Anatole Ashraf

Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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"Top-of-funnel content doesn't convert." And other lies costing you sales 🤥💰 New Slice & Dice Ecom Podcast episode: "How SEO Intersects with Your Full Content Funnel" 🎙️📊 Mapping the journey from browser to buyer: - Full-funnel content strategy decoded - Matching keywords to buyer journey stages - Content evolution across the funnel - SEO's role at every touchpoint - Real success stories that prove it works Time to stop treating SEO and content as separate entities. Tune in on YouTube and learn how to build a conversion machine that Google loves. #SliceAndDiceEcom https://lnkd.in/e9kBdZ6s

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Are you confused by intent data? You're not alone! This article by Scott Gillum explores why B2B marketers get mixed signals and how to leverage your own engagement data for better targeting. Instead of chasing prospects who may not be ready to buy, focus on the content your audience truly values. #b2bmarketing #marketingstrategy #intentdata #engagementdata

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HubSpot Pricing 2024: Best Plans, Features, and Costs Detailed - Discover the latest HubSpot pricing for 2024, including key takeaways, plan comparisons & hidden costs. Our HubSpot buyers guide ensures you maximize your ROI with #HubSpot. https://bit.ly/4eyeMbX

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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Find out why repurposing content is such a powerful tool for content marketers today. Our new video breaks the process down into 5 easy steps. Start making the most of your content today, and find out how Rocket Content can help you build powerful, reusable content. https://ow.ly/rUff50STB5e.

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🚀 Here’s a powerful new BETA feature from HubSpot that can can really help you optimize your funnel. Analyze Lifecycle Metrics in HubSpot: Your Secret Weapon for Funnel Optimization Ever wonder how well your campaigns are moving contacts through the funnel? Now you can. With HubSpot’s Lifecycle Metrics, you can track exactly how your prospects are advancing from one stage to the next—from new lead to loyal customer. Here’s why you should use it: Full Funnel Visibility: By analyzing your contact lifecycle metrics, you can track how leads progress through each stage—subscriber, lead, MQL, SQL, customer. Curious about where your leads are getting stuck? Or which stages are converting best? Lifecycle metrics give you the insights you need. 1️⃣ Identify Bottlenecks and Opportunities: Track conversion rates between each lifecycle stage to pinpoint where leads might be dropping off and where there’s room for improvement. Use these insights to optimize your process and remove friction. 2️⃣ Tailor Your Outreach: Lifecycle metrics help you understand which stages need nurturing. Use this data to segment contacts and deliver personalized content that resonates at each step of their journey. 3️⃣ Optimize Every Touchpoint: Monitor lifecycle stage performance to see which touchpoints (email, call, webinar) are driving the most conversions. Refine your strategy based on the data and improve your overall campaign performance. 🏁 Here's How to Get Started: Navigate to Marketing > Campaigns in HubSpot. Select the campaign you want to analyze. Click Analyze, then go to Contact Lifecycle Metrics. Review metrics like new contacts, stage conversions, and drop-off points. Use filters to segment your data for deeper insights. Visualize your results with HubSpot’s easy-to-read graphs and charts. With these insights, you’ll have the tools to optimize your campaigns and move leads through the funnel more effectively. - Like this post if you found it helpful or insightful. - Follow Lead Love for more tips and insights on HubSpot. - Repost this to share with your network and help others. - Comment below with your thoughts or questions – We'd love to hear from you! #HubSpot #RevOps #MarketingAutomation #LifecycleMetrics #SalesEnablement #CampaignOptimization #LeadConversion

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Want to add one thing to your #b2bmarketing repertoire this week? Make it weighted revenue. Client Services Lead Ethan Paasch kicks off a new blog series with an intro to weighted rev -- what it is, why it works, and who should put it into play. #marketinganalytics

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Week 2: Hidden HubSpot Hackathon 💎 Sales forecasting is essential for predicting revenue, hitting targets, and smart resource allocation. HubSpot's tool gives you the insights you need to achieve all of this but... ➡️ How do you use the tool? ➡️ Where can you find it? ➡️ When should you use it? We've got the step-by-step guide you need, right here👇 https://hubs.li/Q02DRh7_0 #HiddenHubSpotHackathon #HubSpotHacks #HubSpotTipsAndTricks

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Do you know how your ad dollars are performing? Mediagistic’s new revenue analytics solution allows you to connect your lead data to revenue. It provides a 360 degree overview of how your ad spend is pacing, which channels are working, where your leads are coming from, how many of those leads become booked appointments, and more. That means no more guessing on where your ad budget is going and what it’s doing for you. Click this link to learn more and get started creating measurable results for your home services business: https://lnkd.in/eSuDmr68 #HVACmarketing #HomeServicesMarketing #PlumberMarketing #ElectricianMarketing #WindowsandDoorsMarketing

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Tired of Casting a Wide Net? Target High-Value Accounts with the ABM Funnel. Struggling to generate qualified leads in the B2B landscape? Traditional marketing tactics might leave you feeling like you're casting a wide net and catching very little. Enter Account-Based Marketing (ABM). This targeted approach focuses on a curated list of high-value accounts, fostering deeper relationships and increasing the likelihood of converting them into loyal customers. Here's a glimpse into the ABM funnel: 1. Identify & Research: Meticulously define your ideal customer profile and shortlist target accounts that align with it. Conduct in-depth research to understand their needs and decision-makers. 2. Expand & Personalize: Craft targeted content like case studies or webinars addressing their specific pain points. Utilize a multi-channel approach like personalized emails and social media outreach to grab attention. 3. Engage & Nurture: Build relationships through thought leadership pieces, personalized interactions, and demonstrating how you can address their challenges. 4. Advocate & Retain: Prioritize customer success with ongoing support and ensure they maximize value from your product or service. Turn satisfied customers into brand advocates to attract similar accounts. The ABM funnel is a continuous cycle. Analyze data and refine your strategy for maximum impact and ROI. #ABM #AccountBasedMarketing #B2BMarketing #LeadGeneration #TargetedMarketing #Marketing #Innovation #Funnel #LeadGeneration

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