Xaxis

📣 The Xaxis LinkedIn page will no longer be updated. Starting April 25, we will be migrating our followers to GroupM's LinkedIn page, where you can continue to stay up-to-date on all the latest news and updates on how GroupM is shaping the next era of media where advertising works better for people. Thank you for your support and engagement over the years. We look forward to connecting with you on GroupM's page! https://lnkd.in/e3GxfuX

TL;DR: This page is no longer being updated. Please follow GroupM's for the latest updates in advanced programmatic solutions: https://lnkd.in/e3GxfuX. As we approach the end of 2023, we want to take a moment to thank all of our LinkedIn followers for your support / engagement. Xaxis is now officially part of GroupM Nexus, the world’s leading global performance organization that unites GroupM’s global performance, talent, and technologies. GroupM Nexus comprises Expert Practices – our communities responsible for the evolution of our shared standards for excellence in performance, planning, and activation, as well as Media Solutions – our proprietary, opt-in media solutions that give clients access to unique advantages and cutting-edge capabilities. This marks the beginning of a new chapter for us, as we say goodbye to the Xaxis brand and fully integrate into GroupM Nexus in January. While our name may be sunsetting, our people remain committed to delivering outstanding value, innovation, and results as part of the largest and best performance media capability to power growth for our agencies and our clients. To stay up-to-date with the latest news and updates from GroupM, be sure to follow the GroupM LinkedIn page: https://lnkd.in/e3GxfuX Thank you again for your support and engagement over the years. Happy holidays to all our teams, clients, and partners 🎉 Warmest wishes, The Xaxis Team (now part of GroupM Nexus)

📣 The Europe & Central Asia edition of the TYNY End-of-Year forecast is here! Despite economic challenges and divergent fortunes, the advertising market in Europe & Central Asia is showing resilience. According to our latest TYNY report, advertising revenue in the region is expected to grow by 5.2% in 2023 and further increase by 6.3% in 2024. Traditional media channels like TV, print, and radio continue to play a significant role, but digital platforms are increasingly dominating the scene. 🔗 Access the interactive overview here: https://lnkd.in/gwTM48De — #GroupMEMEA #ThisYearNextYear | #advertising #marketing #advertisingandmarketing #consumerbehavior

Digital advertising is booming! ⚡️ According to our latest TYNY forecast, 'pure play' digital ad revenue (excl. CTV & DOOH) is expected to grow by 9.2% in 2023 and $662.2 billion in 2024. Digital advertising will account for 69.4% of total ad revenue in 2023, with this figure predicted to rise to 75.5% by 2028. Callouts: 🛍️ Retail media is the smallest segment but is growing quickly, adding more than $10B in revenue in 2023 and forecast to grow 8.3% in 2024. 🔎 Search, the 2nd largest segment, is expected to reach nearly $200B in revenue in 2023, growing 6.8%.  🔗 Check out the forecast overview here: https://lnkd.in/gdXCz9AF — #ThisYearNextYear #advertising #marketing #digitalmarketing #onlinemarketing