Bob Finlayson

The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Listen to the leaders of Aclaimant as they talk about leveraging the power of AI for risk management Tom Wimberly David Wald #AI #RMIS #insurance

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As eloquently put by Eleanor Hawkins in Axios Communicators, there's a recalibration happening as executives navigate how and when to address socio-political issues in the era of Trump 2.0. For corporate communicators, decisions about if, and how, to respond are going to be taking up a lot more of our time over the next four years, if past experience is any indication. Check out the full article at https://lnkd.in/eZCnfVNQ

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Preparing for the election battleground of 2024: where AI, deepfakes, and disinformation collide. An eye-opening read 👀🔍 #Election2024 #AI #Deepfakes https://lnkd.in/gk82cm9T

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"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership

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Good article on the value of original quality content and risks of GenAI’s generics & distortions today when AI volume is everywhere online. The image simulation is cool example!

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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Register now for our Oct. 17 webinar! 💥 Join our experts for a live discussion on the 2024 State of the Press Release Report and get insights on: 🔥Headline optimization for SEO 🤖Generative AI in PR  🖼️ Multimedia power  📣 Multichannel communication

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New enhancements to our PR-driven AI tools allow comms pros to ditch the guesswork. Discover features like: ✨ AI-powered suggestions when you upload your press release draft to boost effectiveness ✨ A Press Release Score to help you refine releases for maximum engagement ✨ Data-backed insights based on years of press release performance data Click to learn more: https://prn.to/ai-for-pr #PR #AI #PressRelease

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AI is here to stay. And, if you're not on the AI train yet, here's some thinking from Josiah Hagen, of Trend Micro of how to do it securely -- on a device, computer, app and more. Read more about the future AI security in this CNET article. Thanks, Bree Fowler! #cybersecurity #WWD #SecureAI #AI

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Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://lnkd.in/eUPwYG2V 💬 Let's chat: What are some of the biggest changes you've seen in PR in recent years? #PR #comms #pressrelease #AI #contentmarketing

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By #2025, #AI will be a must-have for companies and organizations to stay ahead of the curve in #crisis #monitoring and management. My colleague Emily Greifeld predicts the need for advanced AI crisis tools will soar. #CrisisGuard365 #Prediction #PollackGroup Worldcom Public Relations Group The Pollack Group

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If you haven't seen a 28Stone live presentation before, I highly encourage you to tune in! Thrilled to welcome Thomas Dolan and his #allstar team on our upcoming webinar for a deep-dive into their latest #AI enabled solution for market maker #communications, #analytics, and decision-making. REGISTER: https://lnkd.in/e9advXYj #AI #GenAI #CapitalMarkets #FinTech

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❓ Is it possible to be pro-AI & pro-copyright? Absolutely, it is. Today's 📰 announcement by the team here at Copyright Clearance Center (CCC) is an important one that supports sustainability for creators, creative industries, and a functioning information economy. I highly encourage those of you connected with me here on LinkedIn to give our news release a read by using the link below. 👇 #AI #ResponsibleAI #copyright #licensing #publishing

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Asia Pacific is often seen as a single entity, yet it’s incredibly diverse—especially in terms of communication measurement maturity. While Indonesia and Australia may have different levels of adoption in measuring communication outcome and impact, we face common challenges in scaling up and advancing our measurement to the next level, both internally within organizations and externally with our stakeholders. I am delighted to share our experiences and insights from Maverick Indonesia on building best practices over the years with the Medianet team in Sydney last week. AMEC Measurement and Evaluation #measurementbestpractice #communicationimpact #PRmeasurement #communicationmeasurement #knowledgeshare

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Very interesting article and the topic of many conversations today. Can you really trust modern AI? The truth is discerning and this article examines why the truth should be accessible to all...worth the read!

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Great analysis of the debate from a communications strategy perspective. These tips are similarly relevant for comms professionals as they coach executives on how to be engaging, trustworthy, and genuine in their own communications.

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