Eric Campbell

Our latest blog post dives into how Meta’s AI ad tools are reshaping the digital landscape, offering insights and strategies to help you navigate this evolving terrain. Read the full post here: https://lnkd.in/gSFzGJYP #DigitalAdvertising #BrandsWithBite #DigitalMarketing

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Winning at the digital shelf is a crucial element of omnichannel brand success. And with key retailers continually adjusting their content requirements and promotional offerings, it's critical for brands to stay ahead of the change. That's where we come in. To help our clients keep pace with this ongoing evolution, Mars United Commerce developed the Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enhancing tools available on leading ecommerce websites. And the third edition is out today! The latest update includes expanded coverage to 11 key retailers with the addition of Ahold Delhaize USA, DoorDash, and Shipt. Download your copy here: https://lnkd.in/g5rhH2NK #digitalshelfreport #ecommerce #digitalstrategy #brandstrategy #retail

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Don’t miss out on this opportunity to future-proof your digital strategy and discover how to leverage AI, retail media channels, and influencer collaborations to supercharge your marketing efforts. Webinar leader, Jeremy Kagan who literally wrote the book on Digital Strategy. #webinars #digital #advertisingagencies

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For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

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#WednesdayWisdom This back-to-school season, brands are navigating through financial turbulence, making capturing attention with fresh, relatable strategies crucial. As spending tightens, marketers like Amazon and JCPenney are focusing on value, while others like American Eagle are tapping into the power of Gen Z and inclusive messaging. With kids influencing parents' purchasing decisions more than ever, connecting with the entire family could be the key to success. #BackToSchool #MarketingTrends

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Why should a brand hire your agency vs. one of your competitors? How does your agency stand out among the 14,000 agencies in the United States? WORKSHOP: Finding Your Authentic Point of Difference Led by Rishad Tobaccowala, former Global Chief Growth Officer, Publicis Groupe, and acclaimed author, speaker, and advisor dedicated to inspiring new perspectives on personal, team and business growth. Interested to learn more? DM me. #AgencyGrowth #CMO #Workshop #NewBusiness #BusinessDevelopment #CreativeAgency 

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An excellent day today with these industry legends Scott Dunlop Pyrotek Special Effects Inc. and Lisa MacNeil Tree of Life Canada- we had a great time discussing the power of brand strategy for B2B. 🙌 Stay tuned for an upcoming episode of Humanology on Air where we unpack how brand strategy, value proposition defenition and differentiation truly propelled their organizations to a new level. 🚀 Jan Kelley #b2b #brandstrategy #marketing

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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As consumer expectations shift at lightning speed, brands are grappling with an urgent challenge: how to produce more creative content, faster, and at lower costs, all while enhancing personalization and impact. It’s shocking that 40% of brands report rising creative production costs, yet 76% are still operating with the same stagnant budgets. Here’s the reality: Embracing new technologies like GenAI is not just a nice-to-have; it’s essential. These innovations are reshaping creative workflows, allowing us to harness internal teams, external partners, and user-generated content to meet the escalating demand for engaging assets. The brands that master this mix will not just survive but thrive in this chaotic landscape. At Hahn, for example, we’ve discovered the art of using AI-driven insights to predict powerful partnerships. With FuseLight(SM), our new all-in-one AI-powered solution, we make brand fusions simple, smart, and data-driven. This innovative approach allows us to identify the right influencer and partner matches, ensuring authenticity and relevance. In this rapidly changing market, those who adapt and innovate will lead the pack. It’s time to redefine creative production and make it our competitive advantage. #VitaminH #Fuselight #GenAI #PredictiveMarketing #InfluencerMarketing

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Successful CEOs surround themselves with experts to advise. Analytics, impressions, CTRs - what matters? All these new numbers now in marketing don’t make sense. It’s like learning to read a balance sheet. 😩 With our help, CEOs and CMOs can now look at a dashboard, have the correct metrics, and know what #marketing success is. Let’s do this.

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These latest findings highlight the value of the AdChoices Icon as a universally-recognized tool for providing real-time access to advertising-related information and choices. Companies across digital advertising have worked together to build, integrate, and expand the tools available to consumers through the ubiquitous AdChoices Icon, and DAA plans to build on that trusted relationship to provide new and expanded tools that continue to meet both consumer and business needs in the 'cookies and beyond' world.  AdChoices has always helped consumers answer the questions of "Why did I get this ad?" and "What can I do about it?". These are even more important to answer in a quickly shifting world of connected and expanding media alternatives with new identifiers. Talk to Digital Advertising Alliance today about how to use this important consumer-centric tool to future-proof your digital advertising mix in a privacy-friendly way. https://lnkd.in/e6KD5ZuN #adchoices #privacy #privacypros #digitaladvertising #brands #publishers #agencies #adtech #digitalmarketing

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

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