Erik Clausen

Erik Clausen

San Diego, California, United States
9K followers 500+ connections

About

Leading CG Life's Strategic Communications Group, my expertise in communications strategy…

Services

Articles by Erik

Activity

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Experience

  • CG Life Graphic

    CG Life

    San Diego, California, United States

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Greater Boston Area

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    Greater Boston Area

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    Sacramento, California Area

Education

Projects

  • CG Life Forms Strategic Communications Group to Integrate Corporate, Scientific and Medical Communications and Social Media Services

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    CG Life, the science-first, tech-enabled marketing and communications partner to precision medicine and life science companies, has formalized the agency’s public relations and social media teams and capabilities into a Strategic Communications Group to support its clients in more dynamic and integrated ways.

    Emerging pharma faces unprecedented complexity on the path to commercialization and must overcome many challenges to lift the patients they serve. Through smart, coordinated…

    CG Life, the science-first, tech-enabled marketing and communications partner to precision medicine and life science companies, has formalized the agency’s public relations and social media teams and capabilities into a Strategic Communications Group to support its clients in more dynamic and integrated ways.

    Emerging pharma faces unprecedented complexity on the path to commercialization and must overcome many challenges to lift the patients they serve. Through smart, coordinated planning, these companies can communicate strategically and simultaneously to corporate, clinical, and research stakeholders throughout pre-clinical and commercial stages.

  • CG Life Acquires Berry & Company Public Relations

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    CG Life has acquired Berry & Company Public Relations, a New York City-based public relations agency focused on service to life sciences and medical technology companies. The acquisition significantly expands the range of CG Life communications expertise and services to support clients in the biopharma and medical sectors.

  • CG Life Acquires Toolhouse, Significantly Expanding Technology-Enabled Omnichannel Capabilities

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    Acquisition doubles agency size, strengthening expertise in creating impactful digital experiences connecting with clinical and patient audiences

  • CG Life Unveils Brand Refresh “Shaped by Science”

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    CG Life, the integrated agency that blends strategic creative, marketing, digital, and communications with science, unveiled the next evolution of its brand: “Shaped by Science.” From its inception in 2003, the agency has been ‘shaped by science,’ and this has influenced how the agency works with its clients to shape new brands and create compelling stories that produce results.

  • Moderator at the Cell & Gene “Meeting on the Mesa” 2023

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    Led a group of industry leaders through a discussion about best practices in cell and gene therapy manufacturing. The "Simplifying the Pathway to Early-phase ATMP Manufacturing" session featured senior leaders from Azzur Group, Elevate Bio, Editas Medicine, and Vitrian exploring ways to accelerate time to clinic for new therapies.

  • Discussion Leader at the Biotech CEO Summit 2023

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    The Biotech CEO Summits are unlike most other meetings CEOs attend. The Summits focus on the participating CEOs discussing issues of importance to them as leaders of companies they want to position for growth and success. The Summits are discussion based meetings led by subject matter experts.

  • Panel Moderator at Biotech Showcase during JP Morgan 2023

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    The premier investor conference committed to creating a platform for private and micro-mid-cap biotechnology companies, offering them a unique opportunity to showcase their innovations and engage one-to-one with investors and biopharmaceutical executives.

  • Named to the SD 500: San Diego's Most Influential Business Leaders

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    While I disagree with the honor, I was named to the San Diego Business Journal's list of the most influential people in business in San Diego. That and five bucks will get me a cup of coffee! :)

  • Discussion Leader at Biotech CEO Summit 2022

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    The Biotech CEO Summits are unlike most other meetings CEOs attend. The Summits focus on the participating CEOs discussing issues of importance to them as leaders of companies they want to position for growth and success. The Summits are discussion based meetings led by subject matter experts.

  • AWS: Era of Personalized Health

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    CG Life was tasked with creating an downloadable infographic for participants that visually demonstrates how AWS powers “The Era of Personalized Health” across genomics, biopharma, medical devices, healthcare providers, and payors. The infographic was designed as a long scrolling page but needed to naturally be divided up as single content pieces to be used in other tactics.

  • CG Life and MC Services Form US-EU Strategic Partnership

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    CG Life formed a strategic partnership with MC Services AG, a major European public relations and investor relations firm with a similar life sciences focus, to support biopharma companies on both sides of the Atlantic. MC Services has offices across Germany.

  • CG Life Forms Strategic Growth Partnership with Shore Capital Partners

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    CG Life has entered into a strategic and investment partnership with Shore Capital Partners, a private equity firm focused on microcap investing in healthcare and business services industries. Through this partnership, CG Life is now the foundation for a rapidly growing, next-generation, science driven marketing agency to serve marketers globally.

