Eric Bouris

Connected TV offers many benefits to advertisers and consumers vs. linear TV. Amazon Ads CTV advertising uniquely has Fire TV, offering innovative video ad opportunities that allow brands to extend their reach and drive meaningful outcomes across the advertising funnel. Learn more in the Ad Age article. https://lnkd.in/g_uJTHFT

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Connecting with first-party data ensures Coles360 is not just targeting it's customers that matter the most to brands, but driving quantifiable results. 360Impact provides insights on incrementality that brands need to grow. Some great insights from the maestro of all things measurement Andy Ford... exciting developments to come in this critical and demanding space. #coles360 #coles360impact #measurement #1stpartydata

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/ew4Bx7fW #datadriven #measurement #marketing

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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What a *cool* experience, chatting all things commerce outcomes and data with Jeremy Bloom 🌞and the AdTechGod (™). A BIG thank you to them, the ultimate hype-men, who through their work with the The AdTech Forum and OhHello.io 🌞☕️, are really changing the game for the industry. Feel very lucky to be connected and both are worth a follow! 🚀 🚀 🚀 🔊 Listen or Watch Here Too: https://lnkd.in/g3FDMv2F #publicismedia #publiciscommerce #retailmedia

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/e_m7E78t #ContextualAI #CTVAdvertising #InnovationInMarketing

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eKhJgsri #ContextualAI #CTVAdvertising #InnovationInMarketing

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Looking forward to attending MediaPost's Brand Insider #CPG Summit in Santa Barbara on November 17th. The event will dive into how brands can stay agile, adapt to changing consumer habits, and drive personalization despite data challenges. I’m also excited to discuss the unique value Claravine brings to leading global CPG brands in ensuring data consistency and unlocking insights for growth. #datastandards #datagovernance #CPGmarketing #bigdata #digitalmarketing #brandinsidersummit #MediaPostInsiderSummits #Claravine

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Unlock hidden treasures with your first-party data! 💎 LiveRamp's eBook, A Guide to Data Monetization: How to Drive Revenue from Your First-Party Data, is like your treasure map. Learn how to turn data into gold by creating new revenue streams and boosting strategic partnerships.

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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New to Incrementality testing? Here’s a simplified roadmap 🗺️ 📍Start by testing the overall incrementality of each channel to find the average lift 📍Next test each channel’s prospecting and retargeting campaigns to understand incremental lift by tactic by channel 📍Then test specific campaign types (Pmax, ASC, DSA, etc.) to see how incremental each campaign type is 📍Finally, you can begin testing different components of your campaigns. Like: -attribution settings -bid strategies -broad match vs phrase match -different ad types or creatives Rinse and repeat 🛁 Tools like Stella makes this very easy to execute.

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🚨Useful eBook 🚨 See what the 8 "musts" are for successful partnerships in one of our latest eBooks1 Maximize revenue, prioritize action items, and leverage Partnerize technology for growth strategies. Download now: https://okt.to/qokp2g

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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