Deana Poole’s Post

Are you fully leveraging the potential of #OutOfHome media? Our analysis shows that strategic #OOH sponsorships not only boost non-dues revenue but also enhance sponsor satisfaction and attendee engagement, potentially adding over $100,000 in untapped revenue. Dive into our comprehensive guide to making every sponsorship opportunity count #AdvertisingInRealLife #OOH #ConferenceMarketing #EventProfessionals https://okt.to/wQkpqY

This is not just a glimpse into what's possible- it's just the beginning of your next big adventure🌟 #digitalmarketing #OOH #event #brandingdesign #reputationmanagement #allinonemarketing #makeyourbrand

This BizBash article perfectly captures the essence of why outdoor activations are a golden opportunity to connect with audiences. Here's why summer sponsorships reign supreme: Captivated Crowds: People are naturally drawn outdoors in the summer, creating a prime opportunity to engage a wider audience. Festivals, fairs, and sporting events provide the ideal launchpad for your brand to shine. Searing Brand Impressions: Sunny days often translate to lasting memories. Interactive sponsorships that spark joy and connection become unforgettable brand associations. Larger-than-Life Engagement: Outdoor spaces allow for expansive activations that can't be contained indoors. Think big, bold experiences that truly immerse potential customers in your brand story. Ready to take your brand to the next level this summer? Let's chat about how Tandem Partnerships can help you craft the perfect outdoor sponsorship activation to connect, engage, and leave a lasting impression on your target audience. Email us now at [email protected] #SummerMarketing #ExperientialMarketing #BrandActivation

Summer is on the horizon and the Las Vegas Convention and Visitors Authority - LVCVA reports that over 10 million people visited Las Vegas during the Summer of 2023. We have you covered when it comes to dominating the Vegas market! #lasvegas #lasvegasnv #lasvegasevents #lasvegasstrip #media #ooh #oohadvertising #oohmedia #oohmarketing #mediabuying #mediaplanning #mediaagency

Are you guilty of creating gold, silver, and bronze #sponsorship packages? These packages fall short of meeting a sponsor's diverse and evolving needs. Common limitations of sponsorship packages: -Lack of customization -Limited flexibility -Potential for overlooked opportunities -Potential misalignment Instead of using copy-and-paste gold, silver, and bronze packages, craft custom packages that focus on enhancing unique benefits over traditional advertising. Custom sponsorships offer #sponsors a platform to achieve their #marketing goals by: -Increasing brand exposure -Enhancing audience engagement -Building stronger connections with your audience. By tailoring sponsorship offerings to match your sponsor's specific goals and objectives, you can create meaningful partnerships that extend beyond the event itself. ~~~~ Check out our website for more sponsorship resources: https://ow.ly/BOPw50QCmu1 Full article: https://ow.ly/76m450QF817

“If [brands] aren’t considering marketing and advertising around these types of events — these sports, entertainment and fashion [events], and concerts—they’re missing out on a huge opportunity to reach Gen Z” 🧐 If only you knew a great experiential marketing company who could source events, plan campaigns, and execute the whole thing for you ... 😉 Read more: https://lnkd.in/gK6BdSt2 #ExperientialMarketing #OutOfHome #OOH #CreativeMarketing #CreativeAdvertising #OOHAds #OutofHomeMarketing #OutdoorMarketing #EventMarketing #SportsMarketing #festivalmarketing #SponsorshipActivation #ExperienceMarketing #BrandActivations #BrandMarketing

Event #Sponsorship as a Strategic Tool for Product #Branding and #SalesGrowth Leveraging events such as football, basketball, tennis, marathons, and music festivals has become nowadays a top strategic avenue for businesses seeking to #enhance brand #visibility and achieve sales #targets. #Events offer a unique platform to #engage directly with a #target audience, generating interest and aiding #emotional connections between the product and #consumers. Sponsorship, #advertising, or #partnering with events not only increases brand recognition but also #positions the product as an integral part of the audience’s experience, influencing purchasing #decisions. Football, being one of the most globally followed sports (more than 3.5 billion fans worldwide), presents a vast opportunity for brands to reach millions of viewers. By aligning with football clubs or tournaments, businesses can tap into the #loyalty and passion of fans. For instance, companies (act like an ads during event) that sponsor teams or advertise during major matches can benefit from #heightened brand exposure, with their #logos and #messages reaching both #in-person attendees and #television audiences across the world. This visibility, when coupled with strategic messaging, can significantly #boost brand awareness, credibility, and ultimately, sales. Basketball and tennis also give distinct branding advantages, particularly for reaching niche or upscale markets. Tennis tournaments, such as #Wimbledon or the #US Open, tend to attract a more affluent demographic, making them an ideal space for premium products like luxury goods, high-end technology, or even financial services. Basketball, with its strong global fanbase (about 3 billion ) and cultural influence, provides opportunities for brands looking to connect with younger audiences. Through collaborations with #athletes or #courtside advertising, businesses can position themselves as trendsetters, thereby enhancing their appeal. Moreover, event-based marketing allows for direct consumer engagement through on-ground activations, where brands can showcase their products, distribute samples, or create interactive experiences. These activations help personal connections between the brand and the audience, leaving a lasting impression that can drive post-event sales. For example, during marathons or music festivals, companies often set up branded booths or sponsor specific segments, ensuring that their products become part of the attendees’ experience, which increases recall and encourages future purchases. ___________END________________ 1. How can I create a powerful brand message that resonates at events? 2. What strategies can I use to boost sales through event marketing? 3. How do I choose the right events to maximize brand exposure? Get in touch with me at [email protected] or WhatsApp: +255755880970 for assistance.

In case you missed it 🚨 Our latest blog on the powerful combination of #Sport + OOH is live. Learn how #OOH can boost your brands reach and engagement during the big sporting events of 2024. Whether you’re looking to connect with fans, drive sales, or make a memorable impact, these tips are for you. 

How can global events like the Olympics boost brand visibility? ⛹️🏇🏽 📚 A recent study by SponsorUnited highlights how companies like Visa, Delta, and Proctor & Gamble are leveraging the event to enhance consumer engagement: • Global Reach: The Olympics provide an 18-day branding platform, far surpassing other events like the Super Bowl. • Digital Engagement: Modern athletes with large social media followings offer brands a new avenue for engagement without the high costs of traditional sponsorships. At SensorMedia, we understand the importance of visibility and engagement. Our SmartCircle™ technology allows you to manage and update in-store displays remotely, ensuring your messaging aligns with global events and trends. How do you leverage major events to boost your brand's visibility? Share your strategies! For more insights, close the circle and learn how SmartCircle™ can revolutionize your retail operations. Visit SensorMedia.com and book a demo today! #BrandVisibility #Olympics2024 #CustomerEngagement #retailmanagement #globalmarket

Amplify the Essence and redefine the Experience. Witness how we turn the ordinary into the extraordinary, crafting not just campaigns, but legacies. Discover our magic.✨ #buildyourbrand #digitalmarketing #buildyourbrandwithus #OOH #event #exhibition