Eric Hartness

According to AGA report, gaming revenue continues to rise in the second quarter: https://lnkd.in/eeKnBYDP According to the American Gaming Association, revenue from commercial gaming reached $17.63 billion ...

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Overwolf has continued to grow over the past year. In August, Comscore, Inc. released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors including Activision Blizzard and Epic Games. At the moment, Overwolf’s unique monthly user count is now above 100 million, more than doubling its audience year over year, according to data the company shared with Digiday. The secret behind the expansion of Overwolf’s ad business is the company’s portfolio of original and owned intellectual property. Instead of relying on influencers and creators to supply content, as is often the case for other gaming community platforms such as Twitch or Roblox, Overwolf uses its game modification platform to overlay ads directly on top of gameplay, in addition to serving ads to players while they wait for games to load. #gaming

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Mobile game publishers’ heavy reliance on attribution for marketing measurement comes with critical challenges due to signal-loss. Our new white paper discusses how MMM can help gaming companies effectively navigate these challenges and achieve improved ROI. Read the white paper - https://lnkd.in/gXvhDtNn Contributors: Victor Lin, Sebastien Jeanneret #MobileGaming #MarketingMixModelling #MMM #MarketingMeasurement #AttributionChallenges #MarketingStrategy #ROI #GamingCompanies #WhitePaper #AnalyticEdge

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ICYMI: Need a primer on how the esports industry works? 🎞️ In the final part of our 3-part Behind the Broadcast series, created with GG.BET, we look at: 🎲 Betting’s influence on esports: How betting works & betting brands' role as an esports sponsor 📈 The vital role of data in esports: How esports data works and is used across the industry Read here: https://ow.ly/RvsO50RGRB6

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Developed by Greo Evidence Insights and the Can Centre on Substance Use and Addiction / Centre can sur les dépendances et l’usage de substances, the 'Gambling Availability and Advertising in Canada: A Call-to-Action' report recommends developing a pan-Canadian strategy in response to the significant increase in gambling advertising on billboards, social media, and during commercial breaks during sports broadcasts and sporting events. Learn more https://lnkd.in/ejG2ZPue

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Mobile gaming presents a major opportunity, but who benefits most? With mobile games occupying 10.6% of phone usage but receiving just 3.9% of ad spend, the potential is clear. 70% of U.S. consumers engage in mobile gaming, offering brands a unique chance to connect with a diverse audience. Discover why brands from fitness to food are tapping into this trend for immersive, high-impact marketing. #mobilegaming #brandopportunity #advertising #marketingstrategy

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Entertaining and captivating younger audiences with your content demands interactivity and a mobile-first approach. So how can media and entertainment brands incorporate these elements into their apps? Some examples include: ⦾ Multi-camera live streams & live sports UGC ⦾ Avatar overlays for live interactive events. ⦾ Synchronized betting and voting Check out the blog for more: https://bit.ly/45QJb12

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Register for this free webinar where Tangam’s Ari Mizrachi will discuss the techniques used by slot advantage players to gain an edge on some popular slot titles and their impact on casino operations. https://buff.ly/4bQYDfN Ari Mizrachi

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As we enter the home stretch of 2024, the world of esports continues to expand at an unprecedented pace, reflecting the shifting landscape of gaming culture and technology. Here, we look at some of the most significant esport trends of the year. Read here ➡️ https://ow.ly/RU8I50THCVz #BeTheGameChanger

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🎥 Snap Call Media is Heading to G2E 2024! 🎉 The Global Gaming Expo (G2E) is fast approaching, and Snap Call Media is excited to be part of the action! We’re passionate about helping brands in the betting industry grow through authentic, high-impact content that resonates with their audience. Whether it’s top-tier video production or data-driven social media strategies, we ensure your brand’s story is told the right way. If you’re looking to elevate your social presence, drive engagement with compelling video content, implement a winning social media strategy, or amplify your brand across multiple platforms, let’s connect at G2E! We’re eager to meet with industry professionals, discuss your goals, and explore how we can collaborate to create genuine, impactful content that drives your business forward. 📅 Attending G2E and want to chat? Let’s schedule a meeting to start Q4 on a high note and set yourself up for success heading into 2025! 🎰 #G2E2024 #BettingIndustry #AuthenticContent #BrandGrowth #VideoProduction #SocialMediaStrategy #SnapCallMedia #Networking #G2EMeetup #GamingExpo #CasinoMarketing

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Want to ditch generic marketing and target players who actually care about your game or product? 🤯 At gamescom this year, Dialect. is showing brands how to leverage psychographic segmentation to create targeted campaigns that resonate. This means you can: Develop campaigns that speak directly to what players care about. 🗣️ Partner with the right influencers to amplify your message. 📢 Drive deeper engagement and conversions. 📈 Looking to connect with your audience on a deeper level? We’d love to chat 🕹️ Meet with Dialect at gamescom to see how psychographic segmentation can transform your campaigns. #Gamescom #GamingMarketing #PsychographicSegmentation #Dialect

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ICYMI: Need a primer on how the esports industry works? 🎞️ In our 3-part series created with GG.BET, we brought fans Behind the Broadcast. In Part 1, we ran through: 🏆 How tournaments are run 🏅 How tournaments make money 🎮 How teams make money Read here: https://ow.ly/3vJ550REiZq

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Check out and share our latest blog post with tips for Mainers who will be placing bets on the first World Series since legalized sports betting went operational in our state: https://lnkd.in/dG9Vkxmb

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