Will Fleiss

▶ Easy copywriting trick... Helping your audience understand if your offer is right for them can increase conversions, and I love the verbiage Monica Badiu shared in this clip. Hear our full conversation, "6 Ethical Ways To Get Your Audience To Buy Now” (link in comments), and let me know what you think. 😀

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𝙈𝙤𝙣𝙙𝙖𝙮 𝙛𝙪𝙣: 𝙩𝙝𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙏𝙖𝙧𝙤𝙩 𝘾𝙖𝙧𝙙 𝙧𝙚𝙖𝙙𝙚𝙧. Shout to HubSpot and the Hustle team for dropping this fun nugget near the bottom of this morning's newsletter. Drop your public profile URL in and let the program analyze you. Let it see right into your soul. I got 𝙏𝙝𝙚 𝘾𝙝𝙖𝙧𝙞𝙤𝙩 -- what about you? https://lnkd.in/gdNm_gHc

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After seeing and hearing a few issues with Gmail lately, here's a quick tip for Email Marketers to avoid panicking (just yet) over a low Open Rate. 🤓 If you notice a dip in your open rates but your click-through rates (CTR) are steady, it could just be that your open is not being tracked. Gmail often clips emails that exceed 102KB in size, hiding the full content behind a “View entire message” link. This can mess with how email service providers (ESPs) track opens. To avoid this, use tools like Aboutmy.email to check your message size and make sure you are below the threshold. If your open rates are still lower than expected after reducing the size, you might be dealing with a deliverability issue. Make sure to add your domain to Google Postmaster Tools to monitor delivery errors, and spam reports. From my experience, 9 out of 10 times there are not "deep" deliverability issues, just an accumulation of bad email practices. ✉ #EmailMarketing #Deliverability

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Thanks to David Donnan for this share earlier today. What are your numbers? 👉🏻 Prospects needed 👉🏻 Clients needed Client growth rates 👉🏻 mql / sql 👉🏻 Number of different types of marketing activities. 👉🏻 Activity Rates 👉🏻 Qualification Scores 👉🏻 Pitch Win Ratio 👉🏻 Time to Win -- The best agencies I know, know their numbers. So it makes perfect sense that professional athletes know theirs too. Be more like a professional athlete, play the odds game and look for marginal gain. It doesn't matter if your number is: 1 percent or 99% you just need to know it. Be patient, persistent and consistent. Play the long game. Tomorrow is the start of H2 the road to recovery for all agencies struck hard over the past few months. It's a game of two half's..... You got this! A new set of numbers for a new bounce back! I gotcha....

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Hiring a PMM?? 🤔 If you're wondering who should be your startup's first marketing hire, this piece is a must-read. 🌟 In his insightful article, Matt draws from his extensive experience building marketing teams at industry giants like Atlassian, Intercom, and Loom. He advocates for starting with a product marketer and explains why this role is crucial for a startup's early stages. 💡 Key Takeaways: 🔵Product marketing is foundational: It helps communicate the value of what you've built, ensuring that customers stick around after their initial visit. 🔵Traits of top product marketers: Exceptional communication, curiosity about product and market, storytelling prowess, analytical skills, and deep empathy for customers are just a few traits that define the best in the field. 👉 Whether you're a founder looking to make that crucial first marketing hire or someone interested in the intersections of product development and marketing, Matt's reflections offer invaluable guidance. #ProductMarketing #StartupHiring #MarketingStrategy #Leadership #BusinessGrowth

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Affiliate Marketing can add P 100K one time or P 40K/month to your wallet. Learn how in this 61 page preview of my latest book. https://www.rfr.bz/lmht60i

