Patrick Abimeri’s Post

Hear from Mikayel Buduryan, currently studying on our International Extended Diploma in Business (Level 3). He was in the team that visited the Dubai Refreshment P.J.S.C. - Pepsi Cola Bottler factory and had an exciting time witnessing PepsiCo's cutting-edge sustainability practices. To know more about the student experience, watch the complete video. #GBSDubai #StudentVisit #PepsiDubai #IndustryVisit #IndustryEngagement

When employees aren’t given proper training, the consequences can be significant. Without the right knowledge and skills, they struggle with product details, customer handling, and closing deals. This leads to missed sales opportunities and dissatisfied customers. Over time, this not only impacts revenue but also damages team morale and customer trust. Investing in employee training is a direct investment in business success—better performance, improved customer experiences, and higher sales. The cost of neglecting it is far greater than the time saved by skipping it. #SalesExcellence #TeamDevelopment #EmployeeTraining #SalesLeadership #CustomerSatisfaction #BusinessGrowth Alshaya Group Alshaya Group Türkiye Alshaya Enterprises Chalhoub Group Cenomi Retail Cenomi Group BFL Group Landmark Group Landmark Arabia Al Tayer Group Ever Fashion Luxury Group Azadea Group Al-Futtaim Majid Al Futtaim Apparel Group Etoile Group

Saudi Arabia: The New Regional Headquarters for Pladis’ Expansion in the MENAI Region UK-based snacking giant Pladis Global, the manufacturer behind iconic brands such as McVitie’s, Godiva Chocolatier, Jacob’s, and Carr’s, has opened a new regional headquarters in Jeddah, Saudi Arabia. This new hub will serve as the main office for its operations covering the Middle East, North Africa, and India (MENAI) region, marking a significant milestone in its strategic expansion. Chairman Murat Ülker officially inaugurated the new headquarters, underscoring the company’s commitment to its growth in the region. The Managing Director for the MENAI region at Pladis emphasized the importance of this move, stating: “The opening of our new headquarters in Jeddah is a pivotal step in our journey towards strengthening our presence in the region. This office embodies our commitment to investing in our people and business, providing a modern, collaborative space to drive innovation and growth across our operations. As we expand, this new office will serve as the cornerstone of our regional strategy, enabling us to serve our customers and communities better.” Pladis, owned by the Turkish conglomerate Yıldız Holding, produces a wide range of sweet and savory biscuits, cakes, wafers, and chocolates, including the famous Jaffa Cakes. The company employs a global workforce across multiple countries, reflecting its international reach and commitment to delivering high-quality products. The integration of Belgian chocolatier Godiva into Pladis, initiated in 2023, is expected to be completed in 2024, further enhancing the company's portfolio. Saudi Arabia’s business environment continues to attract foreign investors. According to the Saudi Ministry of Investment, the Kingdom’s economic reforms and strategic location as a global hub have made it a prime destination for international companies like Pladis to establish a regional presence. This growth aligns with Saudi Arabia’s Vision 2030, which aims to diversify the economy and enhance the business landscape. #Pladis #SaudiArabia #MiddleEast #NorthAfrica #India #BusinessExpansion #Jeddah #Innovation #GlobalBusiness #YildizHolding #Godiva #ForeignInvestment #MENAI #Vision2030

Last month, we stepped into the world of food #innovation and packaging magnificence at Gulfood - The World’s Largest, Most Trusted F&B Sourcing Event 2024 in Dubai. Apart from admiring the sparkle and splendour of Dubai, we gained great insight at the largest annual F&B sourcing event.   🍴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗙𝗼𝗼𝗱 𝗧𝗿𝗲𝗻𝗱𝘀: The winds of change are blowing towards health-conscious, #sustainable, and convenience-driven products. From plant-based offerings to ready-to-eat meals tailored for the modern lifestyle, the food industry is evolving towards a healthier, more efficient #future.   📦 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴: There is a change in approach to packaging in traditional sectors like tea and spices, which are now embracing fancy box #packaging, while staples like rice and flour dazzle in aesthetically pleasing attire. The emergence of POS display packaging boxes marks a new era in retail marketing brilliance.   🌱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀: There is a wave of eco-revolution, adopting paper-based packaging and biodegradable plastics, which reflects a broader #industry pivot towards sustainability, aligning with global environmental goals.   🤝 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: The event proved to be a melting pot of opportunities, fostering extensive #networking and potential partnerships. By connecting with global food industry players, we gained valuable insights into regional food preferences and market #demands, laying the groundwork for future collaborations.   🚀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: With a keen eye on neighbouring countries, we embark on a strategic export journey driven by geographical and cultural proximity. Our focus on regions craving innovative packaging #solutions sets the stage for a purposeful expansion towards greater horizons.   Renowned international events like #GULFOOD are not just a platform for networking and #learning but also a great opportunity for inspiration, which is why we’re already counting down to GULFOOD 2025. #packagingindustry #packagingsolutions #mahisapackaging Mahisa Packaging Systems LLP

Kantar - one of the world's leading market research firms – recently announced its “Most Valuable Emirati Brands” report – with hashtag #Aldar securing 8th place overall becoming the fastest growing hashtag #UAE brand with an increase of 47% in brand value year-on-year. 🚀 The report is one of the most influential and comprehensive studies of brand value, with results based on a number of factors including brand strength, financial performance and consumer perceptions. Steady strides towards the pinnacle!!

