Kathleen Booth

Hold on to your bootstraps, entrepreneurs ✋🏼Your friendly neighborhood Idea Incubator (a.k.a. TRAIN EM) is hatched and ready to launch 🚀 That's right, We are open for business! Feast your eyes on our services page, a buffet of delicious tech goodies🧑🏼‍💻:We're talking sizzling SaaS, GenAI, mobile apps that dodge the crash landing🛬☝🏻, web experiences smoother than silk 🧈and cloud applications that, well, exist in the cloud 🌩️ (shocking, I know). So ditch the ramen diet and let's turn your million-dollar idea into a reality... even if it's just a really good app for identifying pigeons wearing hats.🗿 Reach out today! #OpenForBusiness #NapkinToNextBigThing (Probably not a fidget spinner again, please.)

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📌 Okay, here are 12 new marketing, growth, and content roles to share with y'all. 1 - Director of Growth Marketing @ Atticus: Lead growth strategy for an exciting startup helping people get legal aid. 5+ years in performance/growth marketing, with startup experience. LA or NY preferred, remote okay. $140-160K/year. ← DM for warm recommendation. 2 - Head of Growth at Gratia: Drive customer acquisition and scale efforts with the fierce Jacqueline Churchwell. 5+ years in biz dev or sales, ideally with consulting firm experience. Remote. $60K in 2024, $84-120K in 2025, plus equity and bonuses. ← Apply directly and LMK for referral. 3 - Newsletter & Social Writer @ Fitt Insider: Create content on health & wellness innovations w/ the awesome Joe Vennare & Anthony Vennare. Remote. ← Apply directly and LMK. 4 - Digital Strategist at Matchnode: Lead ad accounts & client relationships for a health-focused paid performance agency led by Chris Madden & Brian Davidson. 3+ years experience. Remote. ← Apply directly and LMK. 5 - Contract Copywriter at Maven Clinic: Write copy for a virtual clinic serving women & families. 5+ years experience. 3-month full-time contract at $40-50/hour. ← Apply directly and LMK. 6 - VP Demand Generation at Maven Clinic: Scale B2B demand generation for health tech. 15+ years in marketing, 7+ years leading demand generation. NYC, possibly remote. $220-280K/year, stock options. ← Apply directly and LMK. 7 - Senior Growth Marketing Manager at Thatch: Execute paid media and growth strategies for this exciting healthcare benefits startup with the awesome Chris Ellis & Adam Stevenson. 5+ years in B2B growth marketing, preferably in SaaS. Remote. ← Apply directly and LMK. 8 - Growth Marketing Lead @ Parsley Health: Manage paid acquisition, creative teams, marketing data, and collaborate with product & engineering teams. 3+ years experience in healthcare marketing. $100-115K base salary. ← Message me if interested (not posted yet). 9 - VP Brand & Creative Marketing @ GoodRx: Lead brand marketing strategy and creative teams. 12+ years DTC brand experience. ← Apply directly and LMK. 10 - Freelance SEO Partner at Healthyish Content: Perform site audits, research, SEO article briefs, and monthly reports. Freelancers only. $1-2.5K/month. Remote. ← Message me if interested/have strong reco. 11 - Freelance Marketing Manager at Healthyish Content: Execute outreach and drive content distribution for clients. 10 hours/month at $45/hour. Remote, freelancers only. ← Message me if interested/have strong reco. 12 - Freelance Ghostwriter at Healthyish Content: Write newsletters, blogs, and LinkedIn posts. Must have experience ghostwriting in health & wellness or healthcare. $45-70/hour, up to $3K/month. ← Message me if interested with portfolio/have strong reco. Hope this is helpful! Know I may not respond to every message, but promise to read 'em and take action if relevant. 💪

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Some VC investors believe that brick and mortar - referring to a physical presence of some kind - should be avoided at all costs. Yet, the track record of clinic and hybrid care businesses in health care indicates otherwise. ==> One Medical (sold for $3.9 billion to Amazon), Oak Street (bought by CVS for $10.6 billion), Lifestance (IPO at $7.5 billion market cap), and PE-backed Premise Health (acquired by OMERS Private Equity for $1.1 billion) If a clinic is indicated as the optimal way to deliver care for that patient population, there are creative ways to build and operate them. Full article below with advice and strategies on how to build and operate hybrid clinics from my teammate Anarghya Vardhana from Maveron, Amir Dan Rubin from OneMedical Group, Steven Eidelman from Modern Animal and more!

