Institute of Food Technologists (IFT)’s Post

Are Your Products Matching the Whole Foods Market Forecasts for the Top 10 Food and Beverage Trends for 2025??? Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2025 in the retailer’s 10th annual Trends predictions report. Let's have a look at a few that stood out to us! 🍿 International Snacking   The snack aisle is a perfect place for disruption with brands taking on salty and sweet snacks alike while adding in global flavors to create fusion foods that have mass appeal and entice consumers to try something new. 😋 Crunch: Texture of the Moment  From crispy grains to granola, consumers are increasingly reaching for these items to enhance meals and add texture to their meals. Brands are creating crunchier versions of their most popular selections to meet these demands. 💪 Protein Power-Up  Consumers are seeking new ways to increase protein in their diets beyond traditional powders and bars, focusing on boosting protein intake during meals and through "whole food" snacks. At Meurens Natural, we believe that we can support food formulators to take advantage of all three of these trends with our innovative oat crisps. Meurens’ natural oat crisps are packed with protein and will add that essential crunch to all your latest product innovations!  Don’t miss your chance to get ahead of the curve for 2025! Contact us today! #Protein #Snacking #FoodTrends #FoodInnovation 

Are Your Products Matching the Whole Foods Market Forecasts for the Top 10 Food and Beverage Trends for 2025??? Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2025 in the retailer’s 10th annual Trends predictions report. Let's have a look at a few that stood out to us! 🍿 International Snacking   The snack aisle is a perfect place for disruption with brands taking on salty and sweet snacks alike while adding in global flavors to create fusion foods that have mass appeal and entice consumers to try something new. 😋 Crunch: Texture of the Moment  From crispy grains to granola, consumers are increasingly reaching for these items to enhance meals and add texture to their meals. Brands are creating crunchier versions of their most popular selections to meet these demands. 💪 Protein Power-Up  Consumers are seeking new ways to increase protein in their diets beyond traditional powders and bars, focusing on boosting protein intake during meals and through "whole food" snacks. At Meurens Natural, we believe that we can support food formulators to take advantage of all three of these trends with our innovative oat crisps. Meurens’ natural oat crisps are packed with protein and will add that essential crunch to all your latest product innovations!  Don’t miss your chance to get ahead of the curve for 2025! Contact us today! #Protein #Snacking #FoodTrends #FoodInnovation 

📈 Trend Alert: Tru Fru is making waves in the food & beverage industry! This innovative brand offers a unique twist on frozen fruit snacks, combining high-quality fruits with indulgent chocolate coatings. 🍓🍫 In the past year, we've seen a 71% increase in Google search volume for Tru Fru, indicating a growing interest in this healthier, yet still indulgent snack option. This trend is particularly appealing to health-conscious consumers looking for premium, convenient, and nutritious alternatives. According to our data, this trend is not just a passing fad. It's a reflection of a larger shift in consumer preferences towards snacks that balance taste and nutrition. This is a key insight for food & beverage manufacturers looking to stay ahead of the curve. As the leading market research software platform, we're committed to keeping you informed about the latest trends shaping the industry. Stay tuned for more insights! #TruFru #FoodTrends #MarketResearch #FoodandBeverage #CPG #Retail #HealthySnacks

Remember all those 2024 food trend predictions? Have you seen some already fall to the wayside? Not surprising. A lot of flavors and ingredients come and go, but many listed in the article we published at the end of last year have staying power. In particular, whey protein is the trendy non-trend ingredient that keeps delivering (and maintains its popularity) year after year. Check it out! #foodtrends #ingredienttrends #foodindustry

Take a quick read >> Whole Foods' forecast of the Top 10 Food & Beverage Trends for 2025. Many of them have been building and make sense. I believe Personalized Nutrition (diets & foods tailored to individual's needs) and Upcycled Ingredients (by-products of food production, to help reduce food waste) are two that could also be included. What makes your Top 10 list? #innovation #2025food&beveragetrends #emergingbrands https://lnkd.in/gtdsgG42

