David Cutler

David Cutler

Rockport, Massachusetts, United States
8K followers 500+ connections

About

I am a Sales and Marketing Advisor with decades of experience in helping B2B sales teams…

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Experience

  • David Cutler Graphic

    David Cutler

    Greater Boston

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    Worldwide

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    Boston, Massachusetts, United States

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    United States

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    Boston, Massachusetts, United States

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    Greater Boston Area

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    United States

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    Bratislava

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    Greater Boston Area

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    Boston, MA

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    Greater New York City Area

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    New York, New York, United States

Education

  • Boston University Graphic

    Boston University

    Activities and Societies: President of the Boston University Ski Association

    Proctor at International Management House - 103 Bay State Road

  • Activities and Societies: "With all thy getting, get... "

Licenses & Certifications

Volunteer Experience

  • Massachusetts Technology Collaborative Graphic

    Advisory Board - North Shore Tech Council - Leadership Peer Group Roundtables

    Massachusetts Technology Collaborative

    - Present 6 years 2 months

    Economic Empowerment

    The NSTC roundtable program will enable senior executives to address their critical business and organizational issues in a series of monthly, confidential, small-group sessions so they can achieve their corporate objectives and personal goals.

    The Leadership Roundtable Program is a joint venture of NSTC, North Shore InnoVentures and the Massachusetts Technology Collaborative.

    See https://nstc.org/tech-hub-executive-leadership-group/

  • MIT Enterprise Forum of Cambridge Graphic

    Team Advisor

    MIT Enterprise Forum of Cambridge

    - Present 14 years 9 months

    Science and Technology

    Contributing to events that showcase the value of new technologies to our community and society

    Organized Media, Mobile, and Marketing panel at 8th Annual Connected Things Conference

    Partnerships with event solution Loopd and Location Based Marketing Association at TheLBMA.org

  • American Red Cross Graphic

    Management Consultant and Volunteer

    American Red Cross

    - Present 15 years

    Social Services

    The Red Cross is more than giving blood (but please donate quarterly). They are the folks that show up at your house when you need blankets and water and a helping hand. We all need to participate during the good times so we are prepared for the worst.

  • Co-Producer, Volunteer, Harp

    Rockport Acoustic Music Festival

    - Present 10 years 5 months

    Arts and Culture

    For 4 decades, volunteers from Cape Ann and beyond share free "Music in the Meadow" - Join us!
    .
    http://www.RockportFestival.com

Publications

  • Hospitality Loyalty 3.0

    Truth Refinery

    You can deliver more value and grow revenue by managing and automating more accurate connections between people and the co-owned experiences they want to share...

    See publication
  • NFTs Are For Your Customers

    Truth Refinery

    You can now ignore NFT investors and Techies... because Blockchain technologies have evolved to the more functional (and sane) platforms you need to deploy across your digital marketing programs for community engagement and customer success. it's about time.. let's get started.

    See publication
  • The "Athlete Economy" and YOUR Customers

    MIT Sports Lab

    Firstly, treat your customers like they are your Fans!

    The “Athlete Economy” is taking giant leaps with new Web3 technologies like NFTs building and monetizing Direct-To-Fan relationships.

    See publication
  • Unleashing NFT Enabled Relationships Between People, Things, and Experiences

    NuArca Labs

    The key is a systemic approach to using NFT tech to enable your community members to fund their visions and retain creative control with maximized royalty ownership (and of course... safely, securely, and with impending government compliance).

    See publication
  • Do You Want Real or Borrowed Relationships?

    Linkedin Pulse

    Do you want to have ongoing relationships with your customers that include frequent interactions while learning personal preferences that allow you to provide exponential value during AND in-between their purchases?

    See publication
  • How Much of the Mobile “Brain” are you Using?

    Raizlabs

    A “Responsive Site” is fine for building an audience because of easy access from any phone’s browser. But real depth of interaction and value can only come thru a “Native App” custom designed for the smartphone.

    See publication
  • MarComTechLab - Don't Act Your Age

    EatMedia

    MarComTechLab, helps companies get comfortable with the right new technologies ...and take action.

    See publication
  • Receptive Customers Truly Engage at Resorts

    Sitour Journal

    SitourUSA is the global leader in ski resort media marketing - www.SitourUSA.com
    We understand what drives winter sport passions and what drives brand performance.

    For over 40 years we are still inventing multimedia methods to connect brands with a fun, active, and affluent audience in their favorite environment ... on and thinking about the mountains...Where it's Apres-Ski all day!

    We have built a multimedia distribution system to manage print, electronic billboards…

    SitourUSA is the global leader in ski resort media marketing - www.SitourUSA.com
    We understand what drives winter sport passions and what drives brand performance.

    For over 40 years we are still inventing multimedia methods to connect brands with a fun, active, and affluent audience in their favorite environment ... on and thinking about the mountains...Where it's Apres-Ski all day!

    We have built a multimedia distribution system to manage print, electronic billboards, promotions, and mobile marketing campaigns at our destination partners - over 100 resorts in the United States and 1,000 around the world.

    See publication
  • Sell The Sweet Spot

    Salem State Enterprise Center

    Do you want more Sales? Concentrate on the Sweet Spot.

    When was the last time you answered this seemingly simple question - What do you provide your customers that your competitors do not?

    The value of answering this question is that it gives you a place of strength to build your Marketing strategy on. Including the Sweet Spot in your pitch captures the clients that will be your most satisfied, repeat customers.

    See publication
  • The What, Why, and How of Going Mobile

    Boston Globe

    A Mobile Sales and Marketing plan is inevitable because your prospects are as addicted to their phones as you are.

    Here is some inspiration and direction to take advantage of the unique opportunities of making Mobile an extension of your existing programs and a new way to attract more customers and provide ongoing, automated value. Also find a free and easy mobile project you can do today.

    See publication

Projects

  • AI for Sales Leaders

    AI for Sales: A Function-by-Function Breakdown of Benefits

    This is a summary of the topics and insights from our last few Sales Leadership Workshops ...

  • Update your marketing methods and models

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    In this 10-point go-to-market and growth plan, every step demonstrates your "brand" using these proven methods and models. 

    See our progress at:
    http://bit.ly/Methods_Models


    David
    Strategy & Actions
    617-331-7852
    [email protected]
    www.DavidCutler.net

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