DUSTIN WILLIAMS

Why we should all take a lead from the Geico Gecko If I were starting a brand today the one thing I would seriously consider is creating a brand character If that seems like some throw back to 1980's cereal brands then the data would back you up as incidents of brand characters in award winning IPA entries has tumbled dramatically from around 40% to 15% over that time. They really aren't that fashionable today. But you ignore them at your peril because they are one of the most powerful advertising tools out there Orlando Wood who describes them in his incredible book Look Out as "character fluent devices" has shown that they have a profound impact on business results get a copy you won't regret it!) Take the 2024 Super Bowl for example. Had you used a celebrity like most advertisers then the average Star score (emotional response) was exactly the same as those without one. However had you used a branded character then on average you would have seen a massive 1 Star advantage over non characters & celebrities. Add to the fact that they don't charge the same fees as a celebrity and its the Advertising effectiveness bargain of the century! In the latest episode of Uncensored CMO I caught up with the very clever Michelle Moscone (she/her) who is in charge of brand and creative at Geico about the importance of their famous Gecko which is 30 years old now She puts it in a beautifully simply way that the Gecko enables the audience to have a really fast connection with the brand in a lovable way creating a short cut for your brand and message. It's well worth reading Jenni Romaniuk's brilliant book called Distinctive Brand Assets which covers a lot of research on types of assets and how they work. Link to the episode in the comments section below Jon Lombardo Peter Weinberg Vanessa Chin Andrew Tindall Kerry Collinge

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Ads don’t lie...but they also don’t tell the whole truth. 🤐 Not all of the clicks you paid for are making it to your site. Sure, Meta and Google might show big numbers, but when you check GA4 and look into behavior analytics (like Mouseflow 😉), the real count tells a different story. Eduardo "Eddie" Casado shares an equation you’ll want to keep an eye on—and he calls it SPILLAGE. #Ads #conversion #CRO #marketer #marketing #advertisement

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Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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Customer reviews remain the top resource for crafting static ad headlines. Here’s how we streamline the process: We use this simple ChatGPT prompt to pull headline-worthy phrases: “Scan these reviews and pick out those that would make strong Facebook ad headlines. Keep them concise, using the customer’s own words to highlight the product’s key benefits. XXX This approach works with anything—ad comments, competitor reviews, forums—you name it. It’s an easy way to produce a bunch of compelling headlines in no time.

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Worried about how Google's AI Overviews (formerly SGE) might impact your brand's SEO? Don't be, iPullRank's Garrett Sussman is here to help. In this incredible guide, Garrett breaks down what AI Overviews mean for marketers and the future of SEO, as well as how your brand can prepare (and potentially optimize) for Google AI Overviews👇 📝 Read here: https://lnkd.in/gdS24Y9n

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✨ #MeaneyMarketingMantra ✨ Imagine your website as your storefront. Just like a physical shop with cracked windows and cluttered shelves might turn customers away, a poorly designed website with confusing navigation, unclear product descriptions, and low-quality graphics can deter potential buyers. It's all about creating an inviting and seamless experience for your visitors to encourage them to make a purchase or engage with your business 🤝🏻 If you need help with the is, drop me a message. I’m happy to run an audit of your website!

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INTRODUCING....GOOGLE MAPS FOR SEGMENTATION!!! (JK idk if it's powered by Google maps, but I really hope it's not Apple maps) Anyways, with this release, you can easily create a segment for all SMS/Email subscribers within a certain proximity using the "MAP" view! I love it 😍 Profile data has also been enriched to improve accuracy, precision, and overall coverage (IP-based, country code, zip code, billing address, shipping address, etc). But that's not all! In the past week alone, we also released: ✅ new list import process w/ custom properties (finally!) ✅ custom prefixes for discounts (finally!) ✅ specific day/time delays in flows (finally!) ✅ a/b testing winning metric now inclues total orders, total rev, CTR, CVR (yay!) ✅ send webhook actions from flows (big for integrations!) ✅ price drop + low in stock enhancements with product AND variant settings (competitive advantage!) 🔥 Bang bang LFG comms product/R&D team 🔥

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I love a good hack! 2 new favorites that I found this week: 1. https://lnkd.in/dSyprsdJ - Annotate GA4 across as many views or reports as you want, log into the dashboard to see all your annotations, categorize them, and more. As with many tools, they also offer automation and reporting but the annotation perfectly fits my needs; the other features are relegated to my rainy day list. (This is me trying to use the tool to solve my problem and not get caught in shiny object syndrome.) 2. https://lnkd.in/d8_JAQg8 - This Looker Studio template is the perfect comparison dashboard. Thanks for the share Brodie Clark Aleyda Solís Tech is a funny thing. We all want the robust, all-inclusive software that will do everything and anything. But sometimes I have to remind myself that the best solutions already exists. Instead of reinventing the wheel I just have to look around and find it. What's you latest download or bookmark? #tech #digitalmarketing #seo

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At Add3SHOP, we challenge the norm—encouraging clients to embrace incrementality and think beyond outdated last-click attribution. Why? Because paid media isn’t just about capturing existing demand—it’s about creating future orders. This year during BFCM, one of our clients achieved game-changing results by rethinking their strategy: 🔍 Instead of funneling dollars into branded search, we shifted focus to paid social, prioritizing prospecting, broad audiences and dynamic ads to engage new users. 💡 The result? A massive shift, with Meta commanding 90% of the BFCM investment. 📈 The Impact: +125% Sitewide Revenue Growth +121% New Customer Orders Paid Social jumped to 21% of revenue, up from just 8% in 2023. This isn’t just a win—it’s proof that stepping outside the comfort zone and focusing on future growth pays off. Seeing the impact on this client’s business has been such a rewarding experience for our team. We’re already gearing up for 2025 with cutting-edge measurement solutions to keep clients ahead of the curve. Ready to rethink your paid media strategy? Let’s talk. #BFCMResults #DigitalMarketing #Incrementality #PaidSocial #Add3

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RIP to all the big marketing budgets out there that aren't using high-intent, anonymous data for better decisions and quality leads for the sales team. #Marketing #LeadGen #RevealRevenue #B2B #ROI #Sales #Conversions #Advertising #PPC

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