MRI-Simmons

2024 REWIND: Revisiting some of our best shares from the past year Arguably the biggest moment for our business in 2024 was launching Consumer Canvas, our most ambitious effort to date for unlocking the full potential of first-party data. With MRI-Simmons' 60,000 consumer attributes modeled to a national consumer file of 250MM+ American adults, marketers can scale their first-party data into a comprehensive data asset for: ENRICHMENT, bringing the full view of their customers & prospects into focus DISCOVERY, with a nationally representative dataset that fuels segmentation, audience targeting, and media planning ACTIVATION, pushing campaigns directly to those audiences at any endpoint without using proxy audiences Take a look back at the blog post that accompanied the announcement here: https://lnkd.in/gS4UTMcm Want to learn more about Consumer Canvas and level-up your first-party data? Click here to get in touch with us: https://lnkd.in/e2RZAa4R

2024 REWIND: Revisiting some of our top shares from the past year We teamed up with Roundpeg Consulting, LLC's Hannah (Botsford) Bronston and Eric Heinemann to reveal the consumer mindset at the convergence of tech and personal health. From preventive care behaviors to wearable purchases and beyond, Hannah and Eric share the insights they're using to drive results for their clients. In the process, they happened to give a masterclass on how MRI-Simmons tools (Correspondence & Cluster and Custom Survey Integration, to be specific) can fuel workflows. Watch the webinar here: https://lnkd.in/eKWbk66u

The MRI-Simmons 2024 Sports Fan Study revealed a big uptick in WNBA viewship following the league's banner season. In a new report, we're offering deep insights into the surge in WNBA popularity and fan engagement trends. In this report, you'll learn: 🏀 The current state of WNBA fandom among Americans 📺 The media habits of WNBA fans, including their high subscription rates to sports streaming services 🎯 How to effectively target WNBA fans based on their demographic and attitudinal profiles Get the report here: https://lnkd.in/exjYBtci

We're excited to announce that MRI-Simmons has joined the Truthset Data Collective to enhance data accuracy and transparency in marketing. This partnership validates the high quality of our data sets, adding another layer of trust for our clients. We're committed to helping marketers achieve better results with reliable data. Read more in the press release: https://lnkd.in/eMtm_dyS

2024 REWIND: Revisiting some of our top shares from the past year Podcasts grew from near obscurity 20 ago to boasting massive audiences, creators signing lucrative distribution deals, and no shortage of ad placement opportunities today. In a webinar (featuring Audacy, Inc.'s Reggie Shah) and subsequent blog post based on MRI-Simmons Podcast Study data, our own Emily Paschal Williams unpacks the unique activation opportunity among podcast audiences. By leveraging listener attitudes toward the medium itself and how they incorporate listening into their daily habits, marketers can seamlessly integrate their products & brands into the daily lives of their desired targets. Read the blog here: https://lnkd.in/eA47ywjM Watch the webinar here: https://lnkd.in/e2dACRqE

2024 REWIND: Looking back at some of our top shares from the past year We kicked off 2024 by sharing our blueprint for success in an evolving TV advertising landscape. While the advertising space remains as dynamic as ever, these 4 strategies are as valuable today as the day we first published them. In 2025, we encourage you to continue this approach: 1. Create a future-proof data game plan. 2. Select high-quality data that works across tactics. 3. Monitor the right metrics. 4. Demand data transparency Revisit the ebook to keep your TV advertising efforts ahead of the game into the new year and beyond: https://lnkd.in/emFJsQrk

As decision-makers gear up for 2025, understanding your target audience's sentiment is crucial. Kickstart your efforts with a world-class custom survey! Custom Survey Integration from MRI-Simmons empowers you to create and field up to 10 custom questions to a high-quality, nationally representative sample, which we'll balance and fuse with MRI-Simmons USA's 60,000+ consumer measures. Results land directly to your Catalyst account in as little as 2 weeks. A dedicated team of MRI-Simmons Solutions Architects is on-call to help you optimize your questions and targets, ensuring you get the most out of your survey. Put that last bit of this year's budget to good use! Start now to hit the ground running with fresh insights in 2025: https://lnkd.in/gH4kMhsY

Understanding the evolving health perceptions among Americans is crucial. Our latest blog delves into generational differences in health insurance preferences and underscores the growing importance of mental health - especially as we approach the holiday season. Read more to discover how these insights can help cater to diverse health needs and foster a healthier society: https://lnkd.in/ecXDFNuR

Unlock the latest insights into American health habits and attitudes with our comprehensive new report, "Wellness Unveiled: Insights into American Health Perceptions." This is the first report from our inaugural Health & Wellness Study, meaning these are ALL-NEW insights. This report provides an in-depth look at key trends shaping the health and wellness sector, offering valuable data for organizations and advertisers. Click here to download: https://lnkd.in/eEVdeT9y

Discover the latest insights on kids and their movie preferences thanks to new measures in our 2024 Kids data! Swipe below to learn more about what drives young movie-goers.