Lana McGilvray’s Post

View profile for Lana McGilvray, graphic

Founder, CEO and CMO -- Purpose Worldwide —Top 100 Women in PR (PR News), 25yr advisor to the most purpose-driven brands, agencies, AI and tech leaders, NGOs and trade organizations.

Great CMO read. cc: Club CMO If you had the change to do your career over, what would you do differently? I would be looking for the exact opposite of what I thought my brief was eight or 10 years ago, [which was] how much can I hoard about all the people [I’m focused on]? How do I get more? How do I know more? Now, I would think about the reverse of it. What is the least that I need to collect, so that I can make an impact positively in someone’s life? … Sometimes, in the hunt for granularity, we tend to forget the outcome. The outcome is to drive the brand sales forward … without pissing people off in the process.

View profile for Michael Burgi, graphic

Senior editor, media buying and planning, Digiday

I've known Arun C Kumar for well over a decade now, and he's always had a way of explaining the complexities of #data in advertising and marketing in a way I can understand. He's just written a book (The Data Deluge) that scrutinizes the problems -- and suggests possible solutions -- to the way data use has become "perverted", as he says, in the field. Here's my interview with him in Digiday this morning. https://lnkd.in/eutXWRNG

IPG's former data chief Arun Kumar: How data collection can be improved without too much regulation

IPG's former data chief Arun Kumar: How data collection can be improved without too much regulation

digiday.com

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