Fiona O'Connor

"If your team struggles to deal with your martech needs, staying on top of technological advances or architecting a cohesive stack, hiring a consultant may be just what you need to augment your in-house expertise," writes Anita Brearton, Founder/CEO CabinetM. "The key to success is to work with a consultant rather than delegate responsibility to the consultant," she continues. "Collaborating and working in lockstep with an external consultancy on your stack and data architecture can create a strong foundation for a smooth introduction of new technology." We couldn't agree more, Anita! (And shout-out to Sojourn Solutions Manager Partner Dan Vawter for his contribution to this piece!) #martech #martechconsultants #martechconsultancy

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What are the pros and cons of using #AI in your email marketing strategy? Check out these key tips from James Riess on why adding #GenAI to your email program and targeting can improve your #CX in ANA: https://ow.ly/aBq950SbhTc Association of National Advertisers

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Just for CROs: Get ready to elevate and enhance your capabilities with insights from our latest eBook. Discover how a successful digital enablement provider can help you win more business and strengthen relationships with sponsors: https://hubs.li/Q02y-JYm0

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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As the #CDP evangelization takes up more prominence in the future, it is necessary to quell some common misconceptions that have risen over the years. Here are 6 common myths that enterprise marketers have about a #CustomerDataPlatform. https://buff.ly/4bkV69p #CDPmyths #datadrivenmarketing #martech #personalization

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Many businesses struggle with underutilized MarTech tools, resulting in stagnant growth. Effective MarTech optimization helps focus on aligning tools with business goals and maximizing ROI through strategic utilization. Transform your MarTech for better business outcomes! https://bit.ly/3xqcDOF

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Missed our Virtual Tech Event? No worries—it's now available on demand! https://ow.ly/3SWB30sH5L3 It’s time to rethink how we implement technology. AI and automation should be about solving real business problems and driving real outcomes—not just adopting the latest trends. More importantly, it's about empowering the people behind the technology. After all, they are the lifeblood of innovation and economic growth. Discover how we’re using AI and intelligent automation to create real impact. Watch the event now! https://ow.ly/rS9l30sGWe3 #VirtualTechEvent #AI #Innovation #IntelligentAutomation #OnDemand #FutureOfWork

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Join us 𝐓𝐎𝐌𝐎𝐑𝐑𝐎𝐖 for essential strategies in email deliverability, including Katie Intrater, Lauren Del Vecchio, Nick Koreck, and Curtis Ulrich. Gain valuable insights on how to 𝒔𝒕𝒂𝒚 𝒄𝒐𝒎𝒑𝒍𝒊𝒂𝒏𝒕 and boost your 𝒆𝒎𝒂𝒊𝒍 𝒅𝒆𝒍𝒊𝒗𝒆𝒓𝒂𝒃𝒊𝒍𝒊𝒕𝒚. 🔗https://hubs.ly/Q02Y2_cK0

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🔍 New information brought to light: B2B organizations' ABM efforts are delivering a mix of outcomes—along with presenting confidence challenges—according to Enlyft's 2024 ABM Benchmark Survey. Go-to-market teams are navigating these 4 key challenges--> https://buff.ly/3VBRTgg #AccountBasedMarketing #ABM #SurveyResults #eBook #UnlockGTMSuccessThroughPrecision #Enlyft

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"If your team struggles to deal with your martech needs, staying on top of technological advances or architecting a cohesive stack, hiring a consultant may be just what you need to augment your in-house expertise." We couldn't say it better ourselves! MarTech consultants have become indispensable guides for enterprises -- and the role will become even more crucial as innovation accelerates. MarTech makes a great case for seeking outside support (then take a look at how our team can help!): https://lnkd.in/debkxQ-T #martech #marketingtechnology

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👉 https://okt.to/SOJqtC Content Syndication can more efficiently deliver the greatest ROI for your MDF! DemandScience ensures that you have enough multiple layers of actionable data to make your Content Syndication more targeted and zeroed in on your ideal customer profile (ICP) 👆

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API maturity = A strong foundation for the future. The math is simple, but determining your maturity may not be. Take the assessment to see where your APIM strategy stands across key dimensions. https://okt.to/PVJ3yh

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REINVENTING B2B: EP.6 'THINK DIFFERENTLY ABOUT ABM' IS AVAILABLE NOW!🎙️ "It is strategy first, technology second." Our latest episode takes a whole new look at ABM. Today's buyers expect personalization and ABM could be that key. It's so important to find the right fit for your organization - sometimes easier said that done... Hear from Co-founder and CEO of ForgeX, Davis Potter, alongside our own EVP of Growth James O'Flaherty in this episode as they chat: 👉 what ABM looks like today 👉 the areas to be focusing on 👉 where the market needs to develop 👉 new models to use to make ABM work for you 👉 the intersection of demand gen with ABM 👉 predictions for the future Listen here: https://lnkd.in/gtqwGiEr

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Curious about composability and its significance? Boomi’s newest blog explains the core elements of composability and its potential to enhance flexibility and foster innovation in your digital infrastructure. Check out the complete guide here https://okt.to/j4zLyX

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Great insights from Scott Gibbs, CRO Meltwater, on revenue generation strategies: 🔑 Busting B2B sales myths 🔑 How CROs can drive impact today 🔑 Evolving sales teams to be process-oriented, not just data-driven 🔑 Overcoming modern CRO & sales challenges :link: https://lnkd.in/gkqRwQ-E #B2BSales #RevenueGrowth #CRO #SalesTips #BusinessStrategy

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