Brenda Geiger

Direct mail’s ROI power is undeniable—84% of marketers agree! If you’re in healthcare marketing, now is the time to take advantage. Our latest blog post shares 3 strong reasons why direct mail should be part of your strategy. #DirectMail #HealthcareMarketing #ROI #MarketingTrends

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Question for my marketing colleagues! When you review web copy in layout, like a landing page, etc, how do you typically communicate changes? Do you mark up an image, or just notate in an email what should change and how? I'm 100% sure a killer freemium solution exists for this that allows annotation and something for text replacement maybe? Looking for non-technical solutions please!

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Compliance in senior living is crucial for safeguarding residents' well-being and ensuring operational excellence. Navigating the intricate web of regulations, documentation, and reporting is key to avoiding serious consequences. Discover how technology can support your team in managing compliance effectively. Schedule a demo today to see how Fynn.io's technology can help you meet and exceed compliance standards in your senior living community. https://lnkd.in/dmh4DqtN

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Quick read on digital marketing trends. Artificial intelligence, video, and personalization have been important marketing strategies that will continue to grow and expand engagement opportunities. What do you see as emerging marketing trends?

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Everything is about SEO. Everything.

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Jamie King, co-founder of Camp + King, introduces proactive disagreement, revolutionizing #collaboration in agencies. This #innovative approach fosters creativity by skillfully pitting differing viewpoints, ensuring all perspectives are valued. Inspired by Steve Jobs' rock tumbler analogy, King highlights how constructive debate refines #ideas and individuals, propelling teams towards excellence. Embracing proactive disagreement can inspire bold creativity and elevate organizations to new heights of success. #Innovation #Collaboration #Creativity #Leadership https://lnkd.in/ecj-FBVZ https://lnkd.in/eNxJAe2b

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Best practices and innovative ideas to make your next healthcare event a resounding success, no matter the size or format. https://lnkd.in/gwF-xmPX

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What are the best Marketing Professional conferences that you would recommend for established companies and for seasoned marketing professionals to attend?

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✨ Resolve to Grow: The End-of-Year Boost Your Hospice Needs! ✨ Make a resolution that counts by setting up your hospice for growth before the year ends. We offer end-of-year growth strategies designed specifically for small hospices, helping you improve referral rates, expand patient reach, and enhance your brand’s presence in the community. With our team’s expertise, we’ll help you turn this resolution into real results, so you can start 2024 on solid ground. Are you ready to finish 2023 with a growth mindset? 👉 Let’s chat and make this resolution a reality for your hospice! #YearEndBoost #HospiceMarketing #CensusGoals

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Rising healthcare costs, health equity, and other healthcare trends are evolving, interesting stories, so why does B2B healthcare marketing often fall short? In an interview with MarketingProfs, I explore: ✅why B2B marketing often misses the mark ✅how B2B brands are increasingly taking notes from B2C ✅how to improve your marketing and encourage your target audience to take action Listen today: https://lnkd.in/gBa5By9F #b2bmarketers #b2bmarketing #healthcaremarketing

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Agility: Designing Healthcare in Pursuit of Hope ideated what is next for healthcare marketing, with a focus on the patient audience. The event offered inspiration, education, and some jaw-dropping moments. Thank you to our speakers, clients, partners, sponsors, and CMI Media Group and Compas employees for coming together for an amazing day at our second annual special unconference! It brought our thought leaders onstage with industry game-changers as well as voices from the pharma, HCP and patient communities. #CMIAgility Want to attend next year? Let us know in the comments below or by emailing [email protected]!

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Agility: Designing Healthcare in Pursuit of Hope ideated what is next for healthcare marketing, with a focus on the patient audience. The event offered inspiration, education, and some jaw-dropping moments. Thank you to our speakers, clients, partners, sponsors, and CMI Media Group and Compas employees for coming together for an amazing day at our second annual special unconference! It brought our thought leaders onstage with industry game-changers as well as voices from the pharma, HCP and patient communities. #CMIAgility Want to attend next year? Let us know in the comments below or by emailing [email protected]!

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Do marketers really want another platform to log into and manage, or do they simply want member data, insights and tools at their fingertips? I personally want the "raw materials" I need in my existing marketing tech so that I can implement my campaigns. Let me know your thoughts! #intelligentpersonalization

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Want a Senior Living brand that stands out? Discover how to captivate your audience, drive real engagement and forge meaningful connections using authentic storytelling techniques. Read more now!  #SeniorLiving #InboundMarketing #AuthenticStorytelling

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Thanks Terri for the conversation! Going organic is lower cost while supporting what resonates with your target audience. It reaches the silent searcher, creating a more informed prospect. Tools that capture what the prospect is thinking about further allows sales to sell with emotional intelligence. #waypointconverts #EveryAge

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