Christine Dykstra

Customer Obsession 3.0: The Future of Hyper-Personalized Marketing❤️ Forrester, Ulta Beauty, luxe collective group, and MillerKnoll showcase how to stay ahead in a world where understanding and anticipating customer needs is the key to driving success. Discover next-generation marketing strategies with advanced data analytics, AI-driven insights, and real-time interactions to create deeply personalised experiences. Watch the Zeta Live 2024 session now: https://ter.li/38odgx #Personalisation #Marketing

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Modern leadership is about zone of influenceversus zone of control. People follow people and not titles. Leadership is a role and not a job title. https://lnkd.in/gzrRffn6

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A great upcoming webinar with Salesforce, if you're in digital marketing or social media. How AI and social data can help you win and retain customers #AI #SocialData #CustomerSuccess

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Want to learn how AI is transforming eCommerce and helping merchandisers understand customer needs? Check out the blog from Constructor below 👇 to discover how GenAI can turn vague search terms into valuable insights! https://bit.ly/3WZn04N #ProductExperience #PX #GenAI #Constructor #Akeneo

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🚀 Glassbox - G2 Multiple Category Leader! 🚀 We are thrilled to announce that Glassbox has been recognized as a leader in the G2 Summer 2024 Report across multiple categories, including Session Replay, Mobile App Analytics, Digital Analytics, and Product Analytics! Our AI-driven digital experience platform has earned top positions in all Customer Experience (CX) and Voice of the Customer (VoC) categories for both web and mobile applications. This prestigious recognition includes: 🌟 Leadership in all CX categories for web and mobile 🌟 #1 in the Enterprise category for usability, results, and relationships 🌟 A total of 680 badges, marking significant recognition across multiple categories 🌟 Ranking among the top 10 products with the most #1 rankings, alongside industry giants 🌟 Placing #61 on the Best Software Products list, comparing products across every software category Our success is a testament to the authentic feedback from our users. Thank you to our customers for your trust and support! Your reviews on G2 have validated our AI-driven approach and motivate us to keep pushing the boundaries of customer intelligence. Special thanks to our CEO, Yaron Morgenstern, for his leadership and vision. As Yaron said, "This recognition is a powerful endorsement of our platform's value, straight from the professionals who rely on it daily. It validates our AI-driven approach and motivates us to keep pushing the boundaries of customer intelligence." #Glassbox #CustomerExperience #VoiceOfTheCustomer #DigitalExperience #G2Summer2024 #AI #Innovation #CustomerIntelligence https://lnkd.in/egpA3bc6

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It was great to talk to MarTech Series on debunking the most common B2B marketing myths, how CMOs can partner effectively with sales, why leaders need to be thoughtful with AI, and some of the marketing strategies we use at HashiCorp. Read the full interview here: https://lnkd.in/gEmyJk3u 

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Awesome to see Lucidworks & Brian Land showing how #GenAI can truly improve the B2B buyer experience! Check out this demo featuring New Pig and see how #AIGuardrails help make it happen. Watch the full demo and learn more: https://okt.to/XFmbB4

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Your outdated search tools are 🥱 Conversational search could be your game-changer. Think smarter, more intuitive knowledge discovery. See how it works in this KMWorld article: https://okt.to/nLUS6J #knowledgemanagement #conversationalsearch #conversationalAI

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CIOs are focusing heavily on investing in artificial intelligence this year. This infographic looks at CIOs' budget and tech adoption plans for 2024, as well as cybersecurity and AI trends.

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Discover how Tondo Smart is creating a smarter future for cities by monitoring, controlling, and predicting issues for public lighting systems using #Couchbase NoSQL in our upcoming webcast on May 7 & 8. Save your seat!

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Unwrap The 2024 Retail Holiday Planning Guide to learn our top tips for winning shoppers’ hearts and wallets during peak shopping moments all year long.

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I never saw this great article from Maria Pergolino regarding CMO superpowers and how they can complement the CEO, until it came up in my feed today. Is the CEO: - Visionary/innovation-oriented? - Operator/execution-oriented? - Connector/relationship-oriented? The CMO (or others in the C-suite) should support the CEO's gap areas. I love the simplicity of this. Check it out here: https://lnkd.in/dY82-NUM #leadership #cmo

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Two prevalent cultural trends in the CX space today are adaptive design and deep personalization.Tracey D. Brown explains what these trends are in our latest Quick Takes video.

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The quality of your channel program starts with the quality of your underlying data — but manual processes make it difficult to capture, cleanse, and harmonize information across your network. Learn how e2open's #ChannelDataManagement solution empowers you to #MoveAsOne at the link below! 📊

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