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Trust is such a key component to the DTC Space and Creator Economy... But you can't scale trust, you can only build it up. What we've recently realized is that client acquisition has to be laid on the foundation of referrals. You can definitely have a good cold outbound system and perhaps even a paid ads acquisition channel. But nothing is as great as a referral. The closing percentage is just unmatched. The trust factor that I'm talking about isn't on 'the results and ROI you get for your clients'. I'm mainly referring to what your best interests are for the people you meet. Example: We hosted an event for 250+ Brands(all leads for the agency) and 400+ Creators in August. Out of that event alone, I've made at least 100+ intros since. We've pitched 1 brand for our own agency. The reason for this is because we only felt like that 1 brand was a perfect fit. The counter argument would be that we're leaving a ton of money on the table by not asking for referral fees or keeping the lead to ourselves. But that's what breaks trust. What we should prioritize is the person/brand's best interest. Lots of doors/opportunities have opened because we've said: "Hey, it doesn't seem like it may be a great fit at the moment for us to collaborate... But I know exactly who can help" By providing value in their best interest, it adds so much trust that they know who to rely on when they have a referral lead or when when it makes more sense in the future to collaborate. I'm pretty sure this applies for all industries. But the point: Be a connector, and you will be connected.

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Crissy Saunders at CS2 posted on LinkedIn: Not all agencies are a good fit or cannot provide what an org really needs. This is especially true when it comes to #ABM. Davis Potter (CEO at ForgeX) even posted a couple of months ago: Seeing “ABM Services” on an Agency’s Website Does Not Mean They Can *Actually* Support Your Needs and Drive Revenue Growth. He mentioned that the smoke and mirrors show of newly formed “ABM agencies” and large conglomerate firms slapping on “ABM services” is increasing at an alarming rate…And even the agencies that are well poised to support ABM have unique niches, strengths, and capabilities. At Personal ABM: An Account-Based GTM Firm, we categorized ABM firms into 5 buckets: 1. Bolt-on ABM Agency Firms 2. Managed ABM Tech Providers 3. Account-Based Demand Gen Firms 4. Marketing Focused ABM Firms 5. Account-Based GTM firms like Personal ABM: An Account-Based GTM Firm In the video linked below, we discuss the 5 ABM agency categories in detail including the strengths, weaknesses and when you should use the different types. https://lnkd.in/eHcd8Px6

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The CBO is learning from your customers CONSTANTLY in order to make your ads successful and make your money go further. Do you really understand what this means? Understanding this and knowing how the CBO works is going to be key to pushing out successful ads and learning about YOUR customers habits in relationship to your brand. 🔑

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Brands are enamored with AI content tools. For the wrong reason. Sure, AI can crank out a month’s worth of content in a snap. But quantity isn’t the problem most brands need to solve. 👉 It’s consistency. I’ve been in the marketing game for 30+ years. Worked with some of the biggest brands in the world. Some of the smallest. And lots in between. The one problem they all share? 👇 Inconsistent messaging. Big brands have siloed teams running amok with content creation. Small brands manage to do the same thing with just a few people. In both cases, buyers are left to navigate a maze of mixed messaging at every touchpoint on every channel. In the old days, we’d spread a new client’s print ads, marketing collateral, and sales materials out on the conference table. Without fail, it would be a disjointed mess. Today, it’s all digital. And it’s still a mess. But smart brands are getting wise. They aren’t just using AI to spit out more. They are developing original content with compelling, customer-centric messaging ... infused with competitive positioning ... dripping with thought leadership... And then using AI to remix, recycle, and repurpose it. With consistency. If any of your content is off-brand, off-strategy, off-message... creating more of it isn’t the answer. Start with great content. Then multiply it with AI. I’m Carter Edsall and I help B2B brands scale by doing the right things, in the right order.

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Mr. Miyagi’s Two Rules on GTM for 2025 1) Brand is what your clients and prospects say about you when you are not in the room. The more positive conversations being had, the more you will grow in 2025. 2) First learn rule #1

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The KING of Marketing: Monsieur Click. Over the last 12 months, they have empowered countless small businesses with detailed reporting and analytics tools. I dove into their success strategies to uncover how they optimize marketing campaigns through data-driven decisions. Their approach helps businesses allocate resources effectively and drive better results. Share your thoughts on how data has impacted your business! Visit our website: https://monsieurclick.com #marketing #digitalmarketing #webdesign #seo #socialmedia #reputationmanagement

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My advice for standing out in a crowded market: Wear three ties to show people you're "tripling down on ROI". Ready to triple down on your ROI? https://lnkd.in/e7CMpgr8

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Still have doubts about if you’re site is ready for BFCM? Get your hands on our FREE CRO Playbook. I’m sure there a few important tweaks you could make before the big day. This playbook will give you direction and help you uncover those issues. Here’s what’s inside: → Quick Wins: Instantly boost conversions with our proven tactics. → Save Hours: Skip the trial-and-error and go straight to what works. → Proven Playbook: Learn the strategies top brands use to dominate their markets. → BONUS: Metric on Fire Report: Find the data point holding you back in GA4, and learn how to fix it. Don’t let Q4 slip by… Comment PLAYBOOK to join the brands already seeing game-changing results.

