due to high costs or supply issues. It’s clear we can’t simply educate about obesity and weight health – we have to support and advocate for systems that ensure greater access to treatment. 👩🏾‍🤝‍👨🏻 What we say and how we say it is critical – particularly when trying to reach historically disregarded communities. From grassroots organizations to advocacy at the state level, it’s important for healthcare communications to be backed and informed by research and have set KPIs to maximize impact. As healthcare continues to evolve, our mission at Inizio Evoke Comms remains the same, to make health more human. I’m proud today and every day to be part of a forward-thinking global agency that supports clients in advancing health and wellbeing for patients and communities around the world.  #PRWeekHealthcare #Pharma #Communications 

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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This may be an unpopular opinion among #comms / #pr folks but here it goes… I’ve seen a lot of people in the field say that not everything deserves to be pitched to the media on the heels of a press release especially when it comes from various departments in their business. Couldn’t agree more, except… Whatever you’re being informed about - whether it’s a new hire or product update, or whatever - it’s our job to make one helluva story out of it. Do some digging, find a great angle, and demolish the prototypical press release (which you still should write for historical and business purposes). Go get THAT story. The end. #storytelling #pressrelease #findanangle #dohardbetter

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Introducing “The Multichannel Communications Playbook,” a step-by-step guide to using an integrated, multichannel approach to achieve greater ROI and maximum visibility for your content. Download now and unleash the full potential of your campaign!

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AI is shaking things up for PR and marketing. With any new technology adoption, leaders set the tone that influences its success or failure. Read my Entrepreneur article to learn more about the role leaders need to play in setting AI strategy. #AI #PR #marketing

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AI is reshaping the healthcare landscape so understanding the implications for crisis scenarios is mission-critical. Join Real Chemistry’s @Steve Behm and the National Preparedness Leadership Institute’s @Eric McNulty to hear about how AI can help with healthcare crisis management.      On Thursday, 8/1 at 1:00 pm ET, they’re participating in a webinar in partnership with @PRovoke Media that will discuss:      - The dual impact of AI on crisis planning and management.    - How AI can enhance forecasting and crisis management in healthcare.    - Addressing the limitations of using AI during actual crisis situations and exploring solutions.     Register here: https://bit.ly/3LBdv6y  

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>>>> 81% of surveyed physicians say corporate reputation influences their perception of medicine value at least moderately. (I can't get 81% of my family to agree to a pizza topping, so this is a staggering number!) Our latest #WEBrandsinMotion health report, "Reputation Rules: Unlocking Physician Prescribing Power," has a TON of fascinating, actionable takeaways for pharmaceutical companies, like the stat above. The full #ReputationRules report is at this link and is very much worth your time: https://lnkd.in/g3VcQzJv Kudos to my WE Communications Global Health colleagues on this powerful report!

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