Andy Friedman

We put together a high production-value video to showcase the role our restaurant design software played in one of Europe's most exciting restaurant projects - Stone Brewing, Berlin. We showcased the staff and management of the facility and their vision, their manufacturer partners and the designer, Rolf Henke.

The team gave this major marketing conference a life online. With session recaps, video interviews, charts and plenty of social media, we amplified the reach and impact of the inspired presentations and discussions.

We have been ramping up our multimedia conference coverage. All you need is an iPhone and an iRig microphone and you're good to go! Oh, it does help to have a tripod.

The teams from New Equipment Digest and Material Handling & Logistics got an intriguing look at warehouse robots at AutoMate 2015. Tip: the iPhone can capture enterprise quality online video if you solve for things like sound and lighting.

We had an idea to attach a GoPro to the top of a power lineman's helmet at the 2014 International Lineman's Rodeo. We were able to get a lineman to use the camera to cover part of the competition. This was the first time the division I work for used a GoPro at an event.

How to take convention coverage for a trade magazine from dull to interesting? Go beyond the usual product photos and get contractors together for a little trash talk and some fun competition.

We wanted a bold new brand to reflect the dynamic market and powerful, exciting light therapy products we manufacture and sell. We engaged our own team and the highly-skilled team from NuVoodoo and the expert design services of a certain Julia Ensign. The resulting research, collaboration, planning and design ended up being magic. Our lead generation has increased and our brand has a whole new public profile.

Led the creation of a new media symposium covering the video streaming and cable TV industry for the established Broadcasting & Cable and Multichannel News brands.

They had previously focused their event strategy on the New York area. This new event was a "trial balloon" for the Southern California region, home to much of the innovation in the industry.

Worked with team to build the curriculum based on extensive industry research. Worked with key stakeholders to secure… Show more

Led the creation of a new media symposium covering the video streaming and cable TV industry for the established Broadcasting & Cable and Multichannel News brands.

They had previously focused their event strategy on the New York area. This new event was a "trial balloon" for the Southern California region, home to much of the innovation in the industry.

Worked with team to build the curriculum based on extensive industry research. Worked with key stakeholders to secure compelling speakers, led the creation of marketing materials, updated event website and tracked financial performance. Worked with Sales to secure sponsors.

Results: attendance budget for this new event doubled projections. It was standing-room-only. Sales & sponsorship budget was 35% above budgeted projections.

We laid the foundation for a series of these events in Southern California. Show less

Worked with partners at LinkedIn & Lynda.com to launch industry-leading Digital Marketing Certification program. Incorporated input from industry task force and special research project to construct robust offering that allows marketers to validate and socialize their skills and for employers to mitigate hiring risk. It was the first of a series of new certification tracks for the AMA.