  • Cell & Gene Therapies in the Epoch of Precision Medicine

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    Cell and Gene Therapy innovations are creating increasingly personalized and powerful treatments. They have the potential to transform patient care and solve previously untreatable conditions. For many of us, understanding Cell and Gene Therapy is both daunting and exciting. This was a multi-facted, multi-media campaign to educate the industry about the direction and future of cell and gene therapy development.

  • CG Life Acquires Philadelphia-Based Strategic Communications Agency McDAY

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    CG Life has acquired McDAY, a strategic marketing communications agency in Philadelphia, to expand its specific technical marketing and public relations expertise in the pharmaceutical and fine chemicals markets. The acquisition is the second completed by CG Life in 2020.

  • CG Life Acquires Colorado-Based Digital Marketing Agency, The Market Element

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    CG Life has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflected CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships.

  • Interview with Mendelspod: “Science Communication in a Post Fact World”

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    "That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of vaccines. But has the problem with “fake news” been that much of an issue in the life science industry? I sat down with Mendelspod Host and Producer Theral Timpson to make sense of the often senseless. Listen: https://shorturl.at/HPU18

  • Chempetitive Group Rebrands as CG Life

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    CG Life launched its new brand and name (renamed from Chempetitive Group) to communicate better the energy that the agency brings to its work, culture, and relationships at the intersection of the life sciences and healthcare markets.

  • GSK's Discovery Fast Track

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    Agency lead on the communications launch of Discovery Fast Track, a competition designed to accelerate the translation of academic research into novel therapies. Winners of the competition partner with investigators on GSK’s Discovery Partnerships with Academia (DPAc) team with a goal of developing viable research-stage drug candidates into innovative medicines.

    Launched in the U.K. in late 2010, the DPAc program is a new approach to drug discovery where academic partners become core…

    Agency lead on the communications launch of Discovery Fast Track, a competition designed to accelerate the translation of academic research into novel therapies. Winners of the competition partner with investigators on GSK’s Discovery Partnerships with Academia (DPAc) team with a goal of developing viable research-stage drug candidates into innovative medicines.

    Launched in the U.K. in late 2010, the DPAc program is a new approach to drug discovery where academic partners become core members of drug-hunting teams. GSK and the academic partner share the risk and reward of innovation, where GSK funds activities in the partner laboratories, as well as provides in-kind resources to progress a program from an idea to a candidate medicine. DPAc’s reach is global.

    To accelerate early IP contract negotiations, which are often perceived as the biggest bottleneck in the Pharma/academia collaborative process, the DPAc team conceived the Discovery Fast Track competition as a means to rapidly identify and screen the most promising hypotheses in academia.

    Each winning academic investigator shares a novel drug development concept – including the therapeutic hypothesis, target, assay protocols and reagents – and GSK configure a high-throughput assay to screen the target against its extensive compound library. Together, GSK and the investigator interpret and triage the output to identify chemical probes that researchers can use to test their hypotheses in more advanced biological assays. If successful, this could lead to a DPAc partnership to further assess the drug development potential.

    See project
  • Gore Medical: Pioneers in Performance

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    Each year, distinguished physicians worldwide are honored with the Pioneers in Performance Awards sponsored by W. L. Gore & Associates (Gore). These physicians are recognized for their unrelenting dedication to advancing vascular and endovascular therapy and minimally invasive treatment options for patients worldwide, including aortic and lower-limb bypass and dialysis access surgery.

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  • DNA Vaccines Campaign (PowderMed Acquired by Pfizer)

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    Agency lead in the US for PR campaign for PowderMed, which was founded in May 2004 to develop the proprietary Particle Mediated Epidermal Delivery (PMED) technology that delivers DNA vaccines into the skin without needles in a dry powder formulation of microscopic gold particles. These particles are accelerated to high speed by helium gas in the hand held PMED device and propelled into the epidermal layer of the skin. This needle-free delivery mechanism is ideally suited to the delivery of DNA…

    Agency lead in the US for PR campaign for PowderMed, which was founded in May 2004 to develop the proprietary Particle Mediated Epidermal Delivery (PMED) technology that delivers DNA vaccines into the skin without needles in a dry powder formulation of microscopic gold particles. These particles are accelerated to high speed by helium gas in the hand held PMED device and propelled into the epidermal layer of the skin. This needle-free delivery mechanism is ideally suited to the delivery of DNA vaccines as the epidermis contains a powerful network of immune cells acting as the body’s primary barrier against infection. PowderMed was acquired by Pfizer in 2006, and the PMED technology is being used in a number of Pfizer vaccine programs.

    See project
  • PR/FDA Launch: Lifeport Kidney Transporter

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    LifePort Kidney Transporter provides a sealed, sterile environment where a specially formulated physiologic solution is gently pumped through the kidney at cold temperatures to minimize tissue damage while the organ is being preserved outside the body.

Languages

  • English

    Native or bilingual proficiency

  • German

    Professional working proficiency

  • Spanish

    Elementary proficiency

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