Esther Elkouss

Esther Elkouss

New York, New York, United States
6K followers 500+ connections

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About

You have eight seconds to capture someone’s attention—less than that of a goldfish. How…

Articles by Esther

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Experience

  • Amazon Graphic

    Amazon

    New York, New York, United States

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    Greater New York City Area

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    New York, New York, United States

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Madrid Area, Spain

Education

  • Touro University Graphic

    Touro College

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    Activities and Societies: Founder of GSB 360 Network: www.linkedin.com/groups/8354664

    As an MBA student, I noticed a problem: There were not enough opportunities for students and alumni to gain career development skills and connect with potential employers. I saw the need to fill this gap with a networking community and GSB 360 was born.

    I developed and executed an end-to-end integrated marketing plan, created all content and design for the email marketing and social media campaigns (LinkedIn, Facebook, Instagram, and Twitter) as well as the marketing collateral. During…

    As an MBA student, I noticed a problem: There were not enough opportunities for students and alumni to gain career development skills and connect with potential employers. I saw the need to fill this gap with a networking community and GSB 360 was born.

    I developed and executed an end-to-end integrated marketing plan, created all content and design for the email marketing and social media campaigns (LinkedIn, Facebook, Instagram, and Twitter) as well as the marketing collateral. During this time, I organized 40+ events, including career development workshops, career fairs and networking events.

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    Master's Thesis: "Online Reputation of Restaurants"
    Awarded an ARGO Grant, a mobility program funded by the Spanish Ministry of Education, Culture and Sports

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    Activities and Societies: Volleyball & Ping-pong Captain, and Basketball Player

    Finished a 5-year degree with a year in advance.
    Expert in Food & Nutrition Journalism.

Licenses & Certifications

Volunteer Experience

  • American Marketing Association New York Graphic

    Board Member

    American Marketing Association New York

    - 4 years 1 month

    Education

    AMA NEW YORK
    • Design, build and execute an exceptional experience to attract, engage, and retain members and volunteers through career development, thought leadership and networking events.
    • Foster a collaborative culture and streamline workflows by building and implementing a project management tracker.
    • Write articles for the AMA New York blog: http://www.amanewyork.org/resources/.
    • Marketing Hall of Fame (MHoF) Academy member - The Academy is an invitation-only, exclusive…

    AMA NEW YORK
    • Design, build and execute an exceptional experience to attract, engage, and retain members and volunteers through career development, thought leadership and networking events.
    • Foster a collaborative culture and streamline workflows by building and implementing a project management tracker.
    • Write articles for the AMA New York blog: http://www.amanewyork.org/resources/.
    • Marketing Hall of Fame (MHoF) Academy member - The Academy is an invitation-only, exclusive group of senior marketers who vote to select the candidates for the MHoF Award.

    AMA NATIONAL
    • 2019 and 2020 AMA 4 Under 40 Emerging Leaders Award Judge - It honors individuals who have already made significant contributions to the field of marketing and have demonstrated leadership and continuing service.
    • AMA Practitioner Council 2018-2019 - Served as an advocate for marketing practitioners and provided insight on the AMA customer experience. Advised the AMA on concepts, strategies, features, products, programs and services designed to deliver value to the professional marketing community.
    • Mentor at the Marketing Wizard Bar at the 2017 AMA Annual Conference and the 2018 AMA Marketing Week.

  • Make-A-Wish America Graphic

    Wish-Granting Volunteer

    Make-A-Wish America

    - 1 year 3 months

    Children

    The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Wish-granting volunteers meet with wish kids to determine their one true wish. Wishes Change Lives. You Can Too.

Courses

  • Creative Writing at Complutense University

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  • Marketing & Sales at BAI Business & Communications School

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  • Oral Presentation at Boston University

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  • Social Media Marketing at Touro College Graduate School of Business

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Projects

  • How MBA Marketing Students Should Be Prepared for the Labor Market

    I was awarded with the Dean’s Excellence Scholarship to conduct a research to identify the current needs of the labor market in the marketing field. The purpose of this research was to obtain and analyze information provided by 23 marketing experts. This enabled the GSB to improve the MBA in Marketing curriculum. This research gave me a better understanding of the future corporate hiring needs in the next five to ten years. It also helped me determine the essential technical and academic skills…

    I was awarded with the Dean’s Excellence Scholarship to conduct a research to identify the current needs of the labor market in the marketing field. The purpose of this research was to obtain and analyze information provided by 23 marketing experts. This enabled the GSB to improve the MBA in Marketing curriculum. This research gave me a better understanding of the future corporate hiring needs in the next five to ten years. It also helped me determine the essential technical and academic skills that should be included in the curriculum. Furthermore, I was able to identify skill gaps, which will allow Touro graduates a competitive advantage by providing them the appropriate training during their academic endeavors.

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  • MBA Program Evaluation

    Dr. Brock built a small committee comprising of two MBA students, the career center coordinator and three faculty members to evaluate and assess Touro College Graduate School of Business (GSB) MBA program. I created and conducted an alumni survey, as well as analyzed and reviewed the data collected. This gave me valuable insights into the academic program and quality of career services. I also assisted developing strategies and action plans to enhance the program and the overall student life…

    Dr. Brock built a small committee comprising of two MBA students, the career center coordinator and three faculty members to evaluate and assess Touro College Graduate School of Business (GSB) MBA program. I created and conducted an alumni survey, as well as analyzed and reviewed the data collected. This gave me valuable insights into the academic program and quality of career services. I also assisted developing strategies and action plans to enhance the program and the overall student life experience.

    Other creators

Honors & Awards

  • 2020 Ric Sweeney Chapter Volunteer of the Year Outstanding Finalist

    American Marketing Association

    This award recognizes and rewards outstanding professional chapter leaders whose contributions have added significantly to the American Marketing Association’s goals.

  • AMA New York Volunteer Spotlight Award

    American Marketing Association New York

    Marketing Volunteer Spotlight Award Winner: http://www.amanewyork.org/resources/esther-elkouss-marketing-volunteer-spotlight-award-winner/

Languages

  • Spanish

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • French

    Professional working proficiency

  • Korean

    Elementary proficiency

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