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Drop In Venture Funding To Black-Founded Startups Greatly Outpaces Market Decline Chris MetinkoGené Teare February 27, 2024 Venture funding to Black-founded U.S. startups last year totaled only $705 million — marking the first time since 2016 that the figure failed to even reach $1 billion, Crunchbase data shows. The decline in capital to Black-founded companies greatly outpaces the overall decline in startup funding. While total venture dollars in the U.S. fell 37% last year, funding to Black-founded startups dropped a staggering 71%, according to Crunchbase data. Last year’s total investment in Black-founded startups in the U.S. marks the lowest amount since such startups raised only $582 million in 2016. The drop in total dollars also meant Black-founded startups received their lowest share in the venture market since at least 2016, per Crunchbase. Black-founded startups received less than 0.5% of the $140.4 billion in venture funding all U.S.-based startups received last year. In 2021, Black-founded startups received 1.4% of all U.S. venture funding. In 2022, it was 1.1%.

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Great article from PitchBook on why domain expertise amongst VCs matters. TL;DR -- in verticals like healthcare, having investors with high amount of domain expertise can result in up to 40% higher odds of achieving an IPO, 20% higher chance of being acquired and 30% higher chance of an overall successful exit. Importantly, the marginal value of having investors with domain expertise varies by sector and stage, and is not uniform, so your mileage may vary, and generalist investors still have a very important role to play in the venture ecosystem. https://lnkd.in/dXpi8gzm Curious to hear from founders: Do you have examples of seeing specialist investors be helpful in unique ways that you can share? Or alternatively, do you have an experience with a generalist investor who has been more helpful than the specialists?

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Wow! We covered so much detail on how to prepare for an exit. Omeed Tabiei, Esq. covered his top 9 strategies to prepare your SaaS for an exit. And we tackled the following questions... - How does stock for stock (vs stock for cash) impact QSB? - For buyers that offer equity in lieu of cash — how open are they with sharing their financial statements with sellers? - So do buyers look at classification and all that? - What if your startup does not have employee contracts? Are offer letters good enough? - Are they covering invention assignment and all that? Id use both. We use both offer letter and PIIA (proprietary information and invention assignment agreement). - Trademark renewals - is this something an attorney should handle or can it be done in house by management? - For a startup that has not performed a financial audit yet, what should management plan for? Is a full financial audit necessary for 2 years leading up to the sale? Any tips? - If there’s time in the q&a do you mind giving a quick market outlook / opinion? how are things in the recent couple months in the context of the last couple years? - Is a financial “review” instead of audit acceptable? The replay and slides go out in a couple of hours. If you'd like the slides (he should really charge for them) and replay, please comment below. #SaaS

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😅 How did Dan end up manufacturing large quantities of pharmaceutically optimized LSD? 1. Founder of HealthMode 2. Acquired by MindMed to become CMO 3. Run an FDA breakthrough program for LSD in anxiety Full episode in the comments 👇

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Congrats to the Revive team for the latest fundraise led by Equal Ventures, as well as the new brand! I’ve had the honor of working with Allison Lee (Founder/CEO) and team for almost six years as their first institutional investor. My gosh, it’s been an incredible–and at times harrowing–journey… ‘Revive’ is such an appropriate name for this company, on multiple fronts. First, it describes the core business well, where this platform helps large retail apparel brands to upcycle garments and deadstock into new products, thereby substantially reducing apparel waste. But it also accurately describes Allison Lee herself. Allison is one of the most resilient humans I’ve ever met, and she’s gone through hell and back to create this outstanding company. When we were first introduced to Allison in 2018 (thanks Bebe Kim for that intro!), Allison was a solo founder experimenting with mall kiosks that provided on-demand hemming services for retail apparel consumers. Over the years, Hemster (the name of the co back then) scaled up to become a substantial business, with her own warehouses and staff to handle hemming for top apparel brands throughout the US. But then the pandemic happened. Brand clients budgets collapsed, along with her business model, and Allison had to reduce her team down to just one person. Herself. This was a dark time. I remember reaching out and attempting to check in with her during a six-month period where she was at her loneliest as a founder. She pretty much locked herself in her apartment, mulling new directions for her company by herself. But she figured it out. In 2021, she saw that the consumer retail market was shifting as Gen Z was strengthening their purchasing power. This new generation of shoppers were more climate and sustainability conscious, and wanted to hold big brands’ feet to the fire for products that conformed to their values. Allison saw an opportunity to retool Hemster into a top platform to help facilitate upcycled products for apparel companies. And it worked! Allison breathed new life into her company and business has been growing quickly ever since. Her business’ thesis is even stronger and bigger than the one she initially launched with. Beyond her being a skilled founder and operator, Allison is also a fantastic human being. She is relentless and un-killable as a founder. And also so warm, kind, and present as a friend. I’m grateful to call her a friend today, as well as a role model. Allison’s journey is still in the early days with Revive, and no doubt she is going to build something that has a huge impact on this world. Hustle Fund is nothing but grateful that she said YES to us, and allowed us to be part of this amazing and inspiring journey. Congrats again, Allison and team!

