Cherise Davidson, CMM, CHSE

Did you know: Data suggests that wine has a much lower carbon footprint than bottled water? #Sustainability #Stepstosustanability #Trees4events #Trees4Travel #LiveEvents https://lnkd.in/eZpwBmP6

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What We Heard @ eTourism Summit 2024 by Matt Zornes, Director of Sales Development The annual eTourism Summit 2024 was in Las Vegas recently, and I was fortunate to attend along with hundreds of travel and tourism professionals including DMOs, state and regional travel associations, attractions, cruise lines, airlines and hotels, tour operators and marketers and advertising agencies. This was an opportunity to network and gain a deeper understanding of the forces at play as the travel and tourism industry continues to recover from the impact of the COVID-19 pandemic. The bright spot is travel is predicted to reach 98 percent of pre-pandemic levels in 2024 with a full recovery expected in 2025. Most of the DMOs at the summit are looking for more ways to boost visits. Interestingly, about 20 percent in attendance are dealing with the phenomenon of “over tourism,” the situation when too many people visit a place all at one time, and the locale is spoiled, making it difficult for tourists and those who live there. “Travel is sexy again” was a common theme along with lots of talk about shoulder season – the low points on either side of seasonal peaks. Think about the days or weeks before and after Spring Break and holidays. The general sentiment is destinations need to try and segment their audience in new ways and push them to come in the right before or after peak season. There was significant discussion around cookie deprecation and the methods for acquiring or using first-party data to counteract the gap. The main ideas for acquiring first-party data were giveaways, in-person activations (including welcome centers and travel kiosks that capture travelers) and paid digital lead-generation. The key was to not sit on the data that DMOs and others in the industry already collect. CTV/OTT and YouTube are becoming havens for both broad reach and niche content, and perfect for an industry where video and sound demonstrate attractions and events. These are a just a few of the many topics that also included conversion metrics, TikTok and other social media platforms, the most-prolific travelers (Millennials, and how to reach them and keep them engaged), and the challenges of performance measures with legacy media. If you’re a travel and tourism professional, DMO, marketer or agency and would like to have a more in-depth conversation with us at Brkthru about these trends and opportunities in the travel industry, reach out to [email protected]. We’d like to start a conversation and share some of our significant experience reaching leisure and business-to-business travelers.

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Over the past decade, the digital strategies of hotels and casinos have undergone a significant transformation, driven by technological advancements and shifting guest expectations. Rosalie Stahley, Vice President, Digital Strategy & Innovation at ComOps - Strategy & Commercial Operations as a Service has seen her fair share of tech evolution within hospitality. Prior to ComOps, Stahley worked for many years at Seminole Gaming and Borgata Hotel & Casino, giving her some unique insight into how hotel and casino digital strategies have evolved in the last decade, and what are some of the largest issues hoteliers face when creating or maintaining a digital strategy. Check out her insights below! #DigitalStrategy #Hospitality #TechIntegration #AI #Automation #CXInnovation

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🍅 La Tomatina: Takeaways for event planners 📔 🍅 The festival began in 1945 as a spontaneous food fight, and since then is held annually in Buñol on the last Wednesday of August. Cut to the present, the festival is a prime example of how great planning can transform a local tradition into a world-renowned event. But what can we learn from it? 𝗣𝗲𝗿𝗺𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 In a town of just 9,000, effective crowd control is crucial for over 20,000 attendees. Organizers work with local authorities to manage crowds. 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 The festival uses 150,000 tomatoes (over 40 metric tons). Planners manage the supply chain and ensure efficient cleanup, using fire trucks to wash streets afterward. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗺𝗲𝗻𝘁 Strategic marketing has turned La Tomatina into a global event, with tickets now required to control attendance. Local businesses benefit from the influx, and community volunteers play a vital role in the event's success. There are some great insights into how the festival manages sustainability. Let us know in the comments if you wish to know more. #LaTomatina #EventsOfTheWorld #EventProfs

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Dreaming of reaching new heights in hospitality? 🚀 Discover how foundational experiences can elevate your career with inspiring stories from Danny Meyer, who turned his tour guide role into industry leadership, and Whitney Wolfe Herd, who transitioned from hospitality to entrepreneurship. Read the full article: https://lnkd.in/eDeWM582 #HospitalityManagement #CareerGrowth #Leadership #HospitalityIndustry #CareerDevelopment #ProfessionalDevelopment #Typsy #CareerLadder #SuccessStories #HospitalityCareers #LearningAndDevelopment #Inspiration #TypsyBlog

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Maximize your guest experience before they arrive. Automated emails can make all the difference—confirmations, pre-trip reminders, and follow-ups ensure smooth communication at every stage of the booking process. The result? Reduced no-shows, fewer cancellations, and an overall increase in guest satisfaction. Plus, you’ll free up time for your staff to focus on delivering incredible experiences. Check out key email types that streamline operations and increase revenue: https://hubs.li/Q02SrfFN0 #TourOperations #EmailAutomation #CustomerEngagement #OperationsEfficiency