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10 reasons your CRO efforts fail: (and how to fix them for better results) Improving website conversions isn’t easy. But when things fall flat, it’s usually one of these reasons: 1. You’re chasing A/B tests like they’re silver bullets. Instead, focus on big, impactful changes first. 2. Your website is too slow. Visitors are impatient. A 3-second load time feels like an eternity. 3. You neglect mobile users. Half your traffic is on mobile - yet your site is desktop-first. 4. Your copy doesn’t connect with the audience. It’s clever but doesn’t solve their pain points. 5. Your CTAs are weak. “Learn more” doesn’t inspire action. Make it clear and compelling. 6. You’re ignoring heatmaps and session recordings. These tools reveal where visitors get stuck. 7. You focus on looks, not functionality. A beautiful design doesn’t convert if the UX is poor. 8. You’ve buried your value proposition. If they don’t know why they need you in 5 seconds, they’re gone. 9. You’re driving traffic to a bad landing page. You invest in ads - but where do visitors land? 10. You assume, instead of listening. When was the last time you spoke with a real customer? Here’s how to turn it around: 1. Prioritise changes that impact conversions, not aesthetics. 2. Run speed tests and optimise images, code, and hosting. 3. Design mobile-first - then optimise for desktop. 4. Write copy that speaks your customer’s language. 5. Test CTAs that drive urgency and value. 6. Analyse heatmaps monthly and refine based on insights. 7. Focus on a seamless UX - not just pretty visuals. 8. Highlight your value prop above the fold. 9. Create dedicated, high-converting landing pages. 10. Schedule regular customer feedback sessions. Website optimisation is a journey. Not a project. What would you add to the list? #cro #shopify #dtc #ecommerce

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A lead is a lead is a lead. It's easy to point fingers and blame channels for "not working." It's harder to look at core issues like product-market fit, messaging, or systems/process. You can make any channel work with enough thoughtful intention, testing, and iteration. Including content syndication. Every channel serves a purpose, and content syndication's role in acquiring first-party data. If you have an email nurture machine, content syndication can be a game-changer. But if you're taking leads "off-the-shelf" and have sales immediately follow up, you're right! Content syndication doesn't work. A lead is NOT an SQL. It's not even an MQL–MQL is tricky business, but that's a separate video. Any ⭐ new ⭐ leads we generate from ANY channel are not REMOTELY sales-ready unless the customer requests a demo–at that point, they're probably already in your database, having done a trial or downloaded a technical whitepaper, not making them new. Heidi Ramich, anything to add? Until next time. #B2BMarketing #TechMarketing #ContentSyndication #ChannelMarketing

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One question that comes up when we're helping agencies implement outbound: "Should the outreach come from the owner [or some other senior person]?" It depends. Will the owner get more and better prospect meetings? Yes. But that reason alone is not good enough since leading sales is important and takes a lot of time and energy. Here is a checklist we use to identify the right person and ensure they're set up to be successful: [ ] Ownership. Is the stakeholder excited to be leading sales efforts or is it a chore? Did they step up or are they being conscripted? [ ] Bandwidth. Can the stakeholder devote a significant portion of their time to new business efforts, regardless of ops and fulfillment pressures (even if the sales role is not full time)? As the "face" of outbound campaigns, this person will be on lots of calls and will continue to be involved in the sales process, even if others assist. [ ] Value. Can the stakeholder teach and offer insights to a prospect? After glancing at their LinkedIn profile, would a skeptical brand-side decision maker want to talk to them? (this one reason the traditional BDR model often falls flat for selling complex services). [ ] Incentives. If the stakeholder is NOT an owner or partner, is there an incentive structure in place when they close deals? Often an owner or partner checks all of these boxes, but not always.

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