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🌟 Exciting News: Alively Welcomes New Brand Partners! 🌟 I'm thrilled to share that Alively has partnered with several exceptional brands, each handpicked to enhance our marketplace and align with our mission of supporting healthspan and wellness. These partnerships were guided by insights from our podcast guests and collaborations with our health and wellness Role Models. Here’s a glimpse at these incredible brands: ✅ MAREE | True To Your Beauty: Redefining skincare with clean, science-backed ingredients. Their commitment to promoting healthy, radiant skin aligns perfectly with our vision of supporting long-term health and beauty from the inside out. ✅ Sensate: Offering a groundbreaking device that reduces stress and enhances well-being through vagus nerve stimulation. This is a game-changer for anyone looking to build resilience to stress and improve overall wellness—a perfect fit for our community. ✅ RAD Roller Australia: Empowering individuals to take control of their muscle recovery with innovative self-care tools. Their products are essential for optimizing physical performance and recovery. ✅ Georgia Grinders: Known for their artisanal nut butters, made with simple, clean ingredients—no added sugars or oils. Their products are a delicious way to incorporate healthy fats into your diet, supporting sustained energy and overall health. ✅ Create Wellness (Creatine Gummies): Making waves with creatine gummies that offer a convenient and tasty way to support muscle growth and cognitive function. A fantastic addition to our lineup for those focused on performance and brain health. ✅ Sunbasket: Delivering organic, clean-ingredient meal kits that make healthy eating easy and delicious. Their commitment to high-quality, sustainably sourced ingredients makes them an ideal partner as we support our community’s nutrition goals. These partnerships mark a significant step forward for Alively as we expand our marketplace with the best products and services to support your healthspan journey. In addition, as a long time Sunbasket customer, and a personal investor in Sensate (I am blown away by what Anna Gudmundson and the team are building) I’m excited to welcome this particular batch to the Alively family. Stay tuned for more exciting updates from these amazing brands! #Healthspan #Wellness #Partnerships #HealthyLiving #Alively #Skincare #StressRelief #Mindset #Recovery #Nutrition #Performance

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Strategy shift alert: skip these 7 states if you want your budget to work overtime this week. The US elections are about to close and all the money donations need to be spent as much as possible in the next 7 days. Paid media is as much as about quick turn arbitrage as it is about scale Looking for ways to save money while quickly exploiting opportunities Wherever you are advertising this week put your money away from these states. Your budget will thank you. (PS my clients shifted their budgets week ago. DM me to mix strategy with quick turn tactics for growth)

