Adrian Fine

Are you ready for the new FCC TCPA rules? What are you listening for... trigger words only?!? What if I said that only captures 1 out of 5 of the explicit requests to revoke consent..... There's a better way - check out our latest blog post #compliantoutreach #FCCRules

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Does anyone have any strong recommendations on firms that specialize in messaging? We've already done a ton of work, but we're interested in getting an outside perspective that helps us answer questions like: How well does the work we've done address key decision makers in our markets (utilities, environmental, etc.)? What are we missing? What should we do about the various directions we're being pulled in? In what ways can we unify the messaging across the various business units and personas we're addressing? Caveat: We don't need design / website / all the other things that these types of companies want to engage in. That's often half of the bill or more, and a project like that's not going to get traction.

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So proud of this team. Did you know 76% of high-performing women get negative feedback on their work? And only 2% of men?! Maybe you've already heard that stat bouncing around the internet. I keep seeing the stat pop up on LinkedIn and Instagram. Sometimes the authors are cited. Sometimes they're not. But either way it's a *conversation* that's happening. First and foremost I'm happy the conversation is happening. But let's be clear. The Textio team made this conversation happen. And it's SO overdue. Five or six months ago, Rachel Fukaya sat down with Kieran Snyder to start planning this research report. (I was in the room, but they're the masterminds.) An entire team of data scientists and marketers worked their butts off for *months* to source and analyze data, write, design, publish, and pitch this report. It went live 2.5 weeks ago. Since then, at least 8 major publications have covered our team's research, with more to come. Millions of people have seen this data now, without exaggeration. I see our stats showing up in all my social media channels, spontaneously, from accounts I don't even follow. ❤️ This right here is why I love my job ❤️ You can't manage what you don't measure. Garbage feedback and shifting goal posts and "personality fit" biases have been the norm in workplaces for way way way too long. We can change it. We're going to. I'm grateful to get to be part of a team uncovering these patterns and pushing the conversation forward. And not just that, we're inventing new products and new approaches that make performance management better and less messed up. Two thoughts: 💌 If you're having this conversation with your friends and colleagues, if you're sharing it with your networks, THANK YOU!!! You rock. 📌 Just don't forget to mention the authors It's just too ironic if the people who put in the work to quantify these unfair performance standards don't get credit for their work.

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"Making work easier. This is the problem. So obsessed with getting to the answer. Completing the project. Producing a result. Which are all valid things. But not where the richness of the human experience lies. The only 2 things you ever need to pay attention to in life are work and love. Things that are self-justified in the experience and who cares about the result. Stop rushing to what you perceive as some valuable endpoint. Learn to enjoy the expenditure of energy that may or may not be on the correct path." https://lnkd.in/gAUAJjr7 #FocusOnTheJourney #LoveWhatYouDo #GiftOfStruggle #CurrencyOfProgress #CareerAdvice #Commencement2024

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We've all made that error where we immediately think, "Doh! I shouldn't have done that!" This is a great webinar that shares ways to avoid the survey disaster!

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👀If you can see it, you can protect it. Let Forest Druid help you visualize the most critical Tier 0 assets in #ActiveDirectory. It will strengthen your defense against threat actors trying to gain access through your identity infrastructure. #ADSecurity #LadyOfThePerimeter

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Livefront has submitted TWO talks to SXSW for consideration in the conference's program. A large component of that process is audience support via votes from the public. Check out our submissions from Matt Schraan and Jack Cunningham below and if you're interested in either, cast your vote. 🌟 Digital Accessibility As Strategy, Not Compliance: Discover how native mobile accessibility functionality drives growth and opens new opportunities for those who rely on assistive technology just as much as those who do not. https://lnkd.in/dGPWYtJS 🌟 Create Compelling Brand Moments with Apple Vision Pro: Explore Apple’s new VisionOS platform, and learn about how you can leverage spatial computing to create novel new experiences to differentiate your brand or product. https://lnkd.in/dzmcNsbH #SXSW

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Learn more about Gentian from Marcus Spiegel and Bethany Kunert here!

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Exciting write up on our new Canary platform in VentureBeat - how many suppliers are familiar with a contract manager saying something along the lines of "congrats on your contract award - see you in 5 years"?? Canary ends this lack of feedback providing both governments and suppliers with actionable feedback which improves supplier performance and helps suppliers maximize spend on their statewide contracts. We just recently opened the waitlist for our supplier facing functionality - message me to learn more. #govtech #customersatisfaction #sledsales

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You're not taking a crazy pill. It's up to the event team to incorporate your ideas into the content process. In my past roles, I worked hand in hand with PMM to develop the overall tracks and sessions. If you are lucky enough to do so, throw those event sessions into the mix. It is the first step to helping us be heard. What do other EventProfs think? Add your comments below.

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Curious about how the Descartes' team works together to help make customers successful? Check out this video. Get insider tips on thriving in our unique culture, and how aspiring applicants can kickstart their journey with us.

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📣 Calling all agency operators looking to boost their staffing & recruiting techniques to join us for our webinar on Thursday 9/26! 💯 The best asset to any organization is our talent within our organizations. Learn how prioritizing retention strategies and aligning recruitment funnels can accelerate your operational assets. ⭐ Join the brilliant Brandi Kurtyka & I for and engaging webinar to maximize employee recruitment and retention. There's a ton of data insights to assist in operational value for your most critical assets!

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One of my passions at Oktopost is leading our educational workshops for B2B social media management. I drew this diagram to try and help #EmployeeAdvocacy program leaders understand the following: 1. The number of posts shared by employee advocates is often far from linear 2. The ebb and flow of advocacy posts can be felt month over month as advocates change their working and sharing habits 3. It's our job as program leaders to watch for dips, and reignite the program Employee advocacy is far from set-it and forget-it. It’s normal to have ebb and flow in an advocacy program You have to be the one that reignites that excitement around advocacy. So a question to all my fellow advocacy leaders, what do you do when your program engagement starts to dip? Sound off in the comments.

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The most powerful use case for AI today? Making customer-led decisions. The old way ... - Dispersed ownership of voice of the customer across CS, Sales, Marketing, & Product - Manually populating + processing feedback customer facing teams, ultimately leading to overwhelm - Scanning transcripts, docs, and e-mails in hopes to find gold - Sitting with product to try to prioritize feedback across 5 markets - Getting distracted by the loudest {internal} voice in the room The new way ... - Voice of the customer can now be owned, with fewer dependencies - Leveraging AI to aggregate all sources of customer insights / feedback - AI powered searches to identify product champions, develop case studies, and arm marketing with on-demand content - Properly quantifying impact and improving roadmap decisions - Customer voices, louder that those on the inside How are you using AI to put your customers first?

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This is pretty cool: https://lnkd.in/eb7D7VNM Full transparency on how a company like HubSpot is using AI, the models and vendors we use, and where we apply these technologies

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Make AI drive ROI for your organization 💰

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