Christie Massey

Arming your portfolio with the right measurement framework is key to your future experiential success! See what the right KPIs can do for your event portfolio: https://lnkd.in/e6pxpSc3 #KPIs #ExperientialMarketers #BrandExperiences #Marketers

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👔 Looking to up your SEM game? Consider incorporating display ads into your marketing strategy! 🌟 Display ads offer a unique way to reach your target audience and drive conversions. With eye-catching visuals and strategic placement, you can increase brand visibility and attract new customers. 💼 Plus, display ads can be an effective way to retarget website visitors and keep your brand top of mind. 💡Have you used display ads before? Share your insights, tips, and tricks in the comments below. #SEM #DisplayAds #MarketingStrategy 💻📈🚀

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Tariffs are trending. Experience shows that already price sensitive consumers will take the hit if they are implemented. Here are some thoughts on what to expect and some ideas of how marketers can prepare for them. https://lnkd.in/exE-hTQ9

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Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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Millennials and Gen Z are starting to take the lead. 💼 Younger consumers prioritize quality, online presence, and unique experiences. Ready to adapt? Explore more in our blog https://gag.gl/IpdnRm or reach out to us! 🚀

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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Interesting take! Did you know that the Association of National Advertisers (ANA) reports that direct mail can deliver an impressive 112% ROI, making it the most effective marketing channel? In an age of digital overload, direct mail still cuts through the noise and drives results. Ready to see how your campaign could perform? Calculate your marketing ROI here: https://bit.ly/47nz6tj #MarketingROI #Clipp #Valpak

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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Did you know that a strong omnichannel strategy can on average: • Boost annual revenue by 9.5% • Decrease cost per contact by 7.5% Quality data is the fuel for marketers to build effective omnichannel approaches. Check out our latest insights: https://bit.ly/4gf8P4g #datahygiene #dataquality #dataenrichment #dataappend #dataanalysis #databasemarketing #datamodeling #omnichannelmarketing #datadrivenmarketing

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Here are seven practical tips to build strong connections with new colleagues. Learn how simple, intentional actions can help you form lasting workplace relationships from day one. https://bit.ly/3WR0XNK

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How are you building your Brand? The Audacy Podcast network offers incredible advertising effectiveness!

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Discover the art of creative thinking in marketing, even within the realm of automation! Our latest blog tells you how. Read more: https://bit.ly/3IB5RaY #ERMBlog #IndustryInsights #MarketingBlog

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Discover the art of creative thinking in marketing, even within the realm of automation! Our latest blog tells you how. Read more: https://bit.ly/3IB5RaY #ERMBlog #IndustryInsights #MarketingBlog

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Can't wait to talk about the power of content strategy at next week's Sirius Media Company's Marketing Event 2024 ⤵️ Join in to hear how strategy powered by the human voice elevated a client's national footprint — and how AI + ongoing conversations continue to fuel the brand's future! 💯 #ContentStrategy #HumansFirst #AIforTheFuture

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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