"Turning Challenges into Growth: Lessons from Managing Iconic Brands in the GCC Market" As a Corporate Trade and Marketing Brand Manager, handling brands across the GCC, I’ve seen firsthand how market challenges can drive innovation. One key challenge is maintaining brand differentiation in a highly competitive landscape, especially with well-established players. In my role, I've learned that a proactive approach is essential: monitoring competitor moves, gathering customer insights, and implementing data-backed strategies help us keep our edge. For instance, during the Arabian Color Fiesta powered by Goldwell at Beauty World Middle East 2024, I focused on creating unique brand experiences that resonate with local culture while spotlighting global expertise. This approach not only enhanced our brand’s relevance in the region but also strengthened our connection with professional stylists. Excited to keep pushing boundaries and turning each challenge into an opportunity to elevate our brands! 🌍✨ #BrandManagement #GCCMarket #MarketingChallenges #ProfessionalBeauty #Innovation #CustomerInsights #BeautyIndustry #UAEJobs

🍫 Dubai Chocolate: From Viral Hit to Local Success Recently, Dubai Chocolate became a viral sensation on social media, not only for its taste but also for its brilliant marketing strategy. This success has now caught local attention, with major brands like Ülker starting production of similar products in Turkey. 🤓My observation: Dubai Chocolate leveraged the power of "limited availability" and "luxury perception" to create a strong sense of desire. Initially, the product was only available in Dubai, giving it exclusivity and prestige. Ülker has recognized this success and adopted a similar strategy for the local market. By entering production, Ülker is tapping into this trend, making the concept more accessible while maintaining that sense of luxury and exclusivity. 🔎Marketing takeaway: Scarcity and unique experiences turn consumers into advocates. Ülker’s swift adaptation shows the power of trend adoption. #viralmarketing #consumerbehavior #brandstrategy #brandawareness #ülker #dubaichocolate

Invite a friend and get an eCoupon worth ₱100.00 When your friend registered for Watsons Online as Member, you and your friend can both get ₱100.00 worth of Watsons eCoupon for a minimum spend of ₱800.00 https://lnkd.in/gcwN-FuW Invite Code :w7zjy2hMAP

🥂 How do we cultivate loyalty in F&B among luxury consumers in #SoutheastAsia? Understanding, and catering, to the refined yet exquisite tastes and expectations of high net-worth individuals is crucial for establishments. To be a cut above the rest, luxury brands are increasingly diving into the space to offer immersive and exceptional experience in order to stay relevant and build loyalty among their customers. In #Thailand and #Singapore, Louis Vuitton (LV) has opened an eatery and a chocolate shop respectively. Meanwhile, Ralph Lauren opened up cafes in Singapore and #Malaysia, and Coach is collaborating with Studio Sofield in Indonesia. These brands recognise that Asian millennials consider novelty and uniqueness an essential feature when it comes to spending. Here are some strategies F&Bs could consider to entice the luxury crowd: 🤝 Collaborate with luxury brands and offer individual customisation. 👑 Create an exclusive community with VIP programs and limited-edition items. 🥗 Embed wellness and sustainability into the business. 🌟 Prioritise exceptional service and a luxurious ambiance. Loyalty cannot be bought, but earned. Go beyond the plate in providing extraordinary products and services to build it. Sources: 1. https://lnkd.in/gNnkrKek 2. https://lnkd.in/gszbVkAr

Training Together in #DutyFree Excellence! Reflecting on the privilege of completing the "Train the Trainer" program with you, I am grateful for the opportunity to hone our skills in the duty-free sector. Focusing on behavioral codes in this realm has been enlightening and impactful. Thank you for the enriching experience. In a recent sales training with Team Kreol Group , we reinforced the core principles essential for success within Lagardère Travel Retail and Dufry Group teams in #GCC. Here are the key takeaways: 1. Think big, act with purpose. 2. Set high #benchmarks and surpass them. 3. Let #passion drive your work. 4. Embrace Swiss #quality standards. 5. Understand every step from #beantobar. 6. Your unique #personality is your strength. 7. Focus on practical strategies, not #wishfulthinking. 8. Treat everyone with #equality and #respect. 9. Your #actions determine your #outcomes. 10. Stay #humble; there is no place for #arrogance in success. 11. Embrace modesty in all achievements. 12. Every morning you have a new opportunity to become a happier version of yourself. #EASY! By embodying these principles, we pave the way for unity, excellence, and success within our teams. Let's continue to uphold these values and drive toward our shared goals. Thank you for your appreciated dedications! Christophe 🇨🇭 سويسرا