David Moll

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by nutrition experts Jessie Shafer, RD and Debra Eschmeyer. According to Eschmeyer, two out of three children on average drink a sugary beverage every day. Moreover, children consume approximately fifty-three pounds of added #sugar per year. To combat this acclimation to extremely sweet products, many #CPG brands are starting to reduce added sugar and natural sweeteners in children’s products and increasing nutrients like fiber and protein. Bottom line: when it comes to sweetness, less is more. Listen here: https://utm.io/ugPXr #naturalproducts #brands #lowsugar #childrensnutrition

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We are spilling #ConsumerInsights. 🤭 According to Mintel, consumers’ top reasons for buying desserts and confections* are typically because the flavor evokes feelings of: ➡️ Trust ➡️ Familiarity ➡️ Nostalgia Learn more about #confectionery on our website: https://bit.ly/46eTnRn *Mintel. Trending Flavors and Ingredients in Desserts and Confections, U.S., 2022.

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⚡Are you a caffeine fiend? You’re not alone. Energy drink sales are up by over 10%!⚡ From unusual flavor combinations like mandarine marshmallow 🤔 to extended work hours, there are lots of reasons for the uptick in consumer demand for liquid energy. But, as demands shift, manufacturers are expected to raise prices. C-stores employing rewards programs and easy-to-use loyalty apps like Patron Points can offer their customers that extra boost and deals they’ll love! ❤️💙 Check out what energy drink brands are leading the market in this article from C-Store Dive: https://hubs.ly/Q02KY4x_0 #convenience #retail #loyalty #cstore

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The energy drink market might be buzzing about Celsius, but let's talk about the flavor behind the buzz. At Osage Flavors, we know that standing out in a crowded market takes more than just a good product—it takes a unique flavor that resonates with consumers. We're here to help you create your own sensation. Whether you're aiming to energize your audience or tapping into the latest trends, our custom flavor formulation services can help your brand make headlines, too. Let's talk flavor! https://bit.ly/4ehqOFJ #FlavorTrends #RTDs Food Dive

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 🌱 Plant-Based Surge Continues! 🌱 A new report from the Plant Based Foods Association (PBFA) and the retail merchant Kroger highlights a significant trend that we all support: plant-based food sales are on the rise for the fourth consecutive year! The report insights show plant-based alternatives making their way into more baskets, with shoppers seeking nutritious, eco-friendly choices that fit their budgets. As the demand for these products increases, brands and retailers have an incredible opportunity to innovate and meet evolving consumer needs. Fava ingredients can make a real impact in plant-based products foods that consumers want for great taste and texture! What do you think is driving this shift? Are we looking at a long-term change in eating habits? #PlantBased #SustainableFood #FoodIndustry #ConsumerTrends #Innovation #HealthyLiving #SustainableFood #FoodIndustry #ConsumerTrends #Innovation #HealthyLiving #FavaBeans #FavaFlour #FormulatewithFava

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Specialty foods are making a big splash among consumers, growing from $207 billion in 2023 to a projected $221.5 billion in 2024. Trends like plant-based meat alternatives focusing on taste and whole foods, global flavors and adventurous eating, and functional ingredients for mental and digestive health are taking off. Read more from Food Technology magazine about why specialty foods are quickly gaining traction: https://hubs.la/Q02Jgjsm0 #IFTFIRST #SpecialtyFoods #FoodInnovation

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🚀 What if you could predict the next big flavor trend before it hit the shelves? In 2023, Ai Palette did just that! 🎯 Using our AI-powered insights, we identified elderflower and seaweed as emerging stars in the alcoholic beverage industry—long before they took over bar menus worldwide. 🍸🌿 👉 Elderflower: Light, floral, and wellness-friendly, perfect for the rise of low-alcohol and mindful drinking. From cocktails to energy drinks, this floral favorite tapped into consumer demand for natural and refreshing options. 👉 Seaweed: Bold, savory, and riding the wave of umami! It gave adventurous drinkers a new flavor frontier to explore, from craft beers to spiced rums. 🌊🍶 With 220,000+ data points on seaweed and 37,000+ data points on elderflower, Ai Palette spotted these trends early, empowering brands to launch products that resonate with today’s health-conscious and experience-driven consumers. ✨ Want to know how we did it? Our AI platform tracks global preferences, product innovations, and consumer conversations, helping brands stay one step ahead. The result? 🚀 Successful product launches, a deeper connection with modern drinkers, and a head start on the future of flavor. 👩‍💻 Read here: https://lnkd.in/ggjdm4Pj Want to predict the next big trend? Let’s talk! #Innovation #AiPalette #FlavorTrends #CPG #FoodTech #AlcoholInnovation #DataDriven

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ICYMI: Our newest white paper explains the benefits of frozen foods, how the simple act of freezing locks in taste and nutrition, and how consumers can ensure optimum quality. Help share this new Farm to Freezer resource with your audiences: https://lnkd.in/gYtxEBw4

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In CPG, flavor naming typically follows these conventions: 1️⃣ Broad (e.g., Strawberry) 2️⃣ Specific (e.g., Strawberries n' Cream) 3️⃣ Brand Oriented (e.g., Strawberry Sequoia) 4️⃣ Invented (e.g., Summer Dayz) 🛑 When naming flavors it's important to remember that innovation for the sake of stand out doesn’t always equate to more conversions and may even deter them. 🤔 Consider the name "Strawberry Sequoia." It's creative, sure, but it disconnects the product from familiar and comforting associations. 🤷🏽‍♂️ While there is a sequoia strawberry variety, the lack of connection between the fruit and the commonly known tree, could have consumers wondering, "Who wants to drink a tree?" 📉 This misalignment can dramatically decrease the likelihood of product trial, a key success factor for new brands on the shelf. 🔑 Here’s the takeaway: Keep flavor naming easy to understand while letting product imagery and visual assets assist to increase appeal and desirability. 🫵🏻 Working on a brand innovation or renovation? Let's chat: ➡️ https://lnkd.in/eX4NtfJF 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj 🔔 Want more tips here on LinkedIn? Hit the bell at the top of our company page 🔔 #PackagingDesign #ProductMessaging #BrandStrategy #PremiumCPG #BeveragePackaging

