John Hellerman

John Hellerman comments on the Ashley Madison data breach, which threatened to expose the identities of the 37 million members who utilize this online dating service to cheat on their spouses. His comments can be found in this PRWeek article by Diana Bradley.

What you say isn’t as important as what is heard.

Let us explain what we mean by way of example. The partners of a real estate boutique, nearly evenly split with 16 women and 14 men, gather for an urgent meeting called by their chairman, a respected men- tor to many of them and a pillar of the commercial real estate community. Suffice it to say, after a storied career, he knows how to close a deal. But today he’s haggard after a week of plane rides. He stands at the head of the… Show more

What you say isn’t as important as what is heard.

Let us explain what we mean by way of example. The partners of a real estate boutique, nearly evenly split with 16 women and 14 men, gather for an urgent meeting called by their chairman, a respected men- tor to many of them and a pillar of the commercial real estate community. Suffice it to say, after a storied career, he knows how to close a deal. But today he’s haggard after a week of plane rides. He stands at the head of the conference table and proceeds to explain the details of a proposed merger with a competing firm. He’s done this before over the years and, perhaps feeling somewhat entitled, he keeps his case for the merger short, laying out only the bare facts that support the union, focusing on the large salary increases the partners could expect to receive. When he’s done, he gruffly brushes off a few cursory questions and calls for an immediate vote.

He loses. And you might be able to guess why. Show less

One of the hottest topics at the legal water cooler this week was the news that litigation powerhouse Quinn Emanuel has decided to make associate bonuses for 2015 conditional on associates completing a “marketing project”...So for associates at Quinn Emanuel, or any other firm, who are looking for marketing projects to undertake in the coming year, we offer the following ideas.

If you are working hard to credential your expertise and become a thought leader in your practice area and the industries you serve, you aren’t alone—and that is a problem.

It’s ba-ack! After years in recession-inspired doldrums, the market for laterals has been gaining consistent steam in recent years. According to projections by Lateral Link, the first quarter of 2015 could see as many as 700 lateral moves, which would be the highest total in a single quarter in more than seven years. Around that time—way back in early 2008—I wrote an article in LMA Strategies on the topic of laterals, and with lateral movement as brisk now as it was back then, it’s a perfect… Show more

It’s ba-ack! After years in recession-inspired doldrums, the market for laterals has been gaining consistent steam in recent years. According to projections by Lateral Link, the first quarter of 2015 could see as many as 700 lateral moves, which would be the highest total in a single quarter in more than seven years. Around that time—way back in early 2008—I wrote an article in LMA Strategies on the topic of laterals, and with lateral movement as brisk now as it was back then, it’s a perfect opportunity to consider what we’ve learned in recent years. Show less

John Hellerman quoted in Kelly Knaub's Law360 article on lateral hires.

John Hellerman quoted in PRWeek's piece on the recent Malaysia Airline crisis.

John Hellerman's take on law firms of the future, featured in Law360's "Expert Analysis."

John Hellerman gives advice on how to leverage your lateral hires in the Law360 article, "5 Mistakes Law Firms Make With Laterals" (pub. February 14, 2014).

Comments on a review of scandals in American history, and the public response and the legacies they’ve left behind, with "American History Guys" Peter, Ed, and Brian.

John Hellerman is featured in the New York Law Journal. Read his article, "Coffee Talk: How to Advocate in the Public Sphere," in the attached or at this link.

Reuters Legal mentioned John Hellerman in an article entitled, "N.Y. mayor names day after Pryor Cashman law firm." Read the attached for more.

Today's ALA Currents features an article by our very own John Hellerman entitled, "The Secret Ingredient to Lateral Success."

Today, Gorkana's morning newsletter features a Q&A with our very own John Hellerman.

John Hellerman contributes to Chapter 2, "Growing networks and staying memorable."

John Hellerman & Pippa Greze are featured in the June issue of Marketing the Law Firm, discussing top tips for Chambers submissions. Need help with your submission? Don't hesitate to call!

John Hellerman gives advice on how to "social" your blog in the Law360 article, "5 Ways Law Firms Screw Up Their Blogs" (pub. May 2013).

John Hellerman gives advice on lateral recruiting in The American Lawyer's Letter to the Editor.

The New York Law Journal features John Hellerman in "Thought Leadership: A Game to Share With Your Friends."

Viveka von Rosen (HBC’s Director of Social Media Training) and John Hellerman (HBC's Partner and Co-Founder) just wrote a piece for Bloomberg Law offering some concrete tools and strategies for professionals seeking to get active on social media. We know it can be daunting, but keeping these tips in mind will make your social media engagement much less time consuming and much more productive.

The economy may still be struggling, but at least one index is on the rise: law firm mergers. Given today’s heightened merger activity, as well as the increase in mass lateral moves, it’s important that firms understand the unique communications challenges—and opportunities—that come with large-scale movement of talent. Fortunately, this is where John Hellerman steps in.

In a new Thomson Reuters article published, John provides detailed insight for law firms to follow in order to… Show more

The economy may still be struggling, but at least one index is on the rise: law firm mergers. Given today’s heightened merger activity, as well as the increase in mass lateral moves, it’s important that firms understand the unique communications challenges—and opportunities—that come with large-scale movement of talent. Fortunately, this is where John Hellerman steps in.

In a new Thomson Reuters article published, John provides detailed insight for law firms to follow in order to achieve merger success. John explains that mergers and large lateral moves provide firms with opportunities to strengthen their reputations. Seizing that opportunity, however, requires the execution of a strategic communications plan.

John’s article lays out a detailed blueprint for such communications plans. It has two phases – the initial announcement process and the long-term public relations plan – and requires a focus on both internal and external audiences for an effective transition to occur.

According to John, the primary focus of the first phase is to identify representative spokespeople and develop key message points for media outreach efforts. John emphasizes that internal communication is crucial during this initial announcement phase, as internal constituencies must buy in to any merger or lateral move before the announcement is publicized. During the second phase, the firm should identify key partners and practice areas to promote, and develop specific strategies for those groups to follow over the following six to nine months.

Mergers and large lateral moves are vitally important to firms’ future success, and present significant challenges in light of the multiple layers of communication involved. We recommend John’s article for any firms or lateral groups that want to make the most of their big moves. Show less

Representing on LinkedIn without Advertising or Marketing as Mike and Lori speak with Viveka von Rosen and John Hellerman of Hellerman Baretz Communications, about how they help real estate professionals, finance professionals and others that have to be cautious on how they present themselves on LinkedIn.

A feature written on John Hellerman, "The Perpetual Forward Thinker."

John Hellerman's presentation from the 2010 AAM Summit in Washington, DC.

Presented by John Hellerman to the Legal Marketing Association Capital Chapter on January 15, 2009 in Washington, DC.

John Hellerman quoted in a piece by Steven A. Meyerowitz.

John Hellerman featured as the Agency Executive of the Year.

A piece wrriten by John Hellerman and Maggie Schmerin.

Presented by John Hellerman at the Southeast Legal Marketing Association Conference on September 19, 2008 in New Orleans, LA.

John Hellerman's advice on how to rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table.

John Hellerman and Gary Klein's advice on how to attract lateral partners.

Presented by John Hellerman at Elevate08, the 22nd Annual Legal Marketing Association Conference on March 12th-15th in Los Angeles, CA.

Presented by John Hellerman to the Philadelphia LMA on January 16, 2007 in Philadelphia, PA.

John Hellerman's advice on how to get the biggest return on investment from your marketing dollars. Market your products - your lawyers!

Presented by John Hellerman to the Bay Area Legal Marketing Chapter on May 26, 2004.