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At SIERRA Ventures, we invest in Seed/A companies and tend to refer deals that are too early for us to our Pre-Seed and accelerator network. I pulled this for a friend and thought I would share. Let me know what I missed or if any information needs to be corrected. I would also love to hear about the founders' experiences with these accelerators. Y Combinator (YC) Funding Provided: $500,000 Equity Taken: 7% Additional Notes: YC provides $125,000 for 7% equity, and an additional $375,000 in an uncapped SAFE with a Most Favored Nation (MFN) clause. Techstars Funding Provided: $120,000 Equity Taken: 6-9% Additional Notes: Techstars provides $20,000 in funding in exchange for 6% equity and offers an optional $100,000 convertible note. PearX by Pear VC Funding Provided: $250k-$2m Equity Taken: 10% Additional Notes: PearX is a startup program by Pear VC. I have personal experience with Pear, and Mar Hershenson and Pejman Nozad  are top-notch humans (and investors). Forum Ventures Funding Provided: $100,000 Equity Taken: 7% Additional Notes: Forum Ventures focuses on B2B SaaS startups and offers mentorship and networking opportunities. 500 Global (formerly 500 Startups) Funding Provided: $150,000 Equity Taken: 6% LAUNCH Accelerator Funding Provided: $100,000 Equity Taken: 6% Additional Notes: Founded by the self-proclaimed World's Greatest Moderator, Jason Calacanis ;) The ideal stage for our Accelerator is pre-Series A with some traction AngelPad Funding Provided: $120,000 Equity Taken: 7% Additional Notes: AngelPad is known for its hands-on approach, with a strong focus on product-market fit. Program based in NYC and San Francisco. Strictly VC called them the “Anti-Y Combinator“ MassChallenge Funding Provided: Up to $500,000 (equity-free) Equity Taken: 0% Additional Notes: MassChallenge offers equity-free funding and focuses on supporting early-stage startups through mentorship and networking. Plug and Play Tech Center Funding Provided: Varies (usually $25,000-$500,000) Equity Taken: 1-5% Additional Notes: Plug and Play offers sector-specific accelerators and a large corporate partner network. SOSV Funding Provided: $250,000 to $500,000 Equity Taken: 7-10% Additional Notes: SOSV is a global venture capital firm that operates several accelerator programs, including HAX (hardware), IndieBio (biotech), Chinaccelerator (cross-border internet), and MOX (mobile). Berkeley SkyDeck Funding Provided: Up to $200,000 Equity Taken: 5% Additional Notes: Berkeley SkyDeck is a startup accelerator affiliated with UC Berkeley. It offers up to $200,000 in funding, mentorship from a network of UC Berkeley alumni and faculty, and access to a global investor network. Antler Funding Provided: up to $500k Equity Taken: $200k for 8%, $300k follow on What did I miss?

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Today was a big win for consumer health, with Flo Health Inc.'s valuation at $1 billion. We're hearing talk about the market becoming frothy again, but I’d argue—without seeing the detailed financials—that this valuation could be entirely warranted. Flo has built an impressive business, with 5 million paid subscribers and 70 million monthly active users. At $60 per year for users to access the product, this business has hundreds of millions in revenue and plenty of room to grow. It's increasingly clear to me that innovators focused on healthcare have been wildly underestimating consumer business models for years, believing that patients would only opt for solutions covered by their health plans and prescribed or recommended by their doctors. That thesis needs updating, particularly given high deductible plans and soaring co-pays. Innovators building solutions that users genuinely love will win - even in healthcare. These businesses also have the potential to move into B2B channels, which is far easier to do when you have an engaged, loyal user base. I expect we’ll see many more consumer health businesses “pop” in the years to come, further proving that consumers are ready and willing to pay for such solutions. We're watching closely at Cherish Kudos to the team at Flo for this impressive milestone. Lainie Muller Charlotte Yeh Aashima Gupta Avanlee Christine Esther Dyson Alexandra Drane Jessica Kamada Vin Gupta, MD MPA Asheesh Saksena Paul Crnkovich Josh Kampel Steve Chazin Lee Wagner #agingwithattitude #independentliving #consumerdrivencare

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That's why it's often very difficult to recognize new leaders – their ideas go beyond the conventional frameworks we're accustomed to. Keep your mind open. Don't let yesterday's templates define your future. #Leadership, #Innovation, #OpenMind, #FutureThinking, #venturethinking,   https://lnkd.in/eASPGsuu