📈 Trend Alert! Flock Foods is revolutionizing the snack industry with their high-protein, low-carb offerings. This innovative company creates crispy, packaged chicken skin chips, pork curls, jerky, and even panko 'bread crumbs' - all designed to cater to the health-conscious, keto, and low-carb diet followers. 🍗🥓 The demand for these nutritious, protein-packed snacks is skyrocketing. Google search volume for Flock Foods has surged by a whopping 250% over the past year, indicating a strong consumer interest in healthier snack alternatives. 📊 As the leading market research software platform, we're seeing this trend reflected in our data as well. The food & beverage industry is rapidly evolving, with manufacturers increasingly focusing on providing healthier, diet-specific options to meet consumer demands. 🌱 Stay ahead of the curve by keeping an eye on emerging trends like Flock Foods. As a food & beverage manufacturer, understanding and adapting to these shifts could be key to your success. 💼🔑 #foodtrends #flockfoods #keto #lowcarb #highprotein #healthysnacks #marketresearch #foodandbeverageindustry

🗞️ Hot off the press: Whole Foods Market released their ✨Top 10 Food & Beverage Trends for 2025✨ report! https://lnkd.in/g3gEf_9H Our faves from the list (+products to tap your little one into the trends 😉) are below: 1. Protein Power-Up 🐄 🐓 🦬 🦃 "Consumers are looking to incorporate more protein in their diet beyond traditional powders and bars, with an emphasis on 'whole food' snacking... with consumers now prioritizing animal protein." 👉 Check out our Ethically Sourced Meat Baby Food Pouches: https://lnkd.in/gcxNsASA 2. International Snacking 🌏 🍽️ 🌎 "Products in this trend introduce consumers to different parts of the world..." 👉 Check out our World Explorers Baby Food Pouches: https://lnkd.in/gr_CGEdm 3. Crunch: Texture of the Moment 🔊 ⭐ 🔊 "Consumers are seeking that light, airy crunch." 👉 Check out our Grain Free Baby Puffs: https://lnkd.in/gUDMgtPh Food trends are more than just fads, they reflect the changing world around us. From sustainability to taste buds, they spark innovation and shape the future of what we (and our children) eat.

Whole Foods Market’s food trends report for 2025 is out and it’s fun to see what consumers are excited about eating next year. My friends at Daily Crunch were recognized in two categories: international snacking (global flavor inspiration) and crunch (the texture of the moment). The much-anticipated report also noted that shoppers are looking to incorporate more protein in their diet beyond traditional powders and bars, with an emphasis on ramping up protein consumption at meal times. Daily Harvest can help there, with nourishing options for breakfast, lunch and dinner — and more product innovation in the pipeline with protein demand in mind. Stay tuned for more details! #foodindustry #foodtrends #healthandwellness https://lnkd.in/gqYArFPm

QSRs are getting a healthy makeover While fast food used to mean greasy burgers and fries, it’s clear that consumers are craving nutritious, convenient meals. We’re seeing a rise in fast-casual spots like Sweetgreen, Just Salad, and Dig, all dedicated to fresh, wholesome ingredients.  Even legacy chains like McDonald's  and  Burger King  are stepping up their game with better options, like Burger King’s Impossible Whopper, which boosted foot traffic by 18.5%! Customers are also expecting transparency in ingredient sourcing and nutrition.  Brands that share their stories—like sweetgreen visible ingredient boards or Panera Bread commitment to transparency—are winning loyalty.  As a former VP at Sweetgreen noted: “The expectation for quality and transparent sourcing has only grown, especially post-COVID.” There’s a real opportunity for QSRs to innovate beyond traditional healthy options and cater to the health-conscious crowd. What healthy changes have you noticed in your favorite QSRs?

Why are #cranberries the go-to ingredient for #snacking? The surveys below explain: ➡️A 2022 IRI Snacking Survey tells us cranberries meet the consumer demand for taste, flavor, function and plant-friendly ingredients ➡️Innova’s 2023 Trends Survey report says half of consumers globally consume snacks for their nutritional benefits ➡️And finally, in an Ocean Spray Dried Fruit Channel Shopper Survey, consumers are choosing cranberries for innovation, flavor, color, health and versatility Learn more about cranberries and snacking trends by visiting https://lnkd.in/gnfPiyZv