Jodi Lebow

From siloed reporting to changing consumer behavior, creating an effective marketing analytics strategy is no small feat. Forbes Technology Council gathered insights from industry experts, including our president, Eron Kelly. If you're looking to enhance your marketing analytics strategy and drive meaningful results, this is a must-read. https://ow.ly/OqaR30sErCO #DataDrivenSolutions #MarketingAnalytics

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Dan Callahan Sr Account Manager at CI Web Group Unlocking Advanced Reporting: Strategies to Maximize Revenue Potential Discover how advanced reporting can revolutionize your business. Learn how to leverage insights to optimize performance, enhance strategies, and improve revenue generation across departments. Join the conversation on maximizing growth and collaboration. #AdvancedReporting #MaximizeRevenue #OptimizePerformance #BusinessGrowth #Collaboration #SalesStrategy #PerformanceImprovement #DataInsights #RevenueGeneration #BusinessOptimization

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🚨 TODAY‼️ Using Webhooks to Transfer Data: Increase Agility in Your Marketo Instance https://lnkd.in/d_wuG5wA Join Darshil Shah, John Grundy and me for the Marketo Deep Dive webinar TODAY and learn how to leverage webhooks to streamline data transfer within your Marketo instance. Don't miss this opportunity to: - Gain valuable insights on what webhooks are and how they work - Discover examples of how they can be powerful tools within your Marketo instance. - Ask your questions and get expert advice during the live Q&A. This session is perfect for you if: You're looking to optimize data flow within your marketing automation processes. You want to explore alternatives to traditional APIs for Marketo integrations.

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Alisha Lyndon published this great article in Forbes earlier this year. Do the predictions hold up? Yes! From the conversations and research we've done at Enlyft, B2B organizations are putting increasing focus on 'ABM.' But we're also finding that many GTM teams still struggle to predict right accounts to focus on that truly match their ICP (and not just a firmographic cut). In some cases, building out AI-based predictive models is the answer. For others, it's leveraging unique data to enhance their current modeling and scoring efforts. Regardless, GTM teams need to make predictive models a priority. Ping me if I can share some examples of the work we do 👋🏻 #Enlyft #RevOps #Marketing #ABM Momentum ITSMA

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Welcome to the MarTech contributor program, Mark Stouse. Mark's perspective from 30 years in marketing and beyond is going to be a tremendous addition to the MarTech community. We now have more than 70 practicing marketers and exec sharing their perspectives on MarTech. (I should count to see if we've surpassed 80.) We just had thousands of marketers at the fall MarTech Conference, all of whom could soak up the sessions without travel or hefty registration fees. The 2025 MarTech Intelligence Reports are getting underway. If you want to evaluate vendors in the martech space and understand where the tools are going these free, in-depth guides are indispensable. Good things happening. Thanks again, Mark. We're looking forward to what you have to share. https://lnkd.in/eAqnwi5g

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How different age groups engage with your content. Craft a winning content plan that boosts engagement, enhances brand visibility, and aligns with your goals. But most important what you have to create for your target persons..It's clear that Videos should be your #1 priority for 2025.

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Welcome to the MarTech contributor program, Steve Armenti. Steve's first article for the site focuses on an under-utilized application of account-based marketing. Consider: "Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays." Steve says it's time to give account-based *expansion* a try, and grow your business with existing customers. And he makes a compelling case 👇 https://lnkd.in/eeeEEieD #abm #accountbasedmarekting #leadgen #GTMstrategy #marketing #customermarketing

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Are we over investing in #MarTech? That question lead to a fun conversation with Mike Allton and Robin Dimond on the MarTech show podcast. We touched on the data overload that creates a "fog of marketing" for teams, the need for a marketing system of record, better #CMO-#CFO relationships, and a bunch more topics. Fun time, check it out. https://lnkd.in/eQyyURj3

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⚡️DATA ALERT⚡️ The banking & CU industries are different than they were a decade ago. I've been waiting for an updated take on what it means to be someone's primary financial institution. The wait is OVER! 🥳 In 2023, Neobanks won nearly half of all checking accounts. Consumers now manage relationships with dozens of financial providers, and everyone is glued to their phones. What does it take to win PFI status in a mobile-first era? Download the report to find out. https://lnkd.in/gTJ8Hs2z

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Not sure how to get the most out of Eloqua? Hear directly from a true #marketingorchestration expert, Solomiia Bodo from #PwC on some of her tips to go beyond the basics from event management and forms to personalization and lead scoring, plus more. Thanks for sharing your thoughts with us Solomiia!

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As trends evolve, so should your email marketing strategies. These five innovations are poised to drive engagement, reveal deeper insights, and create more immersive experiences for your audience. Did I forget anything? Comment below.

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#MROI conversations never seem to end, especially when you've got a powerful tool like Adobe Marketo in place. Nathan Horan will be sharing his tips today on how to get successful #attribution and #marketingroi metrics from #MarketoEngage. Watch LIVE (or On Demand): https://okt.to/FDLsKm

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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How can you drive growth with marketing that doesn't waste a lot of money and is profitable? In today's episode CMO Angela Frank shares strategies from her latest book on marketing ecosystems that helps marketers sell more by doing less. https://lnkd.in/eiMcmddN

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“75% of decision-makers and C-Suite executives say that a piece of thought leadership has led them to research a product or service they were not previously considering.” (Edelman-LinkedIn 2024 Thought Leadership Impact Report) It’s clear to see that thought leadership content goes beyond simply increasing brand awareness. It reaches decision-makers, generating demand and sales. This is a huge opportunity for your organization to stand out from the competition. The report contains some great insights, and I had to share this one with you 👇 Effective thought leadership includes these 3 elements: 1. Strong research and data 2. Helps buyers better understand the challenges and opportunities facing their business. 3. Offers concrete guidance and case studies Check out the full report by Edelman and LinkedIn. #ThoughtLeadership #ContentMarketing #SocialMedia

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Earlier this year, Adobe announced that it was developing a B2B version of its popular Adobe Journey Optimizer solution. What is it and how does it complement Marketo? Our Stephanie Black shares what you need to know in her latest blog post. #b2bmarketing #revenuemarketing #martech

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To better understand marketing impact, distinguishing between attribution and measurement is important. Customer acquisition is rarely linear. How do you track your customer journey? What metrics matter to you? #marketing #analytics EBW Consulting

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Appreciative of the inclusion in Jaimon Hancock’s MarTech article. I’m a firm believer that a critical skill for all senior marketers is to understand business goals and be able to define how marketing programs support those. If you aren’t getting visibility into business goals - ask, ask, ask. #curiosity #marketing #business

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Marketers, ready to enhance your #LeadScoring strategy? Our latest guide is packed with insights to help you get the most out of #MarketoEngage. In our handbook, A definitive guide to lead scoring in Marketo, we cover everything you need to know about lead scoring in #Marketo. From the most effective ways to set up your model, to top tips to make it work as effectively as possible. What’s inside? 🎯Do you really need a lead scoring model? 🎯Lead scoring: the process 🎯Three ways to set up lead scoring in Marketo 🎯Top lead scoring considerations 🎯Use lead scoring to drive further action https://okt.to/pGbRWo

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