Anna Anisin

I've seen SaaS companies waste millions on acquisition. Meanwhile, their best growth tool collected dust. Their referral program. Here's the truth: Word-of-mouth still reigns supreme. Even in our digital age. My agency helped a client revamp their referral strategy. The results? • 15% boost in new signups • 25% lower CAC • 40% higher customer LTV The secret? We made it dead simple to share. We offered irresistible incentives. We tracked every metric religiously. Now, their customers do the heavy lifting. It's not magic. It's smart marketing. Are you leveraging your customers' networks? If not, you're leaving money on the table. Share your referral program wins below! 👇 #SaaSMarketing #GrowthHacking

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🚀 How Do Fractional CMOs Measure Success in SaaS? Fractional CMOs are becoming game-changers in the SaaS world, helping companies achieve big results with targeted strategies. But how do they measure success? 📊 From Customer Acquisition Costs (CAC) to Monthly Recurring Revenue (MRR) and beyond, this article dives deep into the KPIs that matter most in SaaS. You'll also learn: ✅ How to align KPIs with business goals. ✅ Tools and benchmarks to track metrics effectively. ✅ Real-world case studies of growth and retention success. 💡 Whether you're a SaaS founder, marketer, or just curious about data-driven strategies, this is a must-read! 👉 Check it out now: https://lnkd.in/g3gD6f3r #SaaS #FractionalCMO #KPIs #GrowthStrategy #SaaSMarketing

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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When early-stage startups don't have the budget to hire the experienced product marketing leader they want to, I recommend a hybrid, best-of-both-worlds approach hire an experienced, fractional PMM leader to build and execute a strong GTM strategy that will serve as your startup's PMM foundation + hire a full-time PMM to take the reins and continue the work, after that foundation is built ---- if your startup is a car and GTM is a race then the experienced fractional PMM leader builds the car from scratch - giving you a solid engine, body frame, electronics, airbags, etc. + the PMM drives the car that's built and modifies it along the way, adding nitrox and air scoops, changing the exhaust, tuning up the engine, adding racing slicks, changing the brakes, adding spoilers, painting it a wicked ruby red, and more That way you get the best of both worlds and you win the GTM race 🏎

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The GTM Podcast just hit the top 1% of podcasts! I'm honored to be among their top 25 listened to episodes, particularly humbling when listed among names of so many world class GTM minds like Lars Nilsson, Eric Gilpin, Samantha McKenna, Katrina Wong, Ang McManamon, Adam Schoenfeld, and so many more. GTMfund has assembled some of the best minds in GTM, be sure to check out GTMnow to learn from their experiences. If interested, I talk about building teams and cultures and managing through different stages of growth —— you can find a link to the podcast in the comments below.

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Despite tightening marketing budgets, in-person events continue to be a core marketing channel for B2B SaaS companies. According to Sagefrog Marketing Group, LLC, in person trade shows and events are the leading area of marketing spend for 2024, with 38% percent of respondents saying that exhibiting or sponsoring in-person conferences will be a tactic they employ. It’s clear marketers understand the value but with budget pressures and a move towards efficient and sustainable growth, 41% say the pressure to prove the value of their marketing efforts is high. For events in particular, justifying the spend and proving the ROI is more important than ever. In our latest blog post, we look at the different ways to sponsor events, why events remain a core B2B SaaS marketing channel, and run through three ways to measure the ROI of your event marketing efforts. Blog post first in comments section. How are you measuring ROI for Events? #Events #conferences #ROI #marketing #saas #B2B #saastock2024

