Jack Wagner 🦅

As 2024 unfolds, the #AdTech industry finds itself at the forefront of a transformative era, driven by visionary companies and groundbreaking technologies. Today, 5 companies are poised to make a significant impact in 2024: Kevel

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"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership

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🔍 In case you missed it: LF AI & Data Foundation has initiated the Open Platform for Enterprise AI (OPEA), fostering collaborative development of generative AI systems with partners like Intel Corporation and Domino Data Lab. Learn more: https://lnkd.in/g8B8JyxT #OPEA #EnterpriseAI TechCrunch

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It's 2024, but cookie ID manipulation is still alarmingly common. My colleague and #adtech expert Ian Trider explores the practice of ID bridging and how the industry can approach it with greater transparency via #AdExchanger. https://ow.ly/3Lf550Tkt5B #DigitalAdvertising

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AI is driving a much-needed transformation in the world of academic publishing. Episode 1 of Wiley’s The Conversations series looks at how AI tools can make research more accessible and transparent, potentially moving us past the PDF era. Worth a watch!

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If you haven't seen a 28Stone live presentation before, I highly encourage you to tune in! Thrilled to welcome Thomas Dolan and his #allstar team on our upcoming webinar for a deep-dive into their latest #AI enabled solution for market maker #communications, #analytics, and decision-making. REGISTER: https://lnkd.in/e9advXYj #AI #GenAI #CapitalMarkets #FinTech

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Curious about what makes top podcasts shine? Join Kelly Smith of Podcast Launchpad as we explore the keys to quality, content, and depth. Don’t miss out—check it out here! https://lnkd.in/gMRK-tKW #PodcastSuccess #ContentStrategy #QualityContent #PodcastLaunchpad #PodcastingInsights

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Read my latest thoughts on how to build and operate a successful Retail Media Network. There is a lot of opportunity and value in this space and a boldness of vision and commitment will be critical markers of success. Drop me a line if you want to discuss further! #retailmedia #retailmedianetworks #RMN Publicis Sapient

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With game downloads slowing, publishers need to better monetize the users they already have. There's a lot to dig into with Sensor Tower's Q2 2024 Digital Market index. Both consumer and ad spend are up, but the overall category is maturing in terms of new installs. Check out the full report here: https://bit.ly/4fCBf7W #mobilegames #monetization #digitalmarketing

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Check out the latest @pdxMindShare blog post: Cracking the Code: How to Optimize Workplace Communications for Maximum Impact https://lnkd.in/gqPtjEp5 #employeecommunications #employeeretention #communicationscadence

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Bridging the digital divide isn’t about one big move or one sector—it’s about small, intentional actions across industries, building at the intersections where technology, policy, and community meet. It’s about designing with intention so that even those who aren’t building the technology are still thought of in the process. True digital empowerment happens when governments, enterprises, and communities collaborate, ensuring that everyone, everywhere, has the tools to thrive and that no one is left behind in the future we’re creating together. Join me and other leaders at Voice and AI! [Image Description: Promotional graphic for the "Voice & AI" event taking place from October 28-30, 2024, in Arlington, VA. Titled "Digital Divide or Digital Empowerment: Building the Future at the Intersections." On the right side, there is an illustrated headshot of Jourdan Saunders, CEO of The Resource Key. The background features a wave pattern and the event's URL listed as voiceand.ai] #Tech #Technology #ConversationalAI #TechEvent #InclusiveTech #UXDesign #UserExperience #UXInnovation #VoiceUX #HumanCenteredDesign #VirginaEvents #VirginiaConferences #VoiceAndAI #AIForGood #TechForGood #ConversationalDesign #InclusiveDesign #DesignThinking #TechInnovation #Innovation #Inclusion #TheResourceKey #Community #JourdanSpeaks

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GenAI is accelerating digital transformation like never before and it's putting consumers at the center. 45% of consumers are embracing GenAI faster than businesses realize, and it’s already reshaping how they live, work, and play. Prophet surveyed 2,400 people globally to uncover the surprising ways consumers are using GenAI to improve their lives—whether through inspiration, discovery, entertainment, or even autonomous decision-making. Our report reveals how your business can harness this momentum to unlock consumer-centric growth and stay ahead of the curve. Download + get the insights. Thanks to authors: Chan Suh Lauren Papes Chiaki Jin Nishino Erin Weissert

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How can AI help you make better strategic decisions? Let’s hear it straight from AI strategy expert Sanjeev Malik on June 25 during our upcoming webinar. Register here: https://lnkd.in/ezHbHK9W #AI #ArtificialIntelligence #Strategy #FutureofWork #BusinessStrategy

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