Cameron Labrecque

Most colleges charge you $100,000+ to learn Social Media Marketing. But I can explain it to you here for free. A quick breakdown on: - Utilizing social media for real estate - Engaging local businesses - Effective lead generation Let’s dive in… 📈📣 #MarketingTips #RealEstateMarketing #ask8now

🚀 Wins Wednesday: Fueling Your Aviation Marketing Success! 🚀 Ever wonder if publishing blog posts actually drives results? ✍️ It does if you get the "internet plumbing" right! At ABCI, we recently published a 1500-word article and saw an immediate traffic spike 📈! Each time we do this, traffic hits a new, higher level. But it’s not just about quick wins—it’s about long-term impact. 🔥 Great content fuels the entire sales cycle 🔥 Curious how we can help YOUR aviation business grow? Let’s chat! 📞 Call 702-987-1679 #AviationMarketing #WinsWednesday #ContentStrategy #AviationProfessionals

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The creator economy is booming, and UGC creators are at the forefront! As many marketers know these skilled individuals craft engaging content for brands offering an alternative to traditional production shoots or act as an extension of an agency’s or brand's in-house team. Platforms like TikTok and Instagram Reels are brimming with UGC creators who are not only sharing insights, tips and tricks, but building careers. Consumers crave authenticity, and if you haven’t taken notice now is the time. Polished content is out (most of the time), real stories and unfiltered narratives are in. This shift presents a golden opportunity for UGC creators to partner with brands/agencies and deliver genuine messaging. At Praytell we’re always looking for the most effective way to connect with a brand’s audience and enlisting the support of UGC creators is one of the tools in our toolbox. I’m interested in hearing how your agency or brand has employed the power of UGC creators to connect with your target market. #creatoreconomy #ugc #authenticmarketing

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Talking about Branding, Marketing, and Advertising and how the 3 can work together to build trust with your audience. Consistency Builds Trust. Trust Fuels Word-of-mouth.

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Linkedin is full of video experts saying "you need more video" I disagree. If your videos aren't creating consistent outcomes, you're wasting money. The real point of video? 1. Grow a following that cares 2. Generate qualified leads 3. Save time in your business All quantifiable outcomes. Most people waste time and money on creating "high-quality" videos. Smart people focus on outcomes. Try this instead: → Define your goal (Leads? Sales? Growth?) → Craft content to meet those goals → Measure results religiously → Adjust based on data, not hunches Remember: A crappy-looking video that generates leads beats a cinematic masterpiece that doesn't. Stop obsessing over production quality. Start obsessing over results. PS If you want to learn how to use video on LinkedIn effectively I've turned this account into an experiment I post about it 5x a week Let's connect.

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If you're thinking of starting a podcast to get famous, you're doing it ALL WRONG. Especially if you're a brand or business. Let me break it down for you... 🎙 Lead Generation Podcasts provide an opportunity to engage with a wider audience and attract potential customers. With consistent episodes and valuable content, you can build trust and credibility with each second that plays. 🎙 Content Calendar Filling Regular podcast episodes provide a consistent stream of content, especially when you do a video podcast. You can easily repurpose podcast episodes into blog posts, social media content, and more. 🎙 Competitive Edge Stand out in your industry by offering unique insights and perspectives. Imagine to be the first in your industry to have a really well produced & thought out podcast! This is guaranteed to position your brand as an authority and enable you to stay ahead of competitors. Much easier to get ahead, than play catch up... 🎙 Networking Opportunities Invite industry experts and influencers as guests to expand your network. This is a great way to get in front of those dream clients and show them what you're about - hello potential collaborations, partnerships and more lead generation. 🎙 Offering Your Audience More If you send out a regular newsletter, a podcast is a great way to offer readers more, deepening connections with your community and getting more time with them. Consider too that some people HATE reading - but they LOVE to listen and/or watch. We're not all the same, so give yourself a chance to reach more people by diversifying how you distribute content. There's so much more I could add... But the TLDR version is: a podcast can provide for business growth - if you focus less on the numbers and more on what it can unlock for your brand from the very beginning. #podcastforbusiness #b2bpodcasting #podcastadvice #podcastsformarketing

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If Jonathan Wolf hires me to edit his videos Here's how we would make them BETTER. What would you rate it out of 10? Let me know in the comments below. ____ P.S. Ready to scale your brand with short-form videos? Hire my team and let's supercharge your video content → unchainedagency.com/shorts #shortform #videoediting #ZOE

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This ad has such a creative hook. It feels like you're watching a zombie movie 😳 Why was this campaign so popular? 👉 It reminds you that advertising isn’t just about selling products — it can also be about influencing your opinions on hot topics. 👉 It educates you by shedding light on how synthetic materials can take over 200 years to decompose in landfills. 👉 It entertains you by feeling like the start of a zombie thriller, which quickly grabs your attention. 👉 It impresses you by using advanced CGI to make the graphics look super realistic. Did this video grab your attention? Share your thoughts below 👇

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A client asked me once if I thought their company should buy a drone. They liked the idea of having drone photography and videography, but getting those images takes more than having a camera that can go in the air. Here are some things you should know before you think about buying one for your own use: - Someone has to be licensed within the company. You can't just buy one and keep it around the office for anyone to use. - Recreational and commercial use are two different things. Any use that promotes a business in any way is considered commercial. - Even with the proper certificate, FAA clearance is required under numerous scenarios, including how fast and how high you want to fly, how much your drone weighs, and if you plan to fly beyond where you can visually see the drone. - You also have to consider if you'll be flying over people, flying at night, and reporting any accidents or property damage that may occur from your drone flight. - With all your planning, there's a lot out of your control when it comes to drone imagery, including day-of weather and security rules enforced by the FAA. We only work with licensed, commercially certified drone pilots, and we encourage all our clients to do the same.

