Ann Gould Rubin

Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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If you are at the #MarketingProfs #B2BForum this week, make sure to stop by the Oracle Customer Experience booth to learn the latest on Oracle's #AI capabilities built into the Oracle Unity CDP and our Marketing Orchestration applications Eloqua and Responsys!

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Intent is inherently a human characteristic because it involves conscious decision-making, goal-setting, and the capacity for abstract thought. There's no shortage of debate about the risks and tension between AI and human intent (read: autonomous vehicles) but less about its value in designing better experiences for brands and organizations. My colleague Chidi Achara gives a great perspective on this and rebalancing the relationship between humans and machines in our latest IX podcast. Give it a listen and send us your thoughts.

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

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#IAB has some exciting projects underway with more initiatives planned for 2025! If you're keen on contributing to industry standards, best practices, and playbooks, we invite you to get involved. While most groups are exclusive to IAB members, a few are open to non-members. Committees and working groups are solely for IAB members, whereas task forces are open to all, with approval required for companies operating in the US. I am spearheading various groups: - Attention Task Force: setting industry standards in partnership with Media Rating Council - Terms & Conditions Task Force: establishing comprehensive digital advertising contract terms for platform agreements, programmatic buys, and maybe even updating of current Ts&Cs! - Digital Invoicing Working Group: defining standardized API requirements for billing - New Ad Portfolio Creative Standards & Specs: exploring new ad sizes and specs - Made for Advertising Guidelines for Publishers: minimizing miscategorization risks for publishers Jeffrey Bustos leads AI-related and retail / commerce media groups. Matt Shapo heads Audio/Podcast initiatives. Interested? Click here for more details: https://lnkd.in/eQJpesp3 Find out if your organization is an IAB member: https://lnkd.in/edTg4_6A

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Looking for insights into the power of authentic storytelling, the role of automation, and how to maintain a seamless omnichannel experience? Take a deeper dive with my contribution to the BEETc Martech Thoughts series here: https://lnkd.in/eDpJ-ESw

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Starting writing for CMSWire again -- Will focus on The Customer Journey, Digital Scale and Self-Serve and AI (have to write about it because everyone else is, eh?). Read, enjoy, provide feedback. #takeawalkonthewilderside

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Sharing a recent piece we pulled together. The competition for customers, and their expectations for CX is continuously increasing. If you haven't re-evaluated how you stand competitively in the CX space recently (especially post pandemic), you should. https://lnkd.in/gV3n85hx

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Sharing from #CMSWire- ICYMI a point of view on why agility is an important yet often overlooked capability for marketing teams. Learning and responding quickly to signals from your website ( along with other channels) requires giving your team the autonomy they need to make changes. It’s time to take control of your website experience- shift from writing IT tickets to building stronger connections with your website visitors.

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What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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Email marketing’s potential often outshines paid media, but are you measuring its full impact? Discover how a performance-driven #CRM approach can maximize #ROI and elevate your strategy by focusing on data, testing, and streamlined content in Merkle's blog: https://bit.ly/3TSPZ9s

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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