Jose Sanchez

💬 How Can Brands Build Genuine Connections with Multicultural Consumers? If you missed our webinar, "Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers?" - we’ve made catching up in just 2 minutes easy! 👉 Check out our "Top Takeaways" blog to explore how brands can go beyond surface-level campaigns and create lasting, authentic relationships with diverse audiences. Learn strategies to build trust, foster loyalty, and engage multicultural consumers meaningfully in today’s ever-evolving market. 🔗 Read it now! https://bit.ly/3ZeB9fG #MulticulturalMarketing #BrandStrategy #ConsumerInsights #Webinar #MRX #MulticulturalResearch #Inclusion #CultureBeat #CRResearch

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According to our latest "State of Hispanic American Consumers" report, Spanish speakers look favorably on Spanish-language advertising. The report reveals in-depth attitudes toward advertising specific to bilingual Hispanics in the US. More than half see it as a sign of respect. Download the report now for more insights on Hispanic consumers in the US: https://lnkd.in/edyKWs4Z

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ICYMI: Nielsen launches The Record: a look at U.S. ad-supported audio habits: This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content. #digitalmarketing #marketing

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This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/pmQ050R4FSK

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This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/cNPG50R4FqN

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Thanks so much to the PR Club for having our very own Deborah Kurtz on today’s panel "Mastering the mid-to-senior-level job hunt"! This expert group of panelists will be sharing insights into: - Optimizing your resume - Interview prep - Career shifts - Latest market trends #jobsearch #interviewtips

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🎄 TikTok's 2024 Holiday Marketing Guide offers brands a roadmap for maximizing their seasonal impact with creative and timely campaigns. It breaks down the holiday season into three critical phases—pre-holiday, peak holiday, and post-holiday—each requiring distinct strategies for success. 🏃‍♀️‍➡️ Branded Hashtag Challenges: These are designed to drive massive engagement by encouraging users to create content around holiday-themed challenges, increasing both visibility and participation. 🤳 Influencer Partnerships: Collaborating with TikTok influencers allows brands to tap into trusted voices, ensuring authentic promotion that resonates with diverse audiences during the busy holiday season. 🛍️ Leveraging Spontaneous Shopping: TikTok’s unique ability to inspire spontaneous purchases plays a significant role in driving sales, particularly through joyful and entertaining content that encourages immediate action. 💫 TikTok’s 2024 Holiday Marketing Guide emphasizes the platform's unique ability to drive holiday success through creative, community-driven content. TikTok offers a perfect blend of entertainment and commerce, making it a vital platform for brands looking to stand out in a crowded market. 🎯 The holiday season is fast approaching, and now is the time to start planning your TikTok marketing strategy. At House of Marketers, we specialise in crafting compelling marketing content, orchestrating impactful influencer partnerships, and developing data-driven strategies that drive results. 🔗 Check out the entire article on our blog: https://lnkd.in/dWf6Wufe 📩 Whether you’re looking to create engaging TikTok content, collaborate with influencers, or simply need guidance on where to start, our team of experts is here to help. Contact us today to begin planning your holiday marketing campaign and ensure your brand shines brightly this festive season! 🔗 https://lnkd.in/dqvjnhrw #InfluencerMarketing #SocialMediaMarketing #SocialMedia #SocialMediaStrategy #HouseofMarketers #TikTok #HolidaySales

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Hey LinkedIn fam! Cassandra Remillard, our amazing Integrated Media Group Director of Growth Strategy, recently shared some top-notch tips for creating a killer LinkedIn advertising campaign. Check out her insights for boosting your brand's reach and engagement! Have any to add? Drop your list of #LinkedInAdvertising tips in the comments below. #GrowWitgIMG #DigitalMarketingTips

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Influencer collaborations versus brand partnerships. The opportunity for new audiences are huge in both, but what provides the best long-term rewards? All this and more in this week's episode.

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New data from our partners at Nielsen shows that gaps in disability representation remain stark, that disabled people feel underrepresented and misrepresented in media, and that our community expects brands to support causes aligned with our interests. As our President and CEO Ariel Simms said, “By thoughtfully integrating accessibility and representation into their business plans, disability-inclusive brands not only create a more inclusive environment but also foster stronger relationships with diverse audiences. Brands that prioritize disability inclusion from the outset position themselves to reap the benefits of a more equitable marketplace.” Read the report: https://lnkd.in/e7F3CWur

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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The #Hispanic market is burgeoning in size and strength. What does that mean for marketers and what insights should you pay particularly close attention to if you’re looking for the right media mix to reach Hispanic consumers when they’re in market and where they’re searching for products? Read our recent article featured on The Financial Brand’s website. https://lnkd.in/dCx_fpBd

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