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💥 NEW EPISODE 💥 This week, The Modern Hotelier will release new episodes every day from conversations David, Jon, and 🎙️Steve had with speakers and attendees at the Independent Lodging Congress in Sausalito, CA. In this episode, we sit down with Dan Jacobs, Gaurav Sharma, Audrey Yates, and Brian Polster. In the clip below, Dan talks about how important it is to have an experience and point of view when dining. Check out the full episode in the comments and make sure to 👍 and ➕ The Modern Hotelier! #TheModernHotelier #Podcast

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Hotelbizlink Sep-Oct 2024 magazine edition is somewhat special. It focuses on hospitality investments theme. For the cover story we have a very special guest: Greg Friedman, who is the co-founder of Peachtree Group. With over 24 years of experience, Greg stands out as a visionary leader, and has overseen investments exceeding $10 billion, shaping Peachtree Group’s innovative strategies in hospitality investment. In our in-depth interview, we delve into topics like Peachtree’s impressive track record, capital management, vertical integration approach, quick deal closures, and emerging trends in the sector. Read all this in the Cover story. Continuing the investment theme, we have an additional special report, highlighting Japan's rise as a prime investment destination, attracting major players like Hyatt, Hilton, and Marriott. In the news section we cover several interesting developments, like how USA and China are leading the hotel development landscape, accounting for 64% of the projects, according to a report by Lodging Econometrics (LE).  There is much more than what we have briefly mentioned here. Read it free online here: https://lnkd.in/gHU7z54Y #hospitality #hoteliers #hotelindustry #hotelnews #hotelinvestments #hotelmedia #hotels #hotelsandresorts #hospitalitymagazine #hospitalitymedia #hotelbizlink #travelindustry #travelbusiness #hotelowners #hotelmanagers

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Again, do you need any more reasons to come to #SanDiego COME ON DOWN!! #dmcprofs #meetingprofs #eventprofs #destinationmarketing #destinationmanagement #sandiegozoo

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💥 NEW EPISODE 💥 This week, The Modern Hotelier will release new daily episodes from conversations David, Jon, and 🎙️Steve had with speakers and attendees at the Independent Lodging Congress in Sausalito, CA. In this episode, we sit down with Brigette Harenda, Romal ‘RJ’ Jayswal, Jacqueline N., and Ryan Foat. In the clip below, Jacqueline discusses how ILC is an incubator where ideas are born in the indie space. She emphasizes the need for the independent sector to have the right technology to move quickly while remaining creative and embodying what hospitality should be. Check out the full episode in the comments and make sure to 👍 and ➕ The Modern Hotelier! #TheModernHotelier #Podcast

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💥 NEW EPISODE 💥 This week, The Modern Hotelier will release new episodes every day from conversations David, Jon, and 🎙️Steve had with speakers and attendees at the Independent Lodging Congress in Sausalito, CA. In this episode, we sit down with Andrew Benioff, Peter Heinemann, and Lindsey Ueberroth! In the clip below, Andrew shares his optimistic perspective on how, despite more independent hotels being bought by brands, it creates opportunities for emerging indie hotels! Check out the full episode in the comments and make sure to 👍 and ➕ The Modern Hotelier! #TheModernHotelier #Podcast

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Are you attending the Glamping Show Americas? ✨ Join us as our Senior Account Executive Blake Burris uncovers practical, high-impact strategies designed to streamline your operations, boost revenue, and elevate guest experiences. 🗝️ What you'll learn: - How to embrace automation across the guest journey with real-world examples - The secret to generating an additional $1m+ using simple revenue tools - New ways to grow your online presence and offer a modern booking experience 📍 Where: Windmill Meeting Room 🕒 When: 2:00 PM Let’s unlock the potential of your glamping resort together! #newbookpms #hospitalitytechnology #campmanagementsoftware #propertymanagementsoftware

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Check out The Daily Pour’s newest post, detailing how self-pour systems are redefining pickleball. Discover how these 12 pickleball venues use self-pour technology to boost guest engagement, streamline operations, and maximize fun. 👉 Dive into the complete article here: https://hubs.li/Q02P05KN0 #Pickleball #SelfPour #TechInSports #PlayerExperience

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Four ways technology can help keep #hotel staff happy and guests happier.

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A virtual tour strategy can enhance your visitor experience (and boost numbers) Here are the key insights from our most recent AMA with Katie Mitura, CMO of Visit Jacksonville. Create Captivating Experiences: Virtual Tours ↳ Showcase key attractions, accommodations, and dining options. Storytelling ↳ Highlight local people, history, and unique features. Event Integration ↳ Promote local events and festivals. Leverage Influencers: Choose Genuine Influencers ↳ Select those who resonate with your destination. Collaborative Content ↳ Create engaging blog posts, social media takeovers, and virtual tours. Engage & Interact ↳ Host Q&A sessions, live tours, and interactive posts. Optimize Your Website: User Experience (UX) ↳ Ensure easy navigation and clear calls-to-action. Visual Content ↳ Use high-quality images and videos to keep visitors engaged. SEO & Content Strategy ↳ Optimize with relevant keywords and valuable content. Transform your digital approach and stay ahead in the evolving tourism landscape. Watch the webinar on demand: https://hubs.ly/Q02KV5920 #dmo #hospitality #webinar #travel

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