Marketing Strategy

Completed by ESTHER ELKOUSS CORONAS

August 30, 2019

Approximately 2 months at 10 hours a week to complete

Course Certificates Completed

Marketing Strategy Capstone Project

The Marketing Plan

Market Research and Consumer Behavior

Marketing Mix Fundamentals

Positioning: What you need for a successful Marketing Strategy

View certificate for ESTHER ELKOUSS CORONAS, Marketing Strategy, offered through Coursera. This specialization covered the concepts and tools needed to develop a marketing strategy for a business, product or service. Learners began by understanding consumers and the main market research techniques, then how to correctly segment, target and position a product to achieve success. They continued by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, the specialization focussed on getting backing for the strategy and communicating it properly in a Marketing Plan.

Course Certificates

Earned after completing each course in the Specialization

Marketing Strategy Capstone Project

IE Business School

Taught by: Ramon Diaz-Bernardo

Completed by: ESTHER ELKOUSS CORONAS by August 30, 2019

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The Marketing Plan

IE Business School

Taught by: Ramon Diaz-Bernardo

Completed by: ESTHER ELKOUSS CORONAS by July 28, 2019

4 weeks of study, 4-7 hours/week

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Market Research and Consumer Behavior

IE Business School

Taught by: Shameek Sinha

Completed by: ESTHER ELKOUSS CORONAS by March 25, 2019

4 weeks of study, 1-2 hours/week

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Marketing Mix Fundamentals

IE Business School

Taught by: Maria Teresa Aranzabal & Fernando Cortiñas

Completed by: ESTHER ELKOUSS CORONAS by May 9, 2019

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Positioning: What you need for a successful Marketing Strategy

IE Business School

Taught by: Ignacio Gafo

Completed by: ESTHER ELKOUSS CORONAS by April 30, 2019

4 weeks of study, 1-2 hours/week

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