New to Incrementality testing? Here’s a simplified roadmap 🗺️ 📍Start by testing the overall incrementality of each channel to find the average lift 📍Next test each channel’s prospecting and retargeting campaigns to understand incremental lift by tactic by channel 📍Then test specific campaign types (Pmax, ASC, DSA, etc.) to see how incremental each campaign type is 📍Finally, you can begin testing different components of your campaigns. Like: -attribution settings -bid strategies -broad match vs phrase match -different ad types or creatives Rinse and repeat 🛁 Tools like Stella makes this very easy to execute.
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President - SiteTuners | Vistage Member | We will boost your website's conversion rate by 25% in 3-6 months | Author & Speaker
4moGood tips. Incrementality testing deciphers real value - start broad, dive deep, and refine relentlessly, which is critical