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I shared my thoughts with Dom Nicastro before #Opticon which were quoted in his coverage of the event for CMSWire. The article itself gives a great overview of the announcements at the event and where Optimizely is going. Having attended the event, I'm even more excited on where they're going. Opti CMS 13 is expected in Q2 2025 and will bring parity between PaaS and SaaS for headless and Visual Builder. Adding #headless SDK's for #NextJS and other frameworks will make it easier and faster to get value from headless architecture. And the previews I saw of actually integrating in Experimentation and Personalization right into Visual Builder will make it a very compelling offering. Given all this, the inflection point where a majority of new Opti builds will be headless instead of .Net based is pretty close if not here already. Besides that, I was really impressed with the rest of their suite. #CMP was a stand out, especially around Opal and it's use of AI. The dashboarding capability of their latest acquisition NetSpring and what they've been able to do to correlate experimentation results with other KPIs is impressive, especially considering they've only been working on it for 4 weeks. Really bullish about Optimizely coming out of Opticon. At Altudo, we'll be sharing our takeaways and thoughts on strategy coming out of the event in a webinar in a couple of weeks. You can sign up here: https://lnkd.in/er6t7CVe

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When discussing the B2B #buyingcommittee more and more #millennials are now positioned as key stakeholders if not the actual decision maker. Some sources say between 50-64% of the #b2b #buyinggroup of your GTM solution or software are in between the current ages of 28-43. Fortune published an article 7 weeks ago breaking out the Millennials into 4 unique types. Learn more here: https://lnkd.in/eRAVJFFb #strategy #b2bmarketing #psychographics

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This week we have Linda Lian, CEO & Founder of Common Room on The GTM Podcast. We covered a lot of ground including: 1. The evolution of customer intelligence from intent data to signal-based selling. 2. Why a modern go-to-market approach requires moving beyond legacy systems. 3. How you can unify siloed data to enable a 360-degree view of the customer. 4. Lessons learned from scaling innovative products and go-to-market motions at AWS. 5. Strategies for recruiting exceptional talent and building a customer-centric culture. 6. The power of cold outreach and persistence in finding the right co-founders. 7. Tactics for capturing untapped revenue by leveraging existing customer signals. Have a listen wherever you 🎧 to your pods.

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Great dinner and discussion on the cutting edge of outbound automation and signals. Two nuggets from the discussion: 1) Email deliverability is especially critical for GTM motions with large scale outbound automation (usually selling to SMBs and wide TAM). There doesn’t seem to be a silver bullet, and banking on one deliverability vendor / approach is risky. 2) Bulllish on signals and automation for up-market GTM motions, but needs to be done thoughtfully. Likely keeping reps in the driver’s seat and less end-to-end automation.

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GenAI has made it so easy to create content...so the only path forward to differentiate your content is to focus on quality. Winware makes it easy to capture feedback on your content from your target persona. DM me if you want to try it for free.

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How does AI support creativity in Marketing? I contributed to a compelling discussion with other peers in this article from TechPros.io. The key is allowing your teams to experiment. To find time savings by breaking tasks down is one way to use AI but it also supports teams with their creative ideation, if it's used with the right prompts and for the right tasks. Read the full article: https://lnkd.in/exGCWKtc #ai #marketing #leadership #marketingtools #creative

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I scraped 300k agencies. I’ve got things like their service, country, headcount, and more. You can filter the google sheet for “ad agencies, <100 people, in United States.” Drop in your favorite enrichment tool, grab your emails, and you’re good to go! Apollo and Zoominfo don’t have filters for “industries” like agencies. This crucial first step gets you the right companies so can write targeted cold emails. Preview it here! https://lnkd.in/dSFFaQJf

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Bad #marketingops: - Undocumented processes  - Too many tools - Constant fire drills  - CMS and systems littered with hacks and work arounds - Limited resources supporting GTM motions Bada$$ #marketingops: - Clear definitions and process documentation - Lean, purposeful #martech stack  - Prioritized, quarterbacked project management - Right mix of internal/external expertise #opsenabledgrowth #demandgen #revops

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How can you drive growth with marketing that doesn't waste a lot of money and is profitable? In today's episode CMO Angela Frank shares strategies from her latest book on marketing ecosystems that helps marketers sell more by doing less. https://lnkd.in/eiMcmddN

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