Kent Lewis’ Post

🚀 Want to stay ahead of the competition? 📈 AI-powered market research is the key 🔑 to gaining insights faster and smarter. 🤓 Discover how it can revolutionize your business with our latest blog post. 👉 https://lnkd.in/grhz9bba #AI #MarketResearch #Insights #SenderDigital

Tools and technology are only as effective as the people using them. Be smart about what AI can and can't do currently with your advertising and media. The hype seems to overshadow the reality of what's possible. Take steps now to assess and learn along the way. Have a solid data strategy and test various AI tools to see what's possible. #aimarketing #ai #datastrategies #dataandanalytics #vujadedigital

Artificial intelligence (AI) is revolutionizing numerous fields within the business environment, and market trend research is no exception. And yes, I’m talking specifically about trends because, with its ability to analyze large volumes of data and generate detailed and precise insights, AI has transformed the way companies understand and respond to market dynamics. In this article, I am going to try to explain what are the benefits of using AI, what are the challenges it poses and what is its impact on market trend research. https://lnkd.in/dwaUm98u #artificialintelligence #AI #marketing #digitalmarketing #business #marketresearch #marketinsights #insights #markets #markettrends #trends

Marketing’s AI era is here. But what does this future look like? A recent report surveyed 200 #CMOs across six industries in seven countries to reveal the challenges facing marketing teams when implementing AI beyond content creation to look at a complete system change for “more sophisticated decisions-making processes.” In fact, today “75% of marketers have not yet taken steps to prepare for measurement in a world without third-party cookies because they need guidance on how to take action.” AI will help “marketers generate, drive, and measure real business value within their organizations.” To make the right plays, AI-readiness is non-negotiable. So, are you ready?  The industry is changing. We must change with it. Here’s to leading and not lagging. 🔮 #Marketing #GenAI #AI  

Without robust data and brand identity strategies in place, none of the potential promised by AI-powered innovations are possible. These four things are necessary to fully embrace the potential of AI in marketing: 1. Optimize customer data and build consent into your marketing strategy 2. Smartly organize your data 3. Ensure you have the right talent in place 4. Put data to work using AI where it makes sense Be smart about what AI can and can't do. The hype seems to overshadow the reality of what's possible - at least for now. Take steps now to assess and learn along the way. #aimarketing #ai #datastrategies #dataandanalytics #vujadedigital https://lnkd.in/gVvfmicg

Be smart about what AI can and can't do currently with your advertising and media strategies. The hype seems to be bigger than the reality of what's truly possible currently. Assess, try new AI tools, and learn along the way. Having smart people who can evaluate hype from substance is key to your long term success. #aimarketing #ai #datastrategies #dataandanalytics #vujadedigital https://lnkd.in/gqDUKxMz

"This AI stuff is so great it's helping us drive revenue." -- A lot of marketers, probably. According to a study commissioned by Invoca, 95% of marketers plan to up AI investments in 2025. And that's because 94% of marketers say AI technologies positively impacted revenue in 2024. If you're in that 1%, send us a note. We'd love to chat. #ai #aiinmarketing #artificialintelligence #marketing https://lnkd.in/gvy3G4qb

Investing in AI Tools Leads to Better Outcomes for Marketers According to a recent study, 41% of marketers are using AI-driven tools for measurement and forecasting capabilities. More at: https://bit.ly/4b5zSf9 #aidriven #ai #marketingstrategy #analytics #differentiation Keen Decision Systems

📊 "AI Data Tools: Revolutionising Market Research and Customer Analysis" - Revolutionise market research with AI data tools! Learn how artificial intelligence is enhancing customer analysis and insights. 🚀 Unlock AI potential: https://lnkd.in/eztXbpJy #MarketResearch #AI #CustomerAnalysis

Following up on my last post I'm very excited about the direction Meltwater's product is moving (not to sound like a broken record, but Aditya Jami & his team are on another level). Aditya spoke with DesignRush a few days ago & my #1 take away is that AI isn't complete without a strong dataset to train it. Enter Meltwater's best in class dataset 😉 Read the interview here: https://bit.ly/48nh3SV #AI #mediaintelligence #publicrelations #socialmediamarketing