MRI-Simmons’ Post

Advertising in Spanish to Hispanics is proven to increase ad memorability by 17%, message memorability by 55%, and likeability by 144%. Even among bilinguals, communicating in-language goes a long way in persuading Hispanic voters because reaching is NOT the same as connecting. At TelevisaUnivision, we understand that not all campaigns have the resources to produce Spanish language ads. That’s why we offer video and audio creative production services at nominal costs, making it easier for you to translate your ads and connect authentically with Hispanic voters.    Interested in learning how we can help amplify your campaign’s message to this critical voting bloc? DM me for more details and we’ll help make your message resonate.   

Marketing's not just about languages; it's about cultures. Transcreation goes beyond translation, shaping messages to resonate with Hispanic values like family, community, and tradition. It's creativity with respect, ensuring your brand not only speaks Spanish but resonates with Hispanic values and experiences. Brands that align their marketing strategies with these core values can deepen their relationship with this demographic.    Embrace cultural depth in your marketing. Learn how in our “¿Qué pasa with the U.S. Hispanic market?” whitepaper: https://lnkd.in/eNfkB4kq   #Transcreation #CulturalMarketing #BrandVoice #HispanicEngagement

https://lnkd.in/g5GHxbzy French community papers and #radio stations in primarily English areas are about to get some help from the federal government. As part of its Action Plan for Official Languages 2023-2028, the Government of Canada has earmarked $12.5 million to be invested in #community #media in official language minority communities. According to a statement by the government, $7.5 million of this will be allocated to 89 new projects over the next 4 years, contributing to the vitality of community media in minority communities across the country. “This investment will help identify and implement the measures needed to strategically strengthen community media and increase their capacity to serve Canada’s official language minority populations,” says the government. The rest of the funds will be put toward training the next generation of community media professionals, while addressing the labour shortages in the sector. To that end, 125 paid internships will be created at 98 community media organizations across Canada.  “Community media are at the heart of minority communities across Canada. They tell local stories, help maintain and develop our local and national identities, and ensure that Canadians from coast to coast to coast have access to quality information,” said Randy Boissonnault, minister of employment, workforce development and official languages. The investment represents a small drop in the bucket of the Action Plan, which provides for a total investment of $4.1 billion to support seven departments and 33 new or enhanced measures aimed at protecting and promoting the country’s official languages. According to the government’s statement, every province and territory has official language minority communities, each with its own unique reality and needs. “The Action Plan aims to respond to the unique challenges facing Francophone communities outside Quebec and English-speaking communities in Quebec,” it said. 

Spanish speaking people now make up over one-sixth of the population in the United States, and that number grows by the day. By 2050, they are expected to make up approximately 30% of the population. The buying power of a market that size is immense, yet the needs of the Hispanic market remain underserved. If the Hispanic Market brings good potential clients for you, then it is worth considering how Spanish Translation can be included in your marketing mix. https://lnkd.in/gGUX5ykc

🚨 NEW STUDY ALERT 🚨 The FOCUS Latinx Volume 2 study reveals how Hispanic/Latinx viewers navigate the evolving media landscape, balancing Spanish and English content across various platforms. This study offer insights on viewing behaviors and preferences. #LatinxMedia #HispanicViewers #StreamingTrends Learn more about our new study: https://lnkd.in/e3pcVCe3

Attorneys, With the Hispanic market in massive growth. 📈 If your ads and call answering aren't bilingual, you're missing out. Here's a trend among bilingual callers you need to know: 💡 English Ads: Often result in calls from individuals or those calling on behalf of a loved one. 🗣️ Spanish Ads: Usually direct calls from individuals themselves. Many search in English but prefer bilingual services for their family members. With nearly 1 in 5 people in the US being Hispanic (US Census), niche marketing is crucial. #AttorneyMarketing #HispanicMarketing #LawFirmGrowth #AbogadosNow

93% is the number of newcomers that are either familiar with, or plan to use Kijiji in Canada 20% of Canada’s population is newcomers Kijiji Canada teamed up with GroupM and the CMDC (Canadian Media Director's Council) to put together some unique research on the market habits of newcomers to Canada 1. Early Media Consumption: 76% of newcomers to Canada start consuming Canadian media even before they arrive in the country, highlighting their early engagement with local culture and media. 2. Significant Market Influence: With 20% of the Canadian population being newcomers, and this number expected to grow, this demographic has considerable purchasing power, making them a valuable audience for advertisers. 3. Indian Market Focus: The study primarily targeted the Indian market, Canada's largest immigration feeder country, gathering insights on media consumption, motivations for moving, and product interests. 4. Strong Familiarity with Classifieds: 93% of newcomers are either familiar with or plan to use classified platforms like Kijiji, making them a key channel for advertisers to connect with this group. 5. Targeted Campaign Opportunities: Understanding newcomers' preferred settlement destinations (Toronto, Ottawa, Hamilton, Montreal) and their media habits helps create tailored, highly targeted ad campaigns that resonate with their needs. Jed Schneiderman was quoted in the article: “Newcomers represent a significant yet untapped market,” says Jed Schneiderman, head of advertising at Kijiji. “Not only do 76% consume Canadian media before they arrive, but they’re also highly familiar with classified platforms like Kijiji, with 93% already using or planning to use them. This well-educated, high-earning demographic presents a valuable opportunity for advertisers looking to reach newcomers eager to integrate and contribute to the Canadian economy.” #kijiji #newcomers #advertising #toronto #marketing #canada

The Role of Language in Hispanic Market Research Language plays a vital role in connecting with Hispanic consumers. Conducting market research in both English and Spanish can yield richer, more accurate insights. Understanding cultural nuances and local dialects can unlock deeper insights and build stronger connections with consumers.💡🗣️ #MarketResearch #HispanicMarket #CulturalInsight

#uspoliticalcommentary #spanishlanguagedisinformation #spanishlanguagemisinformation #uselectionconspiracytheories #uselectionconspiracies #spanishmisinformation #spanishdisinformation #latinovoters #spanishvoters #uslatinovoters #misinformation #disinformation #latinousa #uselection2024 #uselectionforeigninterference #socialmedia - The Misinformation Web The 2024 presidential election has seen a rise in Spanish-language misinformation and in the content creators making a living by pushing out this false content. From conspiracies about the FBI raid at Donald Trump’s Mar a Lago estate in 2023 to lies about Kamala Harris being a Marxist, our research found a clear pattern: all of these narratives which originated in English were soon repurposed for Spanish-speaking audiences.

You don’t need to be Hispanic or fluent in Spanish 🗣🇪🇸 to effectively market to the Hispanic community. What’s essential is a deep understanding of the culture and a solid infrastructure that ensures a positive experience for your clients. At Marketing Boss, we specialize in helping law firms create authentic connections with Hispanic audiences. We guide you in building culturally aware strategies and client experiences that resonate—because effective marketing is about respect, understanding, and the right strategy. Let’s make your firm the go-to choice for Hispanic clients! 👇 🌐 https://lnkd.in/eZcDvK3f #MarketingBoss #HispanicMarketing #LawFirmMarketing #FractionalCMO #CulturalCompetence