Claudio Taratuta’s Post

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Managing Partner @ Praytell Strategy | Award-Winning Communications Agency Specializing in PR, Digital, Social Media, Brand Campaigns and Influencer

The creator economy is booming, and UGC creators are at the forefront! As many marketers know these skilled individuals craft engaging content for brands offering an alternative to traditional production shoots or act as an extension of an agency’s or brand's in-house team. Platforms like TikTok and Instagram Reels are brimming with UGC creators who are not only sharing insights, tips and tricks, but building careers. Consumers crave authenticity, and if you haven’t taken notice now is the time. Polished content is out (most of the time), real stories and unfiltered narratives are in. This shift presents a golden opportunity for UGC creators to partner with brands/agencies and deliver genuine messaging. At Praytell we’re always looking for the most effective way to connect with a brand’s audience and enlisting the support of UGC creators is one of the tools in our toolbox. I’m interested in hearing how your agency or brand has employed the power of UGC creators to connect with your target market. #creatoreconomy #ugc #authenticmarketing

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