Cherie Leonard

Sharing the latest insights from Momentum's global research study WE KNOW Experiences that has a focus on mental wellness. Our research uncovered that, over the last several years, we've seen a greater movement toward acknowledgement and acceptance of focusing on our mental health and that it is ok to not be "ok" all the time. Ask for help, seek help or simply be the help for someone else. Yes, I am talking about brands too! @weknowexperiences #insights2024

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/gqEKJByE

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eXgvejur

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NEW data and perspective from Ipsos North America and #EffieUS showing that brands CAN do good for the world AND good for business. In fact, 74% of people in the U.S. think that brands have a DUTY to contribute to society, not just make profits. While it's not for every brand, having a societal purpose is one of the more impactful ways, I'd argue, for many brands to stand out and have meaning & resonance today. I work with so many brands that invest a huge amount of time, energy and money to try and find ways to connect with their customers on a deeper level. While at the same time, many of these same brands are divesting in their "Post-Covid era" hires and budgets focused on that 'ole brand purpose they established back in 2021. They're slowly, tiptoeing back away from it like a cartoon character hoping that no one will notice and call them out. This piece demonstrates how brands can have business success by giving their customers a reason to be optimistic about making positive change in the world. If you're thinking "This piece is so 2021" then maybe you're part of the problem. We'll keep beating this drum. Interested in learning more? Access the full report here: https://lnkd.in/gyXtaCZE Effie Worldwide Claudia Oberlin Shelley Yang Juliet Haygarth

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eHwHXQ83

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Learn more about how BeSci can help unlock a deeper understanding of your customers and new ways to engage them at a non-conscious level. Great work Greg Gwiasda, PhD & Kristy Click!

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The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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You get a new appreciation for package design and shelf placement when you have a toddler. Shopping with mine sounds like this: 🚫"I don't want green milk, I want the *blue* milk fallen over." (The disruptive one stands out, naturally.) 🚫 "I don't like *that* butter (Kerrygold, his *favorite*), I want the *blue* butter (one he's never had)" 🚫 "I don't like those crackers, I want *those* ones (they had a picture of a tomato on the front)" Turns out, even the youngest consumers are highly attuned to what makes a brand distinctive (in this case, the colour blue...did I mention he wanted the blue bagels as well!). One of the lovely things about watching a little person develop is seeing them grasp colors/shapes, describe the world, and communicate desires. At Ipsos UK, we know a lot about the power of distinctive brand assets – especially colour. Our "Be Distinctive Everywhere" report found that only 4% of color assets tested achieved "Gold" status for true distinctiveness – a big opportunity for brands to stand out! Solidarity to all the parents navigating the aisles this week! You got this. 💪 #PesterPower #ToddlerLife #BeDistinctiveEverywhere (NB. Photo was obviously from a more calm trip to the shops 😅)

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Gen-Z have entered financial autonomy and are making the most of it - is your brand positioned to speak to their beauty needs in a relevant way? Get in touch to find out what they mean to your brand and how to activate against this cohort (and stay tuned for similar insights on Gen Alpha) Worldpanel by Kantar #GenZ #GetReadyWithMe #BeautyInsights

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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FOOD STATS: Five to takeaway from the NEW @IpsosUS "What the Future" release. (1) 39% of U.S. food spending is for food consumed outside the home (2) PROCESSED FOOD: 39% of Gen Z say "I limit the amount of processed food I eat". For Baby Boomers & Older, it's 61% (3): ALTERNATIVE PROTEINS: 50% of Americans with children say they've become more interested in products like soy-based, bean-based and cultured over the last year (4): PRIVATE-LABEL PRODUCTS: 58% report buying more of them than they did12 months ago (5): WEIGHT LOSS: 48% say if a medication proved safe & effective, they'd be interested in trying it Top analysis and write-up, including interviews with industry experts, by Matt Carmichael, Kate MacArthur, Christopher Good and team. READ/DOWNLOAD the magazine: https://lnkd.in/ey7y7YZf SIGN-UP for the webinar on 21 November: https://lnkd.in/eqp8P4Nc

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Morning beverages are engrained into our daily routines, and U.S. consumers always find the time to have them. Discover how beverages will impact the morning occasion over the next three years with Circana’s Future of™ Morning: https://bit.ly/4eKJ1vs

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Private Label appeal is ubiquitous. We have new data that confirms it.

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