Cara Masessa

This is a really thoughtful piece by my Ketch colleague Jonathan Joseph on the failed Vermont data privacy bill. Give it a read if you're curious to understand the bill's significance in the U.S. data privacy landscape. ⬇ #dataprivacy

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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It’s that time of year again – pumpkin spice lattes, fall foliage, and…the RSA Conference 2025 call for submissions are now open! With more than 2,700 submissions expected this year, it’s important to create a compelling, insightful, and unique submission to stand out from the crowd. Here’s how: 🕑 Timeliness: What’s trending now will likely be old news by April. How can you make your submission relevant for today AND the near-future? 🤝 Diversity: Nobody wants to listen to another panel of only white men. Bring in diverse voices and points of view to co-present with you, whether that’s a partner, customer, or industry peer. We go further together! 🤖 Differentiation: You’re probably submitting a topic related to #AI. Who isn’t? Of the 2,700+ submissions for 2024, nearly 700 had an AI angle. What’s something new or different that you can add to the ongoing AI conversation? Consider real-world use cases and actionable takeaways for an experienced #security audience. 👉 DIY: A reminder that speakers must create their own submission. If you are submitting on behalf of someone else, the submission will not be accepted. Authenticity is key! Want more tips on creating a successful #RSAC speaking submission? Check out the Inkhouse and #RSAC resources below. Grab your PSL and get your submissions in by September 27! ➡ https://lnkd.in/eEqi2kGd ➡ https://lnkd.in/eRHSuc-x

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The evolution of influence - how is public relations changing? The new Notified/PRWeek report examines this very question. We surveyed 155 leading PR pros to learn how to build stronger trust with stakeholders, the best ways to combat misinformation and how corporate storytellers feel about AI in 2024.   Get the findings now: https://lnkd.in/gayFpq9J #PublicRelations #PR #AI

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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Commercial software security is often under-addressed — and has become a popular attack vector for threat actors. Learn how you can assess and manage commercial software risk with our special report, which includes a white paper, Webinar and related expert insights. https://lnkd.in/gA9vMTsH

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DID YOU KNOW? Communicators who use #AI more frequently are 93% more likely to say they feel valued for the work they do? Lots of great learnings on how PR pros are **Energized By AI** from our latest WE Communications research with USC Annenberg Center for Public Relations: https://lnkd.in/gdbUGFxb

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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How is your comms team getting ready for the November elections? We’re teaming up with The Conference Board to examine how communicators plan to engage with election-related topics. Weigh in here: https://lnkd.in/eifQymcB

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Most of us agree that the only way forward is for your PR team to be much better at using data to track results. We see many PR thought leaders comment on this subject, and there are new tech platforms that offer PR teams much better metrics. Yet still, PR metrics need to leave room for understanding what the data may not show.

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Hi, all. I am sharing my colleague Matt Stubbs' latest blog for Voxus PR, which covers Cision's 2024 State of the Media report. In addition to what's in there, some important pitching advice I've learned is to make what you're offering clear from the first paragraph. Please chime in if you have some other good takeaways or tips. #mediarelations https://lnkd.in/eGMcHYu6

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Crises are surprises — but your response can’t be. But how do you create a crisis communications plan and what should be in it? Click on my piece below and find out. Then ping me! ICR

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Using a #pressrelease template can help PR pros save time while creating announcements that get noticed. Whether you’re new to press releases or want to step up your game, click to discover release examples and a template you can customize for nearly any announcement. #pressrelease #prtips

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My girl Cass Cooper, MHR brought back the Channel Women in Security series! Check out the first episode below ⏬

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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Love this latest post in The Cooler about how the entertainment industry is taking new and creative steps to be more sustainable. Give it a read and let us know what you think!

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Thousands of press releases are distributed weekly through wire services, covering product launches, CXO appointments, M&As, and milestone celebrations Some interesting insights from an analysis of over 100,000 U.S. press releases distributed through PR Newswire: 1. Headlines perform best when kept under 70 characters 2. Tuesdays, Wednesdays, and Thursdays between 10 a.m. and 4 p.m. are the most effective times for PR distribution 3. We live in a fragmented attention economy 4. Social media is the most preferred channel for amplifying press releases https://lnkd.in/d8GmST7y #PressRelease #PR #ContentMarketing

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