Colleen Barry

If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Are you taking advantage of clean rooms yet? Data clean rooms help marketers access rich data sets and collaborate in ways that protect user privacy. LiveRamp's new interactive guide shares 12 essential strategies to navigate the digital landscape and maximize ROI.

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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"The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do). Average marketing budgets have fallen to 7.7% of overall company revenue in 2024, down from 9.1% in 2023, according to Gartner’s latest annual CMO Spend Survey. CMOs are living in an era of less." This article by Gene De Libero, CCXP caught my attention because it captured data around feelings I've had as I chat with various folks across the industry who have seen cutbacks across the board. This leads to a focus on customer retention and expansion, or chasing "differentiators" that come up in the tech hype cycle (hello again AI, and don't forget Crypto). Of the strategies outlined in here, I personally favour the education and thought leadership approach, but overall there's a strong play here in the strategies for composability and the ability to "add on" to the stack you already have.

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90% of an organization’s customer data is trapped in unstructured formats like PDFs and emails. Data Cloud Vector Database is now generally available to help businesses unify and unlock the power of this unstructured data to: 👉 improve prospecting 👉 respond quicker to sales RFPs 👉 personalize sales outreach and customer engagement 👉 efficiently manage customer requests 👉 improve cross-sell and upsell recommendations 👉 proactively resolve issues Learn more:

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Marketing has come a long way from awareness to data collaboration with international audiences. We can teach your team how to compliantly connect with your audiences by overlapping data maximizing your investments. I've worked with Healthcare clients for 20 yrs - let's connect and improve outcomes in moments that matter.

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🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dqj_H7XH

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New data from Pavilion's April 2024 Pulse Report shows that revenue attainment is improving. In Q1, 56% of execs met or surpassed their revenue targets - a significant improvement from 39% during calendar year 2023. Here's what's driving those improvements: ⭐ More realistic/accurate goal setting ⭐ Strategic focus on securing more large enterprise deals ⭐ Refining pricing strategies ⭐ New hires and diligent sales pipeline management And what's holding back the 43% that aren't hitting targets: ❌ Lengthening sales cycles pushing deals into future quarters ❌ Customer budget cuts and changing strategic priorities ❌ Internal organizational changes ❌ Increased competitive pressure ❌ Product gaps impacting close rates ❌ Operational challenges including late contracts and poor forecasting Overall, the lessen here seems to be that your strategy needs to be fluid in order to adapt to the changing market landscape and customer demand, and you need to be prepared to re-forecast on at least a quarterly basis while also ensuring you're nailing the fundamentals (things like pipeline management, pricing, and hiring/onboarding). There's more detail on this in the Report, along with insights on fundraising expectations, sales quota attainment, and layoffs/hiring. Check out the link in the comments to get access 👇 #GTM #kathleenhq

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Are you taking advantage of clean rooms yet? Data clean rooms help marketers access rich data sets and collaborate in ways that protect user privacy. LiveRamp's new interactive guide shares 12 essential strategies to navigate the digital landscape and maximize ROI.

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Good refresher and new learned concepts. Its always good to keep up-to-date with the work that you do AND from time to time refresh the baseline concepts.

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Can you feel it? Something big is coming. For months, we’ve thought about just one thing – ZoomInfo Copilot. And tomorrow, we finally get to introduce it to the world. Get ready to predict your pipeline with AI. #ZoomInfoCopilot

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Accelerating growth with your current customers and finding new opportunities for cross-selling and upselling can be challenging. However, by directing sellers' efforts towards accounts with the greatest potential for growth, the process can be simplified. Check out how Altify helps in this process. https://lnkd.in/gPasQmRR

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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HotTopics B2B Marketing Benchmarking Report This annual report serves as a cornerstone for B2B marketing leaders, offering a detailed comparison of compensation, marketing strategies, talent and team structures, budget allocations, buyer journeys, sales cycles, and more across the technology industry. You'll gain access to critical insights into Salary Comparisons, Marketing Strategies, Budget Allocations, Team Structures & Talent, Buyer Journeys & Sales Cycles and more. Find out more here > https://lnkd.in/eSbFYWpw #cmo #marketing #cmobenchmark #hottopics

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Struggling with ABM❓ Need deeper insights into your account journeys❓ Want to act faster (and in context) once a target account engages with you❓ Look no further! Our FREE Chrome add-on is now available for early access, and this is your opportunity to get complete visibility into your strategic accounts' journeys - across every channel and touchpoint. In just a few minutes of your time you can sync Journeys with Salesforce to get instant insights: ✅ You can act quickly on high intent signals - Connect Slack into your Journeys add-on and get real-time alerts on new account activities. ✅You can discover activity or channel patterns - See the full story behind your target accounts’ journeys to identify success patterns and actionable context to win deals. ✅You can uncover data gaps in your SFDC CRM workflows - By checking the blue icons next to some touchpoints in your viewed journeys. Who’s ready to get blown away? https://lnkd.in/efzQFzzx

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