Allison Pulaski

Want to take the guesswork out of your marketing budget? Join us Aug. 8 for the virtual session, "Creating Your Customized Marketing Budget," and get strategic advice on where you should – or shouldn’t – be spending your valuable marketing dollars. Guest expert Jessica Crum will take you step-by-step through digital and traditional marketing options. You’ll also learn how ASBTDC’s advanced market research can help you fine-tune your marketing plan based on local consumer spending data, industry trends, and demographic info. Leave the webinar equipped with your new marketing budget and next steps to make it happen! No cost to participate. Sign up here: https://lnkd.in/g2-wThQP

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4x more leads — sometimes, it really is that simple. Events that use Bizzabo's Klik SmartBadge™ deliver 4x more leads and 250% more attendee networking. This is a win for event professionals, marketers, sellers, and attendees, too! #EventTech #SponsorSeason #QuitVentingStartEventing #KlikByBizzabo

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Direct leads and developing your own lead gen pipeline is the best way to ensure a stable and sustainable pipeline of high-quality leads makes it into your pipeline. Otherwise, you're competing with every local competitor for the same lead, causing your sales team to work 3-4x harder just to get someone to agree to a tour. When you play the game of referral leads, nobody wins except the referral agency, who gets to cash in on your hard work closing the sale. And now you also have to try and differentiate yourself among all your competitors (which most communities don't do a very good job of) so what's left to compete on? PRICE? And here again, nobody wins because if price becomes the only reason a prospect chooses you, then your brand has no true value. No one wants to hear someone say, "Yeah, I chose this community because they were the least expensive." #SeniorLiving #SeniorLivingMarketing

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From renewals to revenue, property reviews have a big impact. Join social media expert Erica Byrum for a quick guide to improving your community’s reputation: https://lnkd.in/gHH_uri7

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In today’s senior living sales and marketing landscape, a key to enticing prospective residents to your community lies in hosting unforgettable events that capture their attention, engage them and leave a lasting memory of your community. 💡 How do you consistently infuse freshness and excitement into your events to attract those ideal prospects?   In the next installment of my senior living video series, I discuss three dynamic event concepts that are sure to captivate your audience and forge a memorable connection with them.   🌟Check it out!🌟

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How to Rise Above big chains #hotelbookings #directbookings #localseo #boutiquehotels #smallhotels #blogposts #hotelblogs #hoteltrends

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📣 B2B event marketers, this one’s for you. Meet “The Well,” Planwell’s new weekly newsletter. If you enjoy event marketing best practices, field marketing venue recs, ideas to elevate your event marketing game, event community resources, and more…keep reading. 🙂 Newsletter #1 comes out tomorrow, Wednesday, April 17th. Here’s exactly what you can expect: -Strategic advice on how to plan a wraparound event, instead of sponsoring a trade show -Venue recommendations if you’re planning a field marketing event in NYC (specifically in walking distance to the Javits Center) -A rec for an event tech tool that transforms networking and serves as a great gift for under $30 a person -A link to an upcoming event for marketers -A rec for an event marketing community to join -A a blog post to elevate your event follow-up game Subscribe in the comments! 🙌 #eventmarketing #b2bmarketing #fieldmarketing

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  More Free Time, Personalization, and Program Design Lead Incentive Travel Trends....   These are some of the key trends identified for the incentive travel field in this recent article in RRN by Stephanie Harris, President of the The Incentive Research Foundation.   Check out her on-target insights in this recent RNN article. https://lnkd.in/evRQbtde #incentives #rewards #recognition #incentivetravel

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Hospitality leaders: Raise your hand if marketing feels completely overwhelming. A couple weeks ago I had the privilege of speaking on a marketing panel for Hospitality Minnesota's Annual Conference. The panelists and I dove right in, sharing advice for the audience as they build out their marketing plans for the year ahead. At one point, however, I looked across the audience and noticed a common, undeniable look of complete overwhelm. There are *so* many trends, new tactics, channels, etc. in the industry. Whether you're listening to industry professionals or doing a quick Google search, you'll often get an endless list of all the things you "have" to do to stay relevant. Here's the thing: You don't have to do it all. -> You don't have to go viral on TikTok. -> You don't have to use Instagram Threads. -> You don't have to throw thousands a month at digital ads. Instead, focus on: 1. Strategy - Build a detailed strategy and marketing plan based on YOUR goals and YOUR target market. 2. Quality - Select marketing channels based on your target market, and build a channel mix that is realistic for your team and partners to implement. 3. Evaluate - Make sure that you are able to track real results. No, I'm not talking impressions, likes, or opens. I'm talking actual business goals like: -> Bookings -> Reservations -> Sales Marketing shouldn't feel overwhelming. It SHOULD work for you and be something you feel completely confident in. --- Hey, I'm Brittany. My agency, Kōvly Studio, helps hospitality brands connect with their most profitable target markets. Interested in working together? DM me and let's grab coffee.

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VIP Guest Experiences add excitement and value to client relationships. Things like exclusive access through your sponsorship relationships turn events into memorable experiences. Don’t settle for off-the-shelf packages. Customize your events to create memorable moments that will be talked about for years to come… while doing business with you. #SponsorshipMarketing #ClientEngagement #VIPExperience

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Just because it's authentic doesn't mean it's effective. Check out this insightful blog post on creating authentic content that resonates with your audience! #contentmarketing #digitalmarketing #authenticity

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Don't forget small details that enhance the experience and make customers want to frequent your restaurant repeatedly may be # 8 but very important to your business. Dan Wilson, TESSERE and Mandy Detwiler, QSR Web & Pizza Marketplace shares 8 tips for your restaurant design.

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Want to know where growth opportunities are in the #travel industry? Message me to learn more about how you can get actionable insights from powerful market analytics with CoStar.

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Attracting and retaining talent in the senior living sector is no easy feat, especially with a smaller pool of candidates and heightened competition from hospitals. But fear not—there is plenty of opportunity to leverage collaboration between marketing and human resources to implement simple yet impactful strategies that bring qualified candidates right to your door. 💡   🌟Check out the latest installment of my video series, where I break down three ways to optimize staff recruitment efforts for your senior living community. 🌟

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If you missed IMEX and the conversation about the importance of #personalization - here’s a fun “surprise and delight.” Take this travel quiz to see where you should go next. 🌎 ✈ Using a tool like this can help people feel more rewarded and excited. 🎉 If you’re curious about how to explore ways to include unique activities and program inclusions for your attendees, let’s talk. 💡 And Let’s Go! #incentivetravel #itagroup

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