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If you think you're making video content for your audience, you're fooling yourself. You're not making it for them, you're making it with them. The success of your video will be 100% determined by their choices. Sit with that for a second… You put up a video and, no matter the platform, first the algorithm auditions it for a small group of people. What do they do? Do they click (or, in shortform, do they not swipe away?) How long do they watch? Do they comment? Like? Share? How the test audience acts in response to your video determines how many impressions the platform will create for you. And how those impressions convert to more action by the audience is how you measure success. Your views, comments, likes, shares, and conversions, these are how you measure your video’s success. But these are not your actions, they are the actions of your audience in response to your video. When I say you’re making content with them, that’s what I mean. In my newsletter this week, I talk about how this reality shapes your relationship with your audience. I also talk about my biggest TikTok fail, and what it taught me about audience. Link is in my profile. If my thoughts have peaked your interest, I'd be grateful if you gave it a try.

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Use UGC as a Performance marketing channel Transition from organic to paid strategies Effectively leverage UGC to drive sales and Use UGC to get Business Intelligence to SCALE! Comment "UGC" & I'll send the link

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Juggling 1:1 and Digital Offers? This Simple Marketing Strategy Will Save Your Sanity! Learn how to get the time and income freedom you desired when you created your course, membership, or digital product.

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David and Paul just hit a 𝘩𝘶𝘨𝘦 milestone: 100k downloads for their podcast Wealth Warehouse. Sounds crazy, but it's just strategy. It's the most efficient way to generate clients in 2024. • 0 paid marketing • 0 fluffy PR/Forbes articles • 0 outbound Dave and Paul hired us to help launch and produce their show, and they’ve been crushing it every week for 143 weeks and counting. We leveraged Podcast SEO, YouTube SEO, and LinkedIn – all working together to attract ideal leads. After 2.5 years, they hit 100,000 downloads, and 75% of their leads from the podcast. The Big Shift ↘️ Podcasters have been making it about the guest since 2001. The co-hosted podcast is dominating for a reason. Grab an opposite role (AM vs PM) / (mktg vs sales) (ops + design). Co-host with an industry leader, and add in solo/interview only when it's ideal. Prospects want to see YOU, not text. Personality is the antidote to AI content. A co-hosted show brings 2x the perspectives. 👇 We’re the only lead generation company that brings new customers to your inbox through LinkedIn and podcasting. Would you rather talk, or type? I'm one DM away. _________________ #B2B #podcastprinciples #podcastcoach #brandstrategy PS: This works for service-based finance, investing, insurance, or consulting businesses with predictable recurring revenue and a pre-mature (growing) niche.

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When the IRS is posting like a Gen Z brand, you know that social has fundamentally changed how companies and agencies talk to consumers. On the latest episode of the SheSpeaks Inc. Influence Effect podcast 🎙️ I am joined by creator and entrepreneur Jayde I. Powell. Jayde and I cover lots of ground on the creator economy and what's next including: ▶ LinkedIN as the next creator platform ▶ The Evolution of Content Creation and AI's Role ▶ How Creators are Balancing Multiple Businesses A clip of this timely conversation is here and link to the full episode is in comments ⬇

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Execution without prior alignment will always fail. This is one of my many points in my latest episode on Just Be Humans "F*** Digital Marketing" If you missed it, be sure to catch it on all of your favorite podcasting platforms.

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👀 📈 How do you know what type of content will both draw in eyeballs AND build your credibility? Run it through your "attorney filter." On the show this week, Lindsey Anderson shared the key you can use to test your next social media post. If you're using social media as a way to build a business, it is critical that you use it like a business person, and not an influencer. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: ❌ Put it allllllll out there ❌ Optimize for views/comments/likes ❌ Often have large followings but make little money Use your attorney filter to level up your content from influencer to business person. 𝗔𝘀𝗸 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: "𝐻𝑜𝑤 𝑤𝑜𝑢𝑙𝑑 𝐼 𝑓𝑒𝑒𝑙 𝑖𝑓 𝑚𝑦 𝑎𝑡𝑡𝑜𝑟𝑛𝑒𝑦 𝑝𝑜𝑠𝑡𝑒𝑑 𝑡ℎ𝑖𝑠?" If it's client drama, too personal, or too unprofessional, it will likely make it harder to build your business, even though it might get more social media traction. Check out the rest of the episode with Lindsey to hear about how she leveraged social media to land a Netflix reality show, how she uses that appearance to continue to market her business, and the VEMS model you can apply to turn your social media into a selling and credibility building machine. 🎧 https://lnkd.in/gN9PncAu

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Let’s face it: Nobody wants to sit through a pitch deck that looks like a user manual for a rocket ship. If your slides are jam-packed with paragraphs, data dumps, and more bullet points than an action movie, you’ve lost your audience before you even start! 🎥Here’s the deal—less is more. Your audience doesn’t want to read your slides, they want to engage with you. Think of your deck as the trailer, not the full movie. Keep it punchy, use powerful visuals, and let your voice tell the real story. 💥A great pitch deck is like a well-timed joke—short, sharp, and leaves people wanting more. Your slides should deliver key points, not overwhelm with detail. It’s all about balance: a few stats, a killer graphic, and boom—you’re the one they remember. 💨Why? Because while your competition is drowning people in text-heavy slides, you’re the breath of fresh air with a message that’s clear, concise, and to the point. So, ditch the novel-length slides. Keep it simple, memorable, and make your audience lean in. Show them you’re the expert—without making them read the whole encyclopedia. How does YOUR pitch deck measure up? #healthcare #biopharma #biotech

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