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Here’s the No. 1 way a smaller Health Tech startup can compete with companies that have raised $100M+ of VC funding 👇 Become the best subject matter experts on the problem you’re solving. Let me explain… It can seem daunting when you see competitors in your space put out big announcements about how they raised $100M from brand name VCs. Yes it’s gonna help them get meetings with your favourite health system Chief Digital Officers (who you struggle to meet). Yes overnight their team size is going to 10x compare to yours (while you feel like your team is at its limits) Yes lots of people are going to think they’re winning and you’re falling behind (and maybe even your team feels that way too) But here’s the thing… The team that wins is ultimately the company that solves the problems of health system’s the best. Money doesn’t solve this… and very often money makes things worse for startups. Money can be a great accelerant… IF your playbook is proven and working. But very often, Health Tech startups raise lots of money and wild valuations… before that playbook was proven out. So they get distracted with having to spend that money to show progress. To grow fast and justify that valuation. Except pouring accelerant on a model that doesn’t work yet… is a recipe for disaster. Sure it sounds scary if they have a team of 100+ who can meet with health systems… BUT if they don’t deeply understand the problems, clinical workflows and change management needs… it’s a recipe for disaster and unhappy health system customers. When health systems are in the room with you and don’t feel like you truly understand the complexity of their problems… they don't care how much money you raised or how big your team is. Ultimately health systems just want their problems solved by those with the most expertise. So how do you outcompete those companies that have 10x more money and people than you? You concentrate your talent into a smaller, higher performing group. A group that deeply empathizes with, obsesses with and understands the needs of health systems. You get knee deep in the clinical content, workflows and change management challenges customers have. You bring that expertise to all your meetings. You use your smaller size and nimbleness to your advantage because you can share learnings and iterate the product, workflows and change management approach more quickly. And watch as health systems eventually realize your smaller but mightier team delivers where the over-capitalized, over-sized companies that lack true subject matter expertise… just don’t. I know this first hand because over the years SeamlessMD competed with companies that raised 10x more money than us. And at first it spooked us. But then health systems would complain to us about how those highly capitalized companies… “just didn’t get it”. Didn’t truly understand the clinical needs. Didn’t understand how to tackle the crazy workflows. Now many of them have come and gone.

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#EcosystemAsk- a Prosper HealthTech Accelerator startup has a goal you can help them reach. 🎤 Ask: participate in a 20min discover interview or share the link. Recess Labs digital health technology quickly rewires the brain and reprocesses trauma that hinder work performance in just 10 mins. A solution for workforces dealing with #burnout, secondary #trauma and compassion #fatigue. They are currently conducting discovery interviews with HR, CEOs & Wellness officers & Clinical managers at: ☑ Behavioral health companies ☑ Mental heath teams & departments ☑ Residential care facilities ☑ Physician residency programs ☑ High trauma healthcare units (Emergency medicine, trauma, Psychiatry , Pediatric Oncology etc) If this is you, book 20 mins to chat with the founder Kelz, here: https://lnkd.in/ddWc5qFT powered by gener8tor

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Do you know any companies that are stuck or going through a rough time? At Palm Venture Studios, we believe some companies close that don't deserve to. Our mission is to identify these hidden gems and provide the support they need to thrive. We specialize in investing in and scaling companies, leveraging our expertise to turn challenges into opportunities. If you know a company in need of a lifeline or a fresh new chapter, let's connect and explore how we can help. #BusinessGrowth #Investing #CompanyTurnaround #Founders

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The last few years have been tough for agency founders, but look at the upside... ...at least now you can put in your creds deck that you have non-profit experience 😜 (and things are starting to get much better, according to everything I hear from founders, so keep on keeping on. You made it through the worst, now get ready for the best) #agency #agencyfounders #agencyleadership #agencyowners #agencygrowth

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The (Healthcare) Ground Beneath Our Feet… This year it is likely that over $10 billion will be invested in the digital health sector – a robust amount, no doubt, but inconsequential when compared to the amount of capital tied up in healthcare real estate assets, which is estimated to be $1.2 trillion by Jones Lang Lasalle. Of that amount, approximately $790 billion is in the hospital sector while the remaining $490 billion is in medical office assets. It is estimated that there are 48.6k facilities with 3.4 billion square feet of healthcare real estate, 42% of which are owned by REITs and another 33% held by other private investment vehicles. Much of the digital health investment is meant to make the physical healthcare infrastructure more productive: greater operating efficiencies, greater patient throughput, more relevant personalized care models with better outcomes. As the healthcare system is being pushed to be more distributed to lower cost sites of care, accelerated now by the rapid proliferation of automation and AI capabilities, the potential impact on healthcare infrastructure assets will be profound. Thoughts on what that might look like... https://lnkd.in/eTfAdUbS #digitalhealth Flare Capital Partners

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