Circana

Circana

Market Research

Chicago, Illinois 65,043 followers

We transform robust data into meaningful insights.

About us

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com

Industry
Market Research
Company size
5,001-10,000 employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
2023

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Funding

Circana 1 total round

Last Round

Private equity

US$ 1.2B

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