Amy Benicewicz

Came across the below hub of AI business insights relevant to B2B professionals. This research, from multiple organizations, essentially ladders up to the same point: AI has become the standard in marketing.

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☠ Times up, campers! ☠ If you haven't exported your historic Google Analytics (Universal Analytics or pre-GA4) it will be deleted FOREVER. Tomorrow. Here's a great video option from Loves Data—a guy who literally saved my bacon in the transition to GA4 world. https://lnkd.in/gF6F6gyP #smallbusiness #manufacturing #tma #marketing #tipsandtricks

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Maximize Data Buying: Proven Testing & Optimization Strategies Discover effective methodologies for data purchasing, including impactful testing and precise optimizations. We emphasize disciplined approaches that rely on data to ensure your business remains unfazed while achieving accurate insights and results. #DataStrategy #TestingMethods #OptimizationTips #MarketingInsights #DataDriven #BusinessGrowth #SplitTesting #Analytics #PerformanceImprovement #EffectiveMethodologies

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One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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Similar to a website, at tradeshows, you can analyze data to see which messaging or content is engaging attendees, helping you decide what to improve, phase out, or expand based on their interactions. Watch the full episode: https://lnkd.in/gPqhkZYc Listen: https://lnkd.in/gh7Vti8c With featured guest Carmine DeFalco, President of Pixel Light Digital Media, Inc. You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms. #tradeshows #insights #data #messaging

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New features have been added to Analytics to help you make sense of your data. This article explores an overview of these new features and why they are important for your business. Continue reading: https://bit.ly/3Ytf3XE #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

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Analysis: Attribution Models Biased to Short-Term Effects https://ow.ly/eCsq50UfVAh

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New from us; making marketing's contribution clear and the benefits that flow from that. https://lnkd.in/grRYcuQe

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Revolutionizing Marketing Metrics with Advanced Analytical Techniques https://cstu.io/1b09ba #advertisingstrategies #marketingandadvertising #marketing #analytics #attribution

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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8 Ways to Stretch Your Digital Marketing Dollar in 2025 - Maximize your digital marketing budget in 2025 with the latest techniques in AI, retargeting, and quality content to boost ROI and drive growth. https://hubs.li/Q02-wcD_0

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If you haven't already done so, this is your sign to download my content operations white paper. If what you read does not align with how your team operates, contact me to learn more.

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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution https://lnkd.in/gcvB-sGV #ABM #Attribution #Marketing

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Explore the strategic advantages of scientific email testing with Jeanne Jennings on our latest podcast. Discover how meticulous testing can lead to a significant increase in ROI and why it's a critical practice for any email marketing professional looking to enhance their campaign results. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gM2uxWvY #EmailMarketing #BusinessStrategy #ROIEnhancement

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Explore the strategic advantages of scientific email testing with Jeanne Jennings on our latest podcast. Discover how meticulous testing can lead to a significant increase in ROI and why it's a critical practice for any email marketing professional looking to enhance their campaign results. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gM2uxWvY #EmailMarketing #BusinessStrategy #ROIEnhancement

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Are marketers wasting money on inaccurate user data? 📉 In this article, Ad Age explores the evolving landscape of data shared by prominent vendors, raising an important question: Is this data truly worth the investment? As it turns out, much of the data is either completely inaccurate or raises concerns about whether data vendors should even be storing it. So, what’s the alternative? One option is contextual targeting, which focuses on the content consumers are engaging with in real time, ensuring relevance and accuracy without relying on uncertain personal data. Discover Ad Age's findings here: https://lnkd.in/djZ8d_w7 #AdTech #PrivacyFirst #DataAccuracy

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