Andrea Pass

Let’s dive into this week’s Association Insights video, tackling one of the evergreen questions association communicators always have: How do I get more reporters to attend our event? 🎤 Make It Newsworthy: Highlight unique angles, exclusive access or significant industry developments that resonate with your audience. The more relevant your event, the more likely reporters will see value in attending. 📧 Personalize Your Outreach: Skip the generic press releases. Tailor your invitations to individual reporters, referencing their past work and explaining why your event is relevant to them. ⏰ Time It Right: Send out invitations well in advance, but not too early. Follow up closer to the event with additional details or exclusive opportunities. 🎁 Offer Unique Incentives: Consider one-on-one interviews with key speakers, access to exclusive content or behind-the-scenes tours. Unique offerings can make your event more appealing. 🤝 Build Relationships: Share valuable insights and be a reliable resource year-round. Strong relationships increase the likelihood that reporters will prioritize your event. By focusing on these strategies, you can boost your chances of getting reporters to attend and cover your event. 💬 How do you get reporters to attend your events? Share your tips in the comments! #AssociationInsights #EventPR #MediaRelations #OnWrdUpWrd #Communications

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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🚀 Crafting the Perfect Subject Line for Media Pitches 🚀 In today’s Association Insights, I’m zeroing in on a crucial element of PR success: the subject line of your media pitch. Why is it so critical? Here’s what you need to know: 1️⃣ Clarity and Relevance: Ensure your subject line is a direct reflection of your email's content. A straightforward subject makes it immediately apparent to reporters that your pitch aligns with their interests. 2️⃣ Brevity is Key: Keep subject lines to 1-5 words. This conciseness is not only effective for visibility on mobile devices but also respects the reporter's need for efficiency. 3️⃣ Convey Urgency and Value: Use impactful words like 'introducing,' 'new,' or 'exclusive' to grab attention and highlight the importance of your content. 4️⃣ Continuously Test and Refine: Employ A/B testing to discover which subject lines perform best, allowing you to enhance your media outreach strategies. A compelling subject line can make the difference between an opened email and one that slips through the cracks. It's your pitch's first impression—make it impactful! 💌 What are your top tips for writing effective subject lines? Share your insights below! #MediaPitching #PRtips #AssociationInsights #OnWrdUpWrd #PublicRelations #CommunicationsStrategy

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Thanks to Tressa Robbins, our VP of Customer Success, for summarizing the importance of reviewing your service providers in Q4. A very good read for anybody!

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Are you leading market development funds on the table? Or having difficulty securing it from a vendor? Tonya Gentry with some great tips for finding and using #MDF as part of your marketing strategy. Read more in this #CompTIACommunity blog.

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Mapping out your 2025 conference schedule? This is the time of year for many to start thinking about the spring conference calendar. Check out Prosek's primer on leveraging digital and networking strategies to maximize your engagements: https://lnkd.in/eS6dKigs

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Want to learn how to tailor your messaging for diverse markets and enhance your brand's local impact? Here are some of the ways to do just that. https://ow.ly/uObX50SSNS8 Think Global, Act Local! #PRStrategy #Localization #BrandAwareness

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How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

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There is nothing more powerful than the mighty press release. Trusted with wide reach, it puts your message in play. Even better, you don't need to wait for big news—go ahead and share your views, insights, predictions, and more. Your story can travel far on the wings of a press release. Click here for today’s short answer to a big question: https://bit.ly/4cc6bJf #StrategyBits #TechPR #TechnologyMarketing #BigQuestionAnswered #PressRelease

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I always say that if I had to do my career in TV news over again, I'd be a producer. At Cleary Strategies, we think like producers every day as we develop pitches on behalf of our clients. Take a listen to why this is so important on this recent episode of PR's Top Pros Talk with Doug Simon. #ClearyStrategies #DontMissTheMoment

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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As small and medium-sized companies, your agility allows you to adapt and innovate, setting an example for larger enterprises to follow. Start implementing these content marketing strategies today and watch your brand grow alongside a healthier, more sustainable world. https://lnkd.in/gTN7y3xi #sustainabilitycontent #ContentMarketing #contentstrategy #contentagency #copywriting #copywriters

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The first quarter of 2024 showed that the pace of pharma deal making is likely to continue. Rarely is there a focus on the role communicators play in maintaining corporate reputation throughout these important milestones. Syneos Health Communications brought together a group of industry experts to share perspectives on where communicators need to be and when, predictable scenarios to prepare for and the critical role of trust and humanity. A link to the PRWeek summary of the closed-door session is below. #healthcare #communications #publicrelations

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Today, crafting a speech requires strategic thinking and precision writing in order to make a lasting impact long after the actual speech is over.  You have to consider your: 📢 Business objectives 📢 How you want to present yourself 📢 Audience response and more I'm thrilled to welcome Maria Lilly to PR Patter today, May 29th at 9:30am ET for a conversation on The Art Of The Speech. Join the conversation! #publicspeaking #communications

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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My latest in PRNEWS: how to manage a negative article. Not all coverage is going to be positive, and every organization out there will eventually find itself on the receiving end of a negative piece. It can be frustrating and stressful, but there are several steps you can take to improve the situation, especially if you get a heads up an article is coming and have an opportunity to engage in advance. Read on for 6 tips as well as some comments on the infamous “no comment.” #PR #crisiscomms #VoxusPR

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In B2B sectors, the buying process often involves significant education of the potential customer. A big part of your PR effort should be to deliver content through earned media channels that provide valuable, insightful, and educational material that guides customers through the buying journey. By focusing your PR efforts on helping your customers during a purchasing decision, you can effectively shorten sales cycles and enhance conversion rates. Learn more about how B2B publicity is changing public relations for the business-to-business sector: https://lnkd.in/gFhtFTPw #B2BPR #ContentMarketing #PRStrategy #EarnedMedia #RankinPR

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Great advice for marketers from Kurt Uhlir on how marketers can communicate value to the C-suite. Have you tried Kurt's approach? How did it work for you? Check it out and share the video below! #marketing #marketers #CMO

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