Tim Weinheimer

Feeling the pressure to go all-in on digital? Hold on! ✋ With rising postal rates and the allure of digital, print media is often overlooked. But the tactile experience of a well-crafted catalog or direct mail piece offers something digital simply can't replicate. Before you shift your entire budget to digital, consider the unique strengths of physical marketing. 📬 Don’t let rising costs deter you—discover why print still matters in our latest blog: https://lnkd.in/dxyudkFh

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The PR landscape has shifted almost as quickly as Neo learned kung fu when he entered the matrix. 🕶️ ⚡ 💻 How in the world can you keep up? Kate Johnson, MBA, VP of PR at BLASTmedia, breaks it down for us on a recent episode of the SaaS Half Full podcast. She covers: 🧠The evolution of PR: Storytelling still reigns, but the "how" is different. 🧠Building authentic connections with millennial buyers who crave genuine stories. 🧠Metrics that matter: How to measure PR success beyond coverage in 2024. Don't get left behind! Tune in to learn how to thrive in the modern PR landscape. Check out her episode via the link in the comments!

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Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

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Curious about what truly drives consumer behavior? Discover how neuromarketing can transform your marketing strategy by delving into memory, emotion, and social influences. Join us for this transformative course starting September 23: https://hubs.li/Q02NnPd90

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ICYMI: B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. https://lnkd.in/d9Fg5mxf #marketing #digitalmarketing

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ICYMI: B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. https://lnkd.in/d9Fg5mxf #marketing #digitalmarketing

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Ensuring Market Fit: The Art and Science of Solution Validation: https://lttr.ai/AUZ1h #SolutionValidation #MarketResearch #BrandIdentity #BrandStrategy #TargetAudience #BrandDevelopment

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What does the future of #experientialmarketing look like? We asked top marketers at The CMO Dinner Austin and here's what they said. To learn more, please visit thecmodinnerseries.com. #CMOStatementSeries #TheCMODinner Annsi Krol • Zan Bennett • Elin Eriksson • Ozge Gunaydin Erturk

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Ensuring Market Fit: The Art and Science of Solution Validation: https://lttr.ai/AV23I #SolutionValidation #MarketResearch #BrandIdentity #BrandStrategy #TargetAudience #BrandDevelopment

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The “ignored consumer” is more than a statistic—it's a wake-up call for marketers to rethink messaging and strategy. Nearly half of Americans feel like they are ignored by media and advertisers, and small-business owners share the same point of view. In partnership with Malcolm Gladwell, our New American Consumer 2.0 study shows how human biases in marketing create missed connections—and what we can do to build real, trusted engagement.  Read iHeartMedia’s Digital Audio Group CEO Conal Byrne’s full piece in Forbes: https://lnkd.in/e3QYP7Gv #iHeartMedia #NewAmericanConsumer #AudioCon #ConsumerInsights #Marketing #Advertising

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The future of PR is here, and it's ethical AI. Senior Manager Ariana J. highlights the critical importance of responsible AI integration in our industry. At the recent Plank Summit at the WNDR Museum in Chicago, industry leaders discussed self-regulation and establishing guidelines that prioritize fairness and accountability. How are you navigating AI's transformative potential? #GoAllIn

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Transform your Internal Communications: It’s time to take the seat!  Leaders, it's time to rethink the strategic role of your IC team. Dive into our latest blog, "The Role of Internal Communications in the C-Suite: Why It Matters," for insights that challenge the status quo and strategies that bring impactful change. Let Sparrow Connected guide you to not just bridge gaps but to build stronger, more engaged teams. Are you ready for a communication   revolution? Read now and let's discuss how Sparrow can elevate your internal comms strategy!    https://lnkd.in/duZMVdMm    #InternalCommunications #Leadership #EmployeeEngagement #SparrowConnected   

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#CMWorld 2024 ✨ sparked ✨ a flurry of innovative ideas for content marketers. Here are some of the concepts shared from the keynote stage that could reshape your strategy: ⭐ Focus on impact over efficiency. ⭐ Consistent effort leads to breakthroughs. ⭐ Incorporate joy in your personal life and professional work. Want to know more about these and other actionable strategies from Issa Rae, R. Ethan Braden, Ann Handley, and Shabnam Mogharabi? Read the article, then let us know which ideas resonate most. http://spr.ly/6049Sr0rD

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