Anthony Chiulli

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Questions: 1. Are your GTM ambitions matched by the performance of your sellers? 2. How do you bring speed, scale and efficiency while also reducing costs? 3. Is it time to re-write the old playbook?

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Boost your revenue by upselling to existing customers. 🚀 ZoomInfo Copilot notifies you about buying signals like funding changes, promotions, and research activity — helping you identify new upsell opportunities within your accounts. Ready to sell smarter and win faster with Copilot? bit.ly/4c6D1MA #ZoomInfoCopilot

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If you’re struggling to address churn and establish your cross-sell and upsell strategy, it’s worth assessing how your Customer Success team is aligned with sales. Getting those two functions on a shared cadence is a game changer for renewal revenue. This is a great read. https://hubs.li/Q02CSblv0

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📊 It’s not just about having data; it’s about having the *right* data. That’s what Hive found by adopting Gong Engage and Gong Conversation Intelligence. This powerful duo surfaced insights and next steps for John Furneaux and Hive’s sales team. They can now breeze through deals, navigate discovery calls with ease, and uncover more opportunities. The result? A 44% increase in meetings booked and 30% rise in sales opportunities. And that’s not even the full extent of Hive’s wins! Read about the rest here: https://lnkd.in/gh-7X7jG 

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Need a few tips to keep your email marketing team pulling in the same direction? RPE Origin CEO Ryan Phelan has a few ideas in his latest article for MarTech https://bit.ly/3ZdNQs0 #emailmarketing #emailtips #emailgeeks

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

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Interesting 2023 report from 6sense. Perspectives on the B2B buyer journey. Net/net know where your buyers are getting information and be there or influence that source or better yet - be the source they go to. https://lnkd.in/etMRdcAV

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I really enjoyed spending time with Tim Hines discussing how deep customer centricity can lead to innovative breakthroughs, no matter the size company! Take a listen and let me know what you think! And be sure to check out some of the other great episodes on the Marketing Starter Group podcast - some really great topics! #marketing #B2Bmarketing

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Aligning sales and marketing is crucial for business growth, but it's not always easy. I've always worked diligently to foster a positive and respectful relationship with sales teams. This article provides some helpful key steps marketing leaders can take to build a positive relationship between them and sales. Check it out to learn how to foster better sales-marketing alignment in your organization. https://lnkd.in/gugjVKPn

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If you are at INBOUND this week, you do not want to miss the interactive workshop led by the brilliant Emily Grotkin and Allie Eisenrich on data hygiene: ✨ Garbage In, Garbage Out: 4 Steps To Clean Data ✨ Learn how to get control - and keep control - of your data in HubSpot. Link in the comments.

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We asked thousands of marketers about top marketing trends like AI, data, and personalization. Want to know what's top of mind for industry leaders? It's all in our newest State of Marketing report.

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimisation Don't let fragmented data hinder business growth. Grab your copy: https://lnkd.in/em2p3Cqa #datadriven #measurement #marketing

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Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

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Get a CMO's opinion on the 9th State of Marketing Report. Read what Salesforce CMO Ariel Kelman has to say about our latest research drop by clicking below. Salesforce Marketing Cloud

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Ecommerce is evolving. How is AI impacting RFPs? Phillip Jackson & I dive into this topic in a new blog post and podcast. #ecommerce #rfp #ai #agencylife #futurecommerce

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Check out Salesforce Global Alliance leader Steve Corfield's WSJ article where he dives into the role of partner ecosystems in the AI era! Discover actionable ways businesses can harness this power to unlock AI's full potential and get insights from our partners Accenture and Deloitte.

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It’s #WebinarWednesday! Is geofencing part of your marketing strategy?    Join Waypoint Converts CEO TERRI SULLIVAN and special guests Jim Starr, VP of Brand Success, and Jason Kay, VP, of Digital Performance, with MediaOne, for an in-depth look at geofencing in this episode of Coffee with Waypoint and Friends. In this webinar, you will learn the following: - What is geofencing and why you should leverage it - Geofencing best practices - The difference between brand awareness and lead generation Watch it now! https://lnkd.in/ecBGZgxm

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