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SKU's mentor community has deep experience building brands and disrupting categories, whether that be Matthew OHayer, who upended the egg industry with Vital Farms, or Jeff Richards, who launched Mooala, which has created new innovations within the plant-based milk segment. SKU Fall '24 mentor Jill Talcott  is a passionate food and beverage lover and creator with a vibrant entrepreneurial spirit. During her time as a leader in innovation, commercialization and development at Starbucks for over 16 years, working on CPG and food-service projects for the U.S. and International markets. She developed and launched coconut milk to over 15K stores, pioneered the development of alternative milks to replace traditional dairy bases and delivered a breakthrough beverage innovation through a new chocolate strategy. During her time as a leader in innovation and development at Starbucks, Jill is most proud of her work in taking the cold coffee experience to new levels through innovative thought leadership, passion, teamwork, and a devotion to finding solutions. She was the winner of Starbucks' “Trail Blazer” and “Courage” awards for Innovation (championing and driving big ideas to life). As a Food Tech Evangelist at Amazon, Jill developed and trained the team on the product development process and established trained panel to guide rapid product and packaging decision making .   In 2021 she started UpCup Creations, a beverage development consulting firm. She has helped small brands bring numerous products to market from coffee beverages to cocktails in can, and many things in between. Her specialties are beverage innovation, product development, including ingredient sourcing and Commercialization. If you would like to work with passionate founders and rocks stars like Jill, we have a small number of mentor spots left for talented CPG leaders. If you would like to learn more, fill out our Mentor Interest Form and we will schedule an interview. https://lnkd.in/grvpPD8e Michelle Breyer Buff Greebe Maddie S. Brooke Wilson #mentors #mentoring #mentorshipmatters #accelerator #cpgaccelerator #startups #cpgstartups #founders #cpgfounders #entrepreneurship #cpg #cpgs #consumerpackagedgoods #consumerproducts #foodandbeverage #innovation #commercialization #productcreation #productlaunch #coffee #coldbrew #coldcoffee #coffeeinnovation #productinnovation

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Check out this great summary of what we served up at Institute of Food Technologists (IFT) FIRST this week in Prepared Foods Magazine. #SugarReduction #FunctionalBeverage #Food #Beverage #TasteBlazers #IFT2024 #Health #Wellness #ProductDevelopment

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From #NextGenBaker 📈​ During the American Bakers Association’s NextGenBaker Leadership Forum, held September 30 – October 1 in Washington, DC, Anne-Marie Roerink, president of 210 Analytics, LLC, shared three ways brands can grow sales during her presentation, “Bakery Playbook: A Deep Dive into Consumer Trends.”​ Read more ➡️ https://bit.ly/3UnlQ2H #bakingindustry

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Tyson Foods (NYSE:TSN) Misses Q1 Revenue Estimates - Empowering Investors to Take Action! 📈💪 Summary: Tyson Foods, a leading global food company, recently reported its Q1 revenue which fell short of market expectations. This unexpected development presents an opportunity for HSA investors to take action and potentially benefit from the situation. By leveraging your HSA account and investing strategically, you can position yourself for growth and maximize your healthcare savings. Subheadings: 1. Understanding the Q1 Revenue Miss 2. The Potential Opportunity for HSA Investors 3. Growing Your Health Savings Account Through Wise Investments 4. Investing in Healthcare - A Smart Move for Long-Term Benefits 5. Don't Let FOMO Hold You Back - Act Now! In this highly competitive market, it's important to stay ahead of the game when it comes to growing your HSA funds. While Tyson Foods may have faced a setback in Q1, as an investor, you have the power to turn this situation into a positive outcome by making wise investment choices. By diversifying your HSA investments and focusing on healthcare and wellness sectors, you can not only support your personal health and that of your family but also potentially generate attractive returns. Investing in companies like Tyson Foods, despite the temporary Q1 revenue miss, can offer long-term growth potential. Don't let the Fear of Missing Out (FOMO) prevent you from taking action. Seize this opportunity to invest strategically, leveraging your HSA funds to not only enhance your financial well-being but also contribute to your overall health and wellness goals. Act now, take advantage of the moment, and grow your HSA account with confidence! 💰👊 #hsa #investing #healthcare #health #family #wellness

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Convenience stores have experienced a surge in alcohol sales, notably in categories like ready-to-drink cocktails and flavored malt beverages, with some retailers observing a 109% increase in RTD cocktail sales. This trend reflects changing consumer preferences, particularly as shoppers opt for convenient options amidst potential inflation concerns, foregoing traditional ingredient shopping for homemade cocktails. By aligning commercial real estate investments with evolving consumer preferences, investors can maximize the value and performance of their properties. Full insights available at forbes.com

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In a relatively short time, CMA member Happy Egg has forged a successful path in the established egg category with a health-focused approach, one that does right by the hens integral to the company’s growth. 🥚 🍳 In this Perimeter/Fresh Spotlight, learn how Happy Egg Co. works with retailers on category management, and find out what it sees for the future of the egg category. Category managers and shopper insights professionals – don’t miss this feature with learnings applicable to any business and category. Read our latest blog here! https://bit.ly/3WUtNhv #CatMan #Eggs #EggCategory #CategoryManagement 

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