Austin LaRoche

🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

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A small conference booth with all the expenses can run you at least $25K, but how do you make sure people actually come to your booth? What if you don’t have the budget for a booth? Have no fear, geofencing is here! Check out our nifty Event Geofence Calculator to figure out how much you need to spend to reach those coveted conference attendees during AND directly after the conference by reaching them with display ads across mobile and desktop: https://lnkd.in/eu4vVHAK #geofencing #programmatic #displayadvertising

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Hi LinkedIn friends, it’s Andy, author of Make Each Click Count and host of the Make Each Click Count Podcast. 📣 Google’s anti-trust lawsuits are heating up, and the outcomes could bring significant changes to digital advertising. For those of us running campaigns, it’s essential to stay ahead of the curve. In my latest video, I share insights into: ✔ The lawsuits’ focus on Google’s dominance in ad tech and search. ✔ Possible outcomes like platform separation or increased competition. ✔ Practical strategies to future-proof your advertising, like diversifying across platforms and leveraging first-party data. If Google’s ad tech evolves, so must we! Let’s adapt, prepare, and succeed in any landscape. 🎥 Watch the full video here:https://lnkd.in/gdm3V4FD 📩 Have questions about your advertising strategy? Let’s chat in the comments or connect directly. #DigitalAdvertising #EcommerceMarketing #MakeEachClickCount

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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The AI Overview in Google! What is it and what to do about it?! Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Rachel Hernandez of Next Net, where they grow brand exposure through organic reach. She gives the details about Google's AI Overview. Check it out and stay in the know! #drewdinkelacker #rachelhernandez #AIOverview #AI #googleaioverview 

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Robin Bonn from Co:definery helps agencies create a future-proofed, high margin business by creating their ‘Market of One’. Robin joined me on the Creative Agency Account Manager podcast and explains why the agency market isn't oversupplied, it's under differentiated. He shares how he is helping agencies define their market of one and accelerating their growth. We also discuss the challenges agency owners are facing right now and tips for how to remain positive in the current climate. Link to the full episode is in the first comment below 👇

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Thanks to David Donnan for this share earlier today. What are your numbers? 👉🏻 Prospects needed 👉🏻 Clients needed Client growth rates 👉🏻 mql / sql 👉🏻 Number of different types of marketing activities. 👉🏻 Activity Rates 👉🏻 Qualification Scores 👉🏻 Pitch Win Ratio 👉🏻 Time to Win -- The best agencies I know, know their numbers. So it makes perfect sense that professional athletes know theirs too. Be more like a professional athlete, play the odds game and look for marginal gain. It doesn't matter if your number is: 1 percent or 99% you just need to know it. Be patient, persistent and consistent. Play the long game. Tomorrow is the start of H2 the road to recovery for all agencies struck hard over the past few months. It's a game of two half's..... You got this! A new set of numbers for a new bounce back! I gotcha....

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5 scroll-stoping DTC Ads to add to your swipe file 👇 Thesis - Louis Deveaud, Dan Freed, Molly Murphy, Gabriel Marcial hims & hers - Ashley Castellanos, Erika Brooks, Preston Lee Bulk™ - Billie Bradberry, Lucia Castielli, Emilia Steffen, Adam Rossiter Füm - Daniel Ogden, Patrick Orr, Mark Debnam Tempo - Ilyssa Russ, Richard Wu, Moawia Eldeeb, Payten Carroll Need new ad creatives for your brand? → Try an unlimited design subscription 🪄 #dtc #graphicdesign #swipefile

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AARON ADAMSON & ALEX POLAMERO: 🔥🚀 The Importance of Holistic Profit Measurement in PPC Campaigns 🚀🔥 Exciting discussion alert! Dive into the world of PPC profitability with this Q&A with Aaron Adamson and Alex Polamero. Separate no more! We're shifting gears to a holistic tracking approach for PPC campaigns. From proving profitability to scaling up spending, we're all about maximizing that profit margin while complementing other marketing channels. Our ecosystem of technology, including PPC and CRM tools, is designed to boost profitability like never before. Collaboration is key! We're teaming up with sales to deliver results and drive growth at lightning speed. Email marketing, anyone? Let's convert those leads, increase customer lifetime value, and support the profitability of PPC campaigns. No more silos! Let's break down those barriers and create a seamless, data-driven ecosystem for all promotional channels. Join the revolution! Embrace a holistic, profit-focused approach to PPC campaigns for maximum success. 🙌💸 #PPC #Profitability #HolisticApproach #MarketingEcosystem #SalesCollaboration

Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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AARON ADAMSON & ALEX POLAMERO: 🔊🚀 DIVE INTO THE WORLD OF PAY-PER-CLICK ADVERTISING 🚀🔊 Ever wondered how PPC fits into your company's profit tracking system? This Q&A breaks it down for you! Key Point #1: It's all about the gross marketing profit, not just net profit. Calculate revenue generated from PPC and subtract media spend to find your profit. Key Point #2: Watch your PPC spend like a hawk! Overspending can lead to negative profit. Find that sweet spot between revenue and spending for success. Key Point #3: PPC is a piece of the larger marketing puzzle. Combine it with SEO, email, and more for maximum impact. Scaling efforts across channels can be tricky but essential for profitability. Key Point #4: Integration is key! Align messaging, landing pages, and sales efforts to amplify your PPC results. Consistency is key in a multi-touch environment. Key Point #5: The end goal? Optimizing revenue and profits across the board. Think of PPC as a vital piece of the marketing strategy puzzle, contributing to overall success. 🌟 Don't miss out on understanding the role of PPC in your company's holistic profit tracking system! 🌟 #PPC #MarketingStrategy #ProfitTracking #IntegratedMarketing 🚀📊

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Stop treating martech vendors like trusted advisors—they're not. Why do so many marketers act like they're your friends? These companies are not your trusted advisors, they’re not your partners, and they sure as hell aren’t sitting around strategizing about how to make you more successful. They’re trying to sell you a product, period. Yet somehow, we’ve fallen into this delusion that martech vendors are here to guide us on our marketing journey like a wise, benevolent sage. Let me break it to you—they don’t give a damn about your pipeline, your ROI, or your KPIs unless it helps them hit their quota. Martech vendors are salespeople. And like any salesperson, their ultimate goal is to get you to sign on the dotted line. Whether it’s for their CRM, their automation platform, their shiny new AI tool—it doesn’t matter. The bottom line is they exist to sell, and every interaction you have with them is designed to move you toward that sale. That “personalized demo” you just had? It wasn’t tailored to your needs—it was scripted to hit the same talking points they’ve used on a hundred other companies this week. That “free trial” they’re offering? It’s not a gift—it’s a hook to get you dependent on the product before you even realize you don’t actually need it. Here’s how it works: Step 1: They convince you that your current tech stack is inadequate. Step 2: They manufacture a problem you didn’t even know you had (oh, you don’t have predictive lead scoring?!). Step 3: They position their product as the magical solution to this problem they just made up. Before you know it, you’ve bought into a tool that costs more than it’s worth, overcomplicates your processes, and adds another line item to your budget without driving any real impact. Quit putting these snake oil salespeople on a pedestal.

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Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

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Interested in improving the effectiveness between advertising and product packaging? This episode is for you! timestamps and links below. Our Guest Ella Ward Sr. Marketing Scientist Ehrenberg-Bass Institute Apple Podcasts: https://lnkd.in/gvqYQ5a9 Spotify: https://lnkd.in/gaN9hgT9 YouTube: https://lnkd.in/gpaNatDr Timestamps: 0:50 - Introduction to Ella 3:31 - Path to becoming a Marketing Scientist @ Ehrenberg-Bass Institute 4:28 - Ella’s areas of research 5:23 - Visual cohesion across the brand portfolio 6:40 - The scientific revolution happening in marketing 8:39 - Marketing science matters because the real world is a very weird place 10:33 - Data-driven vs. Evidence-based marketing 13:05 - Using science to lead change 16:40 - Bloodletting & changing paradigms 18:30 - The difference between brand books and Distinctive Brand Assets (DBA) 20:44 - Making brands available & linking brands to memory 23:22 - Brand management isn’t about policing, it should be fun 26:45 - Rebranding? Know what assets trigger the brand 29:20 - How effective are your DBAs at triggering memory 30:52 - Why characters are more memorable than other types of distinctive assets 34:20 - Rebranding? know the strength of your distinctive assets 36:15 - Adding to your distinctive asset pallet - Ikea voiceover 39:10 - Hagen-Dazs case Study 39:40 - Package colors used to signal variety aren’t often effective 43:17 - The danger of using color to signal variety 45:38 - Prioritize your branding over color signalling 49:43 - Decreasing product packaging types to improve advertising efficiency 51:00 - Cohesive branding improves the bottom line 53:17 - Differentiation v. Distinctiveness in product packaging 58:25 - Packaging Services 1:01:45 - Post-pod with V and Marc Background Research & Literature: How to signal product variety on pack https://lnkd.in/gMPdpBuJ Coloured by numbers? Pack images get tick of approval to make product varieties stand out. https://lnkd.in/gW4Zr3Cv Assets with the most potential for uniqueness https://lnkd.in/gawAr9Th Distinctive assets https://lnkd.in/gvS2HCka Hagen-Dazs Packaging https://lnkd.in/gzNSkPUN

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The PR landscape has shifted almost as quickly as Neo learned kung fu when he entered the matrix. 🕶️ ⚡ 💻 How in the world can you keep up? Kate Johnson, MBA, VP of PR at BLASTmedia, breaks it down for us on a recent episode of the SaaS Half Full podcast. She covers: 🧠The evolution of PR: Storytelling still reigns, but the "how" is different. 🧠Building authentic connections with millennial buyers who crave genuine stories. 🧠Metrics that matter: How to measure PR success beyond coverage in 2024. Don't get left behind! Tune in to learn how to thrive in the modern PR landscape. Check out her episode via the link in the comments!

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