“I've had the pleasure of knowing Bob for well over a decade. Bob is a leader in the Market Research space and he is well versed on a wide variety of tools and stays on the cutting edge of new technologies and methodologies. Bob's leadership and business acumen are second to none. Any day that I get to chat and learn from Bob is a GREAT day!”
About
For over two decades, Bob Lederer has been a trusted observer and advisor for client…
Services
Contributions
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What are the best incentives to motivate customers to complete your online survey?
Key to creating increased response is convincing the potential respondents that their input is vital--and will impact the decisions made by the originator of the survey. I regularly propose that those who complete a survey are informed after the project of the decision(s) made to boost that perception.
Activity
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I followed the AI track at #TMRE2024 and got this little certificate out of it! I really enjoyed Kendra Speed's talk on AI in action she's taking…
I followed the AI track at #TMRE2024 and got this little certificate out of it! I really enjoyed Kendra Speed's talk on AI in action she's taking…
Liked by Robert (Bob) Lederer
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Shivanku (Shiv) Misra Congratulations! Your McKesson family is so very proud of your accomplishment and this recognition! Your passion and…
Shivanku (Shiv) Misra Congratulations! Your McKesson family is so very proud of your accomplishment and this recognition! Your passion and…
Liked by Robert (Bob) Lederer
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I will be teaching The Art and Science of Decision-Making again at Harvard Extension School with more emphasis on #BehavioalEconomics…
I will be teaching The Art and Science of Decision-Making again at Harvard Extension School with more emphasis on #BehavioalEconomics…
Liked by Robert (Bob) Lederer
Experience
Education
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SUNY at Stony Brook
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Activities and Societies: Statesman (sports writer for school newspaper) and WUSB (Sports Director and Assistant News Director for school radio station)
BA-Political Science; Sports Director & Assistant News Director at student radio station (WUSB); sports reporter for student newspaper (Statesman)
Publications
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Pharma Market Research Report
June 2003-Present
The world's only publication exclusively dedicated to covering the interests, challenges, opportunities and skills needed by market research professionals in the pharmaceutical, life sciences, healthcare and medical device industries.
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Research Department Report
June 1998-Present
Profiles the heads of market research/consumer insights departments at leading companies all over the world
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Research Conference Report
1997-Present
Summarizes and rates many of the best presentations made at leading market research conferences that are staged worldwide
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Research Business Report
1995-Present
Covers technological, methodological and economic changes impacting the market research industry
Projects
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Research Business DAILY Report
The world's only daily research news video, Research Business DAILY Report
Other creators
Honors & Awards
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Inaugural ESOMAR "Insight250 LEGEND" (2023); 3-time honoree of global Insight250 award (2020 - 2022)
ESOMAR
ESOMAR Insight250 LEGENDS is an honor bestowed on insight industry experts who have made a long-standing, indelible impact on the industry and beyond through innovation, leadership, commitment and other contributions.
The Insight250 Award Annually celebrates the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around…ESOMAR Insight250 LEGENDS is an honor bestowed on insight industry experts who have made a long-standing, indelible impact on the industry and beyond through innovation, leadership, commitment and other contributions.
The Insight250 Award Annually celebrates the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.
Languages
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English
Native or bilingual proficiency
Recommendations received
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It's official! I have accepted an appointment as the President of the Insights Association, Canada Chapter. I am thrilled